ABA Bank Marketing articles from December 2001

ABA Bank Marketing archives from December 2001

Announcements.(selections and appointment in the banking and marketing industries)(Brief Article)
December 1, 2001... Bankers Jorge Garcia has been named vice president and director of training and organizational development at Kislak National Bank in Miami Lakes, Fla. Garcia came from Ocean Bank, where he was training director. Financial Services ...

Now Is the time to maintain your bank's visibility. (Marketing News).(marketing and advertising in the financial services industry)(Brief Article)
December 1, 2001... What impact will the Sept. 11 attacks have on the marketing and advertising of financial services? For one thing, it will make it more important than ever for local financial institutions to be visible, speculates Mark DeBellis, vice...

Tapping the market for EBP. (Marketing News).(direct marketing of electronic bill paying)(Brief Article)
December 1, 2001... Marketing electronic bill paying (EBP) at times can seem as difficult as marketing air conditioners in the Yukon. SunTrust, the Atlanta-based banking giant, recently learned some lessons about how to market EBP effectively through the use of...

Come In, sit down, stay awhile. (Marketing News).(customer friendly bank lobbies)(Brief Article)
December 1, 2001... Question of the month, courtesy of Frank Hoell, executive vice president and chief operating officer of LibertyBank in Eugene, Ore.: "Where is it written that teller counters have to be made of plywood and laminate?" If you've followed...

The gift that gives cash--and keeps on giving. (Marketing News).(personal automated teller machines for children)(Brief Article)
December 1, 2001... It was bound to happen sooner or later. The FAQ Schwarz catalogue this holiday season is featuring a "personal ATM" that parents can buy and install in their homes as a high-end toy for the use of their children, according to news reports. ...

'Open finance' seen as essential for positive customer experience. (Marketing News).(financial services product marketing)(Brief Article)
December 1, 2001... "The future...belongs to those [financial institutions] that retain their own Label on some products and offer the customers competitive products as well." These provocative words come from the "2001 Special Report on the Financial...

Eight tips on how to get your marketing money's worth. (Marketing News).(product marketing for the financial services industry)(Brief Article)
December 1, 2001... How much increase in sales should your marketing program account for? John R. Graham says you're asking the wrong question. In fact, he says, sales are not the proper goal of a marketing program. Your sales staff makes the sale; your marketing...

Small-Businesses. (In Brief).(Internet banking services and small business)(Brief Article)
December 1, 2001... SMALL-BUSINESSES are turning to technology to manage their money. Since 1999, the percentage of small businesses using Internet banking services has grown from 8 percent to 25 percent, says a report issued by The Network of City Business...

Web-based commercial transactions. (In Brief).(Meridien Research Inc. report on business to business electronic payments)(Brief Article)
December 1, 2001... WEB-BASED COMMERCIAL TRANSACTIONS are an opportunity that financial institutions are well suited to take advantage of. A new study by Meridien Research, entitled "Business-to-Business Payments: Spinning a Web," is available for purchase from...

Sedona Corp. (In Brief).(results of customer relationship management survey conducted for Sedona Corp.)(Brief Article)
December 1, 2001... CRM: Small- and mid-size financial institutions could do a lot more with their customer relationship management and marketing customer information file systems, says Sedona Corp. A survey conducted for Sedona by Core Group Inc., a national...

U.S. bank merger activity slows slightly. (Figuratively Speaking).(Brief Article)
December 1, 2001... Number of banks that merged in the U.S. in 1998, according to the Federal Deposit Insurance Corp.: 680 Number of bank mergers that took place in 1999: 513 Number of bank mergers that took place in 2000: 499 Source: American...

Sept. 11. The new challenges. (Marketing Solutions).(marketing for financial services industry)(Brief Article)
December 1, 2001... Truly defining events are rare. For Americans, there's Pearl Harbor--maybe Vietnam or the oil shortage. Before these events, people tended to think, feel, act, interact and buy one way; afterward, a different way. Before e-commerce, who...

Strained relationship. (Cover Story).(use of customer relationship management techniques by banks)(Cover Story)
December 1, 2001... Strained Realtionshi Some banks recently have been bad-mouthing customer relationship mangement (CRM). But maybe the real difficulty is that they didn't clarify their goals before trying to implement it. A loyalty program can be a simple...

Wholesale retail.(sales management techniques for banks)
December 1, 2001... Sell, Sell, Sell. It's the mantra today of retail banking. We train our sales people in every nuance of the selling process. We monitor and reward their sales efforts. And, as every successful salesperson knows, we work hard to understand the...

A smart Investment for banks and bankers. (ABN-MN).(educational services from ABA School of Bank Marketing and Management)(Brief Article)
December 1, 2001... The only educational institution of its kind, the ABA School of Bank Marketing and Management has established an industry-wide reputation for excellence. Our comprehensive two-year program helps bankers: * Get a firm grasp of critical...

Power plug: A Wisconsin community bank wanted a low-cost but effective marketing campaign to promote its new internet banking service. (Feature).(State Bank of Cross Plains, Wisconsin)
December 1, 2001... Customers at the State Bank of Cross Plains, Wisc., know Jack. In the last several months, in fact, they've grown to know him well. Jack, who is a "personal banker, bill payer, loan officer and teller," was the "star" of a media campaign to...

Get me an ad man!: A former bank marketer explains how to find, hire and work effectively with an advertising agency. (Fundamentals).(Brief Article)
December 1, 2001... Many financial institutions--especially community banks--have questions about advertising agencies: how to find and hire one that meets the bank's needs; how to maintain a positive, mutually beneficial relationship once the bank has located a...

Managing the unexpected. (Work Trends).(crisis management ideas)(Brief Article)
December 1, 2001... In recent months we've experienced the horror of previously unimagined disasters. It has brought forth the painful realization that preparing for the unexpected is an essential strategic initiative for all organizations. Whether it is a...

Answering the question. 'Who knows what?'. (New Products).(knowledge assessment platform by Censeo Corp.)(Brief Article)
December 1, 2001... Who in your bank doesn't know the company policy on, say, proprietary information? Who's a little hazy on the benefits of your new investment products? Wouldn't you like to know? Censeo Corp., an application service provider based in...

A manager for e-mail campaigns. (MessageREACH).(messageREACH Campaign Management service by Xpedite)(Brief Article)
December 1, 2001... As electronic mail grows in popularity, marketers inevitably experiment with its capabilities in the hope of controlling costs and improving sales. Xpedite, one of the early multimedia providers, has begun offering a new e-mail campaign...

A flight simulator for your sales staff. (New Products).(on-the-job-training sales simulator by Knowlagent)(Brief Article)
December 1, 2001... Airlines use computer flight-simulation technology to train pilots and flight crews in tricky situations without wasting a plane, or a life, in the process. Knowlagent has introduced a new variant on the theme, designed to train sales people to...

Poster mounting system. (Product File).(by Popco Inc.)(Brief Article)
December 1, 2001... POPCO Inc., a Minnesota-based supplier of point-of-purchase display parts, offers a poster mounting system that holds signs in place with a friction bar, which the company says makes it fast and easy to change your advertising. The Snap' Rail...

ResNET. (Product File).(service by PrimeNet Marketing Services; www.pnms.com)(Brief Article)
December 1, 2001... ResNET is a List of 114 million residential addresses in all 50 states and the District of Columbia, available online from PrimeNet Marketing Services. PrimeNet says alt addresses are CDL qualified and verified in monthly updates by the United...

Lead-generation system. (Product File).(by Conclusive Strategies)(Brief Article)
December 1, 2001... Conclusive Strategies offers Prospect Discovery System, a lead-generation system that uses "standard PC databases that are far less expensive than competing applications." Using the Prospect Discovery System, the company says, users can...

Enhance satisfaction by targeting segments. (Customer Satisfaction).(ABA Client Satisfaction Index service)(Brief Article)
December 1, 2001... Community banks are beginning to plan marketing strategies around market segments, as the larger banks have been doing for some time. This is not a new idea, but the growth of competitors like American Express, which is targeting America's...

Barry Leeds & associates Inc. (Provider Profiles).(full-service market research firm serving the financial industry)(Brief Article)
December 1, 2001... BARRY LEEDS & ASSOCIATES INC. 38 East 29th Street, 6th floor New York, NY 10016 Contact: Paul Lubin Phone: (800) 532-8586 (212) 889-5941 Fax: (212) 889-6066 E-mail: info@barryleedsassoc.com Web:...

Firstmarketing ongoing customer communication. (Provider Profiles).(First Marketing Co. services encourage loyalty, improve retention, educate, up-sell and cross-sell and promote brand)(Brief Article)
December 1, 2001... FIRST MARKETING CO. 3300 Gateway Drive Pompano Beach, FL 33069 Contact: Glenn Hetzel Phone: (800) 736-0145 Fax: (954) 971-4707 E-mail: marketing@first-marketing.com Web: www.first-marketing.com Profile ...

Market probe. (Provider Profiles).(implements customer satisfaction measurement (CSM) programs for leading financial institutions)(Brief Article)
December 1, 2001... MARKET PROBE INC. 2655 North Mayfair Road Milwaukee, WI 53226-1310 Contact: Tanniru Rao Phone: (414) 778-6000 Fax: (414) 778-3730 E-mail: info@marketprobe.com Web: www.marketprobe.com Profile Market...

Human resources compliance programs offered for Community Banks. (ABA Resources).(by American Bankers Association and Employment Law Compliance Inc.)(Brief Article)
December 1, 2001... Community bankers who are ABA members have an opportunity to obtain, at deep discount, a series of human resource compliance programs designed specifically for local banks. The compliance programs are being offered through a partnership...

Calendar 2001-2002.
December 1, 2001... 2001 Dec. 4 ABA Telephone briefing: Getting the Most from Your Call Center Investment 2-4 p.m. (Eastern time) Dec. 6 ABA Telephone briefing: Best Website Practices 2-4 p.m. (Eastern time) Dec. 11 ABA...

'Just in time' customer communication. (Customer Analysis).(proactive marketing for the financial services industry)(Brief Article)
December 1, 2001... Banks and other financial services institutions typically think of two types of customer communication: planned (that is, marketer initiated), and reactive (that is, in response to a customer-initiated contact). Now, in an effort to further...