ABA Bank Marketing articles from April 2009

ABA Bank Marketing archives from April 2009

Reach out to customers during a time of economic uncertainty.
April 1, 2009... "I recently checked out the home pages of a number of local banks... and was amazed to find no obvious mention of the current financial crisis," observes Andrea Obston, president of Andrea Obston Marketing Communications LLC, Bloomfield, Conn....

North Carolina Bank branch displays paintings by local artists.(Brief article)
April 1, 2009... Continuing its tradition of featuring local art in its branches, Capital Bank (assets: $1.5 billion), Raleigh, N.C., has selected three artists from Clayton, N.C., to display paintings permanently at the bank's new Clayton location. B....

Arvest Bank.(Bank Marketers)
April 1, 2009... Amanda Daniels, CFMP, has been promoted to vice president at Arvest Bank (assets: $9.7 billion), Fort Smith, Ark. She is currently director of marketing and has over 10 years of experience. She is a graduate of the ABA School of Bank Marketing...

First Bank and Trust (assets: $912 million), New Orleans, announced that is has completed its acquisition of Globe Bancorp. Inc.(Mergers & Acquisitions)
April 1, 2009... First Bank and Trust (assets: $912 million), New Orleans, announced that is has completed its acquisition of Globe Bancorp. Inc., Metairie, La. The Globe name will be changed to First Bank and Trust.

Financial institution targets skiers with humorous mobile banking campaign.(Marketing News)
April 1, 2009... Colorado's largest locally owned bank, FirstBank (assets: $8 billion), Lakewood, Colo., launched a campaign earlier this year promoting mobile banking to a young demographic. This winter, at mountain resorts across the state, skiers and...

[LEVEL.sup.5], a consulting and facilities development firm in Atlanta specializing in financial institutions, has announced that J.F. Kassler, current president, CEO and one of the company's founders, will move to the position of chairman of the board and Brad Eller, chief operating officer, has been named the new president and CEO.(Brief article)
April 1, 2009... [LEVEL.sup.5], a consulting and facilities development firm in Atlanta specializing in financial institutions, has announced that J.F. Kassler, current president, CEO and one of the company's founders, will move to the position of chairman of...

NewGround, an international design and implementation firm in St. Louis serving the financial services industry, has announced an agreement to acquire Adrenaline Inc.(Service Providers)
April 1, 2009... NewGround, an international design and implementation firm in St. Louis serving the financial services industry, has announced an agreement to acquire Adrenaline Inc., a brand strategy and advertising agency headquartered in Atlanta.

An effective fake.(Letter Doctor)
April 1, 2009... [ILLUSTRATION OMITTED] This mailing piece is a fake! Effective, but still a fake. It is an antibanking message designed to look like someone you know clipped an article out of a newspaper, wrote you a personal note, and mailed it to you....

Fun and friendly signs.(Indiana Bank and Trust Co.)(Brief article)
April 1, 2009... [ILLUSTRATION OMITTED] Humor; Runner-Up; Asset Size $500 Million to $1 Billion ABAMN Financial Marketing Awards Institution: Indiana Bank and Trust Co. (formerly HomeFederal), Indianapolis Agency: Foundry Advertising To...

Who celebrates average service?(Union Bank & Trust Co)(Brief article)
April 1, 2009... [ILLUSTRATION OMITTED] Branding; Runner-Up; Asset Size $1 Billion to $5 Billion ABAMN Financial Marketing Awards Institution: Union Bank & Trust Co., Lincoln, Neb. This TV campaign consisted of two 30-second spots. In each...

Truly convenient online banking.(Hyde Park Bank)(Brief article)
April 1, 2009... [ILLUSTRATION OMITTED] Customer Retention Marketing; First Place; Asset Size Under $500 Million ABAMN Financial Marketing Awards Institution: Hyde Park Bank, Chicago Agency: The Gillo Group To remind existing customers...

Courting profitable customers.(Idea Bank)(Brief article)
April 1, 2009... [ILLUSTRATION OMITTED] Customer Retention Marketing; Runner-Up; Asset Size Under $500 Million ABAMN Financial Marketing Awards Institution: Community Bank, Granbury, Texas The bank introduced a retention campaign targeting the...

Customer retention following an acquisition.(Castle Bank)(Brief article)
April 1, 2009... [ILLUSTRATION OMITTED] Customer Retention Marketing; Runner-Up; Asset Size $1 Billion to $5 Billion ABAMN Financial Marketing Awards Institution: Castle Bank, Storm Lake, Iowa Agency: Mills Financial Marketing Through a...

Troubled times: sound advice from the frog pond.
April 1, 2009... "Chorusing, the frogs appear as one cohesive unit to such a predator." --The Effect of Low-level Jet Overflights on the Natural Soundscape, Bernie Krause If you work in a bank these days, you are probably getting it from all sides. The...

30 guerrilla marketing tactics that work: here is a list of simple and unconventional methods to reach your customers and prospects today. Some can be accomplished on a shoestring.(Community Banking)(Column)
April 1, 2009... Are you under pressure to produce quick results--while keeping costs under control? If you are like most bank marketers today, the answer is "Yes, and how!" I understand the challenge. In fact, to help you I have assembled a collection of...

Creating an online video: making an ad and posting it on the Web is a low-cost alternative to using commercial television. It is also surprisingly easy and simple to produce.(Worthington National Bank)
April 1, 2009... [ILLUSTRATION OMITTED] Worthington National Bank, Fort Worth, Texas, recently produced a series of four short promotional videos highlighting everything from banking services to the importance of personal relationships in banking. The...

Creative execution: what's the best approach for a community bank to generate its creative? Produce it in-house, hire an agency, use a freelancer or deploy a combination of these? Four marketers explain why they picked the process they did--and how it works for them.(Advertising Agencies)
April 1, 2009... [ILLUSTRATION OMITTED] When one of your customers scans a recent brochure trumpeting online banking services or picks through the retirement planning mailing they received, chances are pretty good they don't give a hoot about how that...

The marketing challenge: profitable growth: Alisha JR Johnson, CFMP, is a self-described "marketing geek" who loves strategy and who believes wholeheartedly that marketing can and should make a huge impact on the bank's bottom line.(Certified Financial Marketing Professional )(Interview)
April 1, 2009... [ILLUSTRATION OMITTED] With 20 years of bank marketing experience, Alisha JR Johnson, CFMP, has immersed herself in her profession: serving as the current chair of the Institute of Certified Bankers' Certified Financial Marketing...

Stop direct-mail errors they happen.
April 1, 2009... Creating a direct-mail campaign is a manufacturing process. Certain errors at any stage in the process can waste your budget and ruin your response. Here are some typical problems you can watch for. Wrong Insert. One of the most common...

Marketing conference: your bank's innovative product could win you a free registration.(Brief article)
April 1, 2009... Did your bank recently create an innovative product? Has it developed a new checking account that offers high interest tied to debit-card use? Or a "green" virtual on-line account? Or a relationship loan package? By submitting information...

Q and A with ... Lisa Michelone, CFMP.(Certified Financial Marketing Professional)(Interview)(Brief article)
April 1, 2009... [ILLUSTRATION OMITTED] Lisa Michelone, CFMP Senior Vice President, Marketing Manager Reliance Bank Altoona, Pa. Asset Size: $330 million Number of branches (locations): 9 Get to know one of your fellow Marketing...

Tap into the network.
April 1, 2009... Here's what your fellow bank marketers said in response to last month's "QUESTION OF THE MONTH" Where are you most likely to be found on your day off? I'm an avid photographer, so my "day off" is likely to be spent in pursuit of...

'Teach Children to Save Day' kicks off year-long challenge.
April 1, 2009... The ABA Education Foundation has issued a challenge to bankers to teach 1 million students on the 13th annual "Teach Children to Save Day," which will be held April 21--and throughout the year. "With thrift making a comeback, bankers'...

Marketing schedule template.(Brief article)
April 1, 2009... "This marketing calendar is easy to use land easy to update. It's a great way to communicate, at a glance, what is coming up. The format provides a way for marketing staff to look at the next month or two and plan their work so they meet...

What every new member needs to know.(ABAMN Professional Online Community)
April 1, 2009... Our new professional online community is a private meeting place exclusively for ABA Marketing Network Members. If you have just joined the online community, you will need to set up a profile, including a user name (your e-mail address) and...

Upcoming events.(MARKETING EDGE: TAP INTO THE NETWORK)(Conference news)(Calendar)
April 1, 2009... 12 May ABA School of Bank Marketing and Management May 12-19, 2009 Southern Methodist University, Dallas, Texas 12 Sep ABA Marketing Conference Sept. 12-15, 2009 Grand Hyatt San Antonio, Texas

Did you know.... the value of the CFMP?
April 1, 2009... By becoming a Certified Financial Marketing Professional (CFMP), you document your knowledge, experience, performance and commitment the profession. It is this documentation that becomes the credential that employers and peers can use to...

Advertising in the YouTube age.
April 1, 2009... Recently, banks have seen new methods of getting out advertising messages electronically--including via e-mail, on the bank's Web site, or even instant message or text messages to cell phones. But what about creating a "viral video" message...

Services directory.(Directory)
April 1, 2009... ADVERTISING AGENCIES & SERVICES Branding, advertising and marketing that works! Measurable results from the most-awarded agency in financial advertising. With roots in direct response, we'll drive new business to your financial institution...

Continuing education quiz.
April 1, 2009... 30 Guerrilla-Marketing Tactics--That Work by Tom Hershberger 1. In addition to being "different," a good marketing idea must also be: [] Subtle. [] Creative. [] Memorable. [] Highly polished. 2. A good marketing...