ABA Bank Marketing articles from April 2008

ABA Bank Marketing archives from April 2008

Banks more likely to achieve organic growth with a formal plan, study says.(Marketing News)
April 1, 2008... The best way for a bank to achieve organic growth is to have a formal strategy that focuses on four areas: customer retention, customer service, employee satisfaction and customer profitability. These are the conclusions of a new study by...

A time capsule: a boffo way to promote a new headquarters.(Marketing News)(Indian River National Bank)(Brief article)
April 1, 2008... When Indian River National Bank, Veto Beach, Fla., planned to build a new headquarters, it included a "time capsule" in the structure as a promotional tool. The decision turned out to be a good one. After the building was completed and...

Reliant Bank.(Banks)
April 1, 2008... [ILLUSTRATION OMITTED] Marion Ingrain has joined Reliant Bank, Brentwood, Tenn., as marketing director. She will oversee all aspects of marketing for the bank including community and public relations. Ingram is the former marketing...

Enterprise Financial Services Corp. has agreed to sell its Great American Bank subsidiary to First Financial Bancshares Inc., a bank holding company with a subsidiary.(Mergers and Acquisitions)
April 1, 2008... Enterprise Financial Services Corp. has agreed to sell its Great American Bank subsidiary to First Financial Bancshares Inc., a bank holding company with a subsidiary, Lawrence Bank, which currently operates two branches in Lawrence, Kan. Great...

PremierWest Bancorp, parent company of PremiedWest Bank, Medford, Ore., has completed acquisition of California-based Stockmans Financial Group, parent company of Stockmans Bank, Elk Grove, Calif.(Mergers and Aquisitions)
April 1, 2008... PremierWest Bancorp, parent company of PremiedWest Bank, Medford, Ore., has completed acquisition of California-based Stockmans Financial Group, parent company of Stockmans Bank, Elk Grove, Calif. The merger adds five Sacramento branches to...

Community National Bank (CNB).(Mergers and Aquisitions)
April 1, 2008... Community National Bank (CNB), Chanute, Kan., has entered into an agreement with Commerce Bank N.A. to acquire the Commerce Bank locations and ATMs in Independence, Kan.

Capitol Bancorp Limited, a $4.7 billion national community bank development company, has announced that it has opened a de novo bank, Adams Dairy Bank, in Blue Springs, Mo.(New Banks)
April 1, 2008... Capitol Bancorp Limited, a $4.7 billion national community bank development company, has announced that it has opened a de novo bank, Adams Dairy Bank, in Blue Springs, Mo. The total number of bank charters in the Capitol Bancorp network is now...

Touchmark Bancshares Inc. has opened Touchmark National Bank, in Atlanta.(New Banks)
April 1, 2008... Touchmark Bancshares Inc. has opened Touchmark National Bank, in Atlanta. The bank will focus on small business and professional groups as well as retail banking for individuals.

Word-of-mouth campaigns help online banking adoption.(Marketing News)(Brief article)
April 1, 2008... Banks can increase adoption of online banking by using word-of-mouth campaigns to spread knowledge of the product, according to a study from the Marketing Science Institute, Cambridge, Mass. The study, which used data for 30,000 customers...

New online payment options compete with credit cards.(Marketing News)(Synergistics Research Corp.)(Brief article)
April 1, 2008... New online payment options, such as Bill Me Later and SECURE e-Bill (which recently changed its name to eBillme.com), are being offered to consumers. According to William McCracken, CEO of Synergistics Research Corp., Atlanta, because...

New system to allow mobile access to ATMs.(Marketing News)(Diebold Inc.)(Brief article)
April 1, 2008... A provider of integrated automated teller machines (ATMs), Diebold Inc., North Canton, Ohio, has been granted five U.S. patents covering applications that enable mobile devices to interact directly with bank ATMs, according to the company. ...

David Sparks and Associates Marketing Research.(Service Providers)
April 1, 2008... Charles A. (Chuck) Perry Jr., former chairman, president and chief executive officer of the South Carolina region SunTrust, has been named as president of David Sparks and Associates Marketing Research, Clemson, S.C.

Eclipse bank groundbreaking.(ABAMN 2007 Financial Marketing Awards: Community Service First Place, Asset Suze Under $500 Million)(Brief article)
April 1, 2008... Institution: Eclipse Bank, Louisville, Ky. [ILLUSTRATION OMITTED] Eclipse Bank, a new de novo community bank in Louisville, Ky, celebrated the groundbreaking for its "world headquarters" by honoring the former White Castle restaurant...

Serving the community for 75 years.(ABAMN 2007 Financial Marketing Awards: Community Service, Runner-up, asset Size Under $500 Millon)(Bank of Lancaster)(Brief article)
April 1, 2008... Institution: Bank of Lancaster, Kilmarkneck, Va. [ILLUSTRATION OMITTED] As part of its 75th anniversary celebration, the bank highlighted various organizations that it has partnered with over the years to improve the quality of life...

We've been in your shoes.(ABAMN 2007 Financial Marketing Awards: Inspirational, Fist Place; Asset Suze Under $500 Millon)(Bank of Botetourt)(Brief article)
April 1, 2008... Institution: Bank of Botetourt, Troutville, Va. [ILLUSTRATION OMITTED] The bank wanted its marketing campaign to reflect its smaller, community bank feel. The bank hoped to distinguish itself from its larger competitors by showing that...

Inspirational brand campaign.(ABAMN 2007 Financial Marketing Awards: First Place, inspirational; Asset Size Over $5 Billion)(Provident Bank of Maryland)(Brief article)
April 1, 2008... Institution: Provident Bank, Baltimore Agency: G.K.V., Baltimore [ILLUSTRATIONS OMITTED] Provident, the second largest privately held bank in Maryland, is well known in the Baltimore region, but less known in the Metropolitan...

P.L.A.Y.(ABAMN 2007 Financial Marketing Awards: Inspiration, Runner-Up; Assets Size Over $5 Billion)(Well Fargo & Co.)(Brief article)
April 1, 2008... Institution: Well Fargo & Co., San Francisco Agency: JR Navarro & Associates, Los Angeles [ILLUSTRATION OMITTED] Performing for Los Angeles Youth (P.L.A.Y.) is a nonprofit organization established by the Center Theatre Group to...

Ready when you are.(ABAMN 2007 Financial Marketing Awards: Humor, First Place; Asset Size of $500 Millon to $1 Billion)(marketing of First Independent Bank)(Brief article)
April 1, 2008... Institution: First Independent Bank, Leesburg, Va. [ILLUSTRATION OMITTED] The 95-year-old bank previously had a reputation as safe, stodgy, boring and definitely not "funny." The bank decided to change all that with a brand relaunch...

Doggy ad.(ABAMN 2007 Financial Marketing Awards: Humor, Runner-up; Asset Size $500 Million to $1 Billion)(advertising of Middleburg Bank)(Brief article)
April 1, 2008... Institution: Middleburg Bank, Leesburg, Va. [ILLUSTRATION OMITTED] The ad objectives were to continue to build awareness of the bank within its primary marketing areas; to support the bank's position as the most customer friendly...

You'll notice the difference.(ABAMN 2007 Financial Marketing Awards: Diversity, First Place; Asset Size of $1 Billion to $5 Billion)(Columbia State Bank)(Brief article)
April 1, 2008... Institution: Columbia Bank, Tacoma, Wash. Agency: Hadley Green Creates, Seattle The bank has long been an advocate for diversity and women's issues. Many employees are involved throughout the communities the bank serves, reaching out...

Nuisance fees and the brand: you are what you charge.(Marketing Solutions)
April 1, 2008... FeeDisclosure.com... allows mortgage customer to break down the fees they can expect to pay if they buy a new house or refinance their current one. It calls out the fees that are bogus. Example: $100 email fees. It benchmarks more standard...

The missing piece of the puzzle: you can't take an off-the-shelf brand and expect it to work for your bank. A unique brand must be 'uncovered' as a natural outgrowth of an institution's intrinsic identity. This painstaking process of revelation requires an investment of time, effort and money.(Branding)
April 1, 2008... [ILLUSTRATION OMITTED] Over the past several years, a lot has been written about the value and priority of building a strong brand for your bank. We have been told that if we focus on building brand over a three- to five-year period, we'll...

A Kentucky bank builds on its philanthropic connection.(A Brand Discovery)(Ohio Valley Financial Group)
April 1, 2008... Challenge: The bank wanted to forge a new brand identity. Ohio Valley Financial Group's former president and one of the county's most notable philanthropists, the late Raymond B. Preston, built the bank's founding principles on stewardship....

Are we all agreed? how one community bank introduced a formal program to integrate employees more closely with its marketing objectives.(Employee Buy-In)
April 1, 2008... [ILLUSTRATION OMITTED] Has your bank ever launched a marketing campaign--say a promotion for certificates of deposit, free checking or a home equity line of credit--without first notifying employees? It has happened. The success...

Untangling the new rules for affiliate marketing: new federal regulations place limits on how financial institutions can market to consumers using information obtained from affiliate.(Marketing Compliance)
April 1, 2008... [ILLUSTRATION OMITTED] Financial institutions have until Oct. 1 to bring their operations into compliance with new federal interagency regulations that restrict use for marketing purposes of certain information about consumers that...

The love letter file: displaying and distributing case studies about satisfied customers is a powerful marketing technique that doesn't coast a dime to assemble--but can pay big dividends.(Fundamentals: Customer Testimonials)
April 1, 2008... Although we've never met, I'd be willing to bet that a major portion of your business comes from referrals--satisfied customers who talk about your services and products to friends, colleagues and family members. Why not harness the power...

Logos, logos everywhere.(Marketing Compliance)
April 1, 2008... What logos are required to be placed in a particular ad? We're not talking about your bank's logo, but rather regulatory symbols and statements, such as "Equal Housing Lender" or "Member FDIC." Whether or not a logo or statement is required...

Large-format mailings can boost attention and response.(Direct Mail Essentials)
April 1, 2008... Even though costs have been rising for postage and paper, advertisers still find direct mail can be one of their most productive media. Like most media though, it can suffer from clutter. If your mailing arrives on a day when the recipient...

New marketing database solution is scalable, configurable.(New Products)(Choice Point Precision Marketing LLC)(Brief article)
April 1, 2008... A new marketing database solution has been developed by Choice Point Precision Marketing LLC, Alpharetta, Ga., for organizations that seek a more packaged solution. The product is called Strattem Streamline, and the company says that it is...

Capital Effective CRM is the name of a new CRM product for financial services companies from Customer Effective Inc., Greenville, S.C.(Product File)
April 1, 2008... Capital Effective CRM is the name of a new CRM product for financial services companies from Customer Effective Inc., Greenville, S.C. Built upon the Microsoft Dynamics CRM platform, the product utilizes functionality from the 2007 Microsoft...

An ATM that enables consumers to deposit up to 50 checks or notes at the sam time, through a single deposit slot, without the need for envelopes, has been introduced by Wincor Nixdorf, Austin, Texas.(Product File)
April 1, 2008... An ATM that enables consumers to deposit up to 50 checks or notes at the sam time, through a single deposit slot, without the need for envelopes, has been introduced by Wincor Nixdorf, Austin, Texas. The entire transaction takes less than one...

Email Object is the name of a new data verification and e-mail management solution from Melissa Data, Rancho Santa, Margarita, Calif.(Product File)
April 1, 2008... Email Object is the name of a new data verification and e-mail management solution from Melissa Data, Rancho Santa, Margarita, Calif. The solution removes invalid characters and verifies, corrects and updates the domains of e-mail addresses in...

Fiserv develops marketing module to promote bill pay system.(New Products)
April 1, 2008... A marketing tool called Adoption Marketing Program has been introduced by Fiserv, Brookfield, Wisc., to enable financial institutions to promote Fiserv's Paytraxx electronic bill payment solution to their customers. When the PIMA Federal...

New portal solutions offered for bank holding companies, boards of directors.(New Products)
April 1, 2008... A corporate portal provider has released two new products: a portal for bank holding companies and their subsidiaries and a portal for bank boards of directors. The products are from Passageways of West Lafayette, Ind., which describes its...

ABA updates personal finance basics series.(New Products)
April 1, 2008... Looking for products designed to help your customers understand how to handle personal finances? The ABA Education Foundation has re-designed and updated the content of its four-booklet series entitled, "Personal Finance Basics." The...

For green banks: Heat Mirror insulating glass.(New Products)(Southwall Technologies Inc)(Brief article)
April 1, 2008... Does your bank have large plate glass windows that leak heat in winter and lose cool in the summer? For energy savings, Southwall Technologies Inc., Palo Alto, Calif., has released new commercial insulating glass known as Heat Mirror. This...

Marketing conference speakers to discuss customer experience, creative vision.(MARKETING edge)
April 1, 2008... Are banks in the business of providing financial services? Actually, banks today are in the business of "staging engaging experiences that generate economic value for their customers." And if your bank doesn't understand that, it is probably...

You can participate in the 2008 ABA bank marketing survey.(MARKETING edge)
April 1, 2008... How do your marketing expenditures compare with those of other banks of comparable size? Are you spending too much on advertising? And not enough on community relations? One of the industry's most comprehensive sources of data on banks'...

Bankers will teach children to save on April 29.(MARKETING edge)(Brief article)
April 1, 2008... Bankers throughout the nation are preparing for the National Teach Children to Save Day, which is April 29. This year will be the program's 12th anniversary. Participating banks are scheduling presentations at their local elementary,...

2008 ABAMN calendar.(MARKETING edge)(Calendar)
April 1, 2008... May 3-9, 2008 ABA School of Bank Marketing and Management Southern Methodist University Dallas At this one-of-kind school, learn techniques and strategies to promote new products, learn marketing principles and management...

Services directory.
April 1, 2008... ADVERTISING AGENCIES & SERVICES Strategic & creative. Marketing Intelligence & Intelligent Marketing. Research-driven & forward-thinking: Our branding and marketing campaigns win awards... & get results. To find out how, call Ken...

Continuing education quiz.
April 1, 2008... ABA Bank Marketing provides continuing education credit to members who hold the CMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....