ABA Bank Marketing articles from April 2007

ABA Bank Marketing archives from April 2007

Paper shredding cuts to the top as the latest marketing gimmick.(Marketing News)
April 1, 2007... Paper shredding has emerged as a new and growing bank marketing technique. Because of popular concerns about identification theft, banks throughout the country in recent years have sponsored various types of shredding-related activities...

More than 50 percent of small-business customers report bank problems.(Marketing News)
April 1, 2007... Although small businesses contribute significantly higher revenue to banks than retail customers, the incidence of problems experienced by small businesses is considerably higher, according to the 2006 Small Business Banking Satisfaction Study...

Banks getting more aggressive about the 'switch'.(Marketing News)(Brief article)
April 1, 2007... Banks are offering more assistance than ever before to customers who switch their accounts from another bank, according to recent news reports. Banks such as Citizens Bank, National City Corp. and Commerce Bancorp Inc. are offering to make...

Mobile marketing survey.(Survey)(Brief article)
April 1, 2007... MOBILE MARKETING SURVEY: The highest regarded mobile marketing services to mobile phone users include downloads, coupons and alert-based services, according to a new survey on mobile marketing effectiveness done by The Mobile Marketing...

Firstbank Corp., Alma, Mich., has announced its plans to acquire ICNB Financial Corp., and its subsidiaries, including Ionia County National Bank, Ionia, Mich., which operates nine full-service branches in west-central Michigan.(Mergers & Acquisitions)
April 1, 2007... Firstbank Corp., Alma, Mich., has announced its plans to acquire ICNB Financial Corp., and its subsidiaries, including Ionia County National Bank, Ionia, Mich., which operates nine full-service branches in west-central Michigan. Upon completion...

Gateway Financial Holdings Inc., the holding company for Gateway Bank & Trust Co., Virginia Beach, Va., has agreed to merge with The Bank of Richmond, N.A., Richmond, Va.(Mergers & Acquisitions)(Brief article)
April 1, 2007... Gateway Financial Holdings Inc., the holding company for Gateway Bank & Trust Co., Virginia Beach, Va., has agreed to merge with The Bank of Richmond, N.A., Richmond, Va. Gateway Bank & Trust Co. will be the surviving bank. The Bank of Richmond...

Renasant Corp., Tupelo, Miss., has announced plans to acquire Capital Bancorp. Inc, Nashville, Tenn, parent of Capital Bank & Trust Co., which operates seven full-service banking office in the Nashville, Tenn., area and has $564.4 million in assets.(Mergers & Acquisitions)
April 1, 2007... Renasant Corp., Tupelo, Miss., has announced plans to acquire Capital Bancorp. Inc, Nashville, Tenn, parent of Capital Bank & Trust Co., which operates seven full-service banking office in the Nashville, Tenn., area and has $564.4 million in...

Creative Brand Communications Inc. (CBC).(Service Providers)
April 1, 2007... Creative Brand Communications Inc. (CBC), Portland, Ore., has announced its strategic relaunch as a full-service branding agency focused on building experiential brands for financial companies in the banking, credit union, legal, financial and...

So easy, a caveman can do it!(Letter Doctor)
April 1, 2007... This piece from well-known insurance company Geico features its trademark gecko and some solid direct marketing principles (that are so easy, "even a caveman can do them!") and some pointers to improve. [ILLUSTRATION OMITTED] (1) The...

Totally focused on you campaign.(ABAMN 2006 Financial Marketing Awards: First Place: Brand Campaign; Assets over $1 billion)(Brief article)
April 1, 2007... [ILLUSTRATIONS OMITTED] Institution: First Commercial Bank, Birmingham, Ala. Assets: $1.78 Billion Agency: Frederick Swanson, Alpharetta, Ga. For decades, the Birmingham, Ala., bank market had been comprised exclusively of...

Beacon Bank brand campaign.(ABAMN 2006 Financial Marketing Awards: Entry: Brand Campaign; Assets of under $500 Million)
April 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Beacon Bank, Shorewood, Minn. Assets: $220 Million; five locations The bank's objective with this business banking ad campaign was to increase brand awareness in the market. The advertising...

Paragon Bank launch campaign.(ABAMN 2006 Financial Marketing Awards: Entry: Humor; Assets of under $500 million)(Paragon National Bank)(Brief article)
April 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Paragon National Bank, Memphis, Tenn. Assets: $152 million Paragon opened its first branch at a time when few locally owned financial institutions remained in Memphis. Paragon wished to keep its...

Lender trading cards.(ABAMN 2006 Financial Marketing Awards: Entry: Humor; Assets of between $500 Million and $1 Billion)(Brief article)
April 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Peoples State Bank, Wausau, Wisc. Assets: $505 million The bank's real estate team wanted to promote the bank's lending services to Realtors so that Realtors would keep the bank's people in...

Together We Rebuild campaign.(ABAMN 2006 Financial Marketing Awards: First Place: Inspirational and Customer Acquisition; Assets of over $1 Billion)(Brief article)
April 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Hancock Bank, Gulfport, Miss. Assets: $3.57 billion Agency: Godwin Group, Jackson, Miss. Having helped Mississippi's Gulf Coast rebound from Hurricane Camille in 1969, Hancock Bank knew the...

PNC Grow Up Great.(ABAMN 2006 Financial Marketing Awards: First Place: Community Service; Assets over $1 Billion)(PNC Financial Services Group Inc.)(Brief article)
April 1, 2007... [ILLUSTRATIONS OMITTED] Institution: PNC, Pittsburg Assets: $81 Billion "PNC Grow Up Great" is The PNC Financial Services Group's 10-year, $100 million investment in preparing children, birth to age five, for school and life. ...

Banking: We Take It Personally.(ABAMN 2006 Financial Marketing Awards: Entry: Brand Campaign; Assets of under $500 Million)(Nicolet National Bank)(Brief article)
April 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Nicolet National Bank, Green Bay, Wisc. Assets: $457 million Agency: Burham Richards Advertising, Green Bay, Wisc. This bank is the fastest growing community-owned bank in Northeast...

Receive recognition for your creative work.(Idea Bank)
April 1, 2007... [ILLUSTRATION OMITTED] Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual ABA Financial Marketing Awards sponsored by the...

For the love of the game: out-loving the competition.(Marketing Solutions)(Column)
April 1, 2007... It was the week before Christmas, and I had decided that several people on my list might be candidates for books. I must confess that I have gone through a long dry spell regarding my relationship with booksellers since my locally owned...

Don't let the revolution slip by: the president and CEO of Umpqua Holdings Corp., Ray Davis, explains the innovative marketing approach that propelled his bank's growth from six to 120 branches in 11 years.(Strategies)(Cover story)(Reprint)(Company overview)
April 1, 2007... [ILLUSTRATION OMITTED] I'm a believer in revolutions. They are out there in the market you serve. And you need to find them before they find you. If they find you, it's way too late. Think of Marie Antoinette in France or Nicholas II in...

Six Sigma: a new path to perfection: there's buzz today about how the large, national banks are using a methodology called "Six Sigma" to improve such functions as operations and customer service. What exactly is this new approach? And what are its implications for bank marketing?(Quality Management)
April 1, 2007... [ILLUSTRATION OMITTED] Recently there has been talk about the fact that many large financial services companies have adopted a business-improvement methodology known as "Six Sigma." Although the approach is usually applied to functions...

First decide who you are: how the management of a de nova bank went searching for an identity that would help drive the institution's launch.(Branding)
April 1, 2007... [ILLUSTRATION OMITTED] This is the story about how a brand was developed for Presidio Bank, the first new bank in more than 20 years to be headquartered in San Francisco. Development of a brand for a new bank is a relative rarity, and the...

Site unseen: what do you do when you need to find a new branch location, but no parcels meeting the minimum requirements are available?(Fundamentals: Branches)
April 1, 2007... [ILLUSTRATION OMITTED] Consumers value branch convenience. Studies show that institutions that maintain large branch networks are rewarded with a disproportionate share of consumer deposit balances. Driven by this phenomenon, institutions...

Prescreened solicitations--navigating the rules.(Marketing Compliance)
April 1, 2007... A popular and often effective means of soliciting new loan business is to send prospects "preapproved" credit offerings. Letters advise consumers that "You have been preapproved for a $10,000 home equity loan," for instance. This practice...

Does anyone here speak Spanish? 'Survival Spanish for Banking' is a newly published pocket reference.(New Products)(Brief article)
April 1, 2007... A pocket reference guide titled, "Survival Spanish for Banking & Financial Services" has been published by the Minnesota Bankers Association (MBA) in conjunction with Workplace Languages. The guide, which is for sale nationwide, is designed...

Customer analysis program aids retention, spots growth potential.(New Products)(Brief article)
April 1, 2007... A new service provides data on the untapped potential of a community bank's customers. The service, called Target2Profit, is offered by MarketMatch, Dayton, Ohio, a consultant that specializes in small- to mid-size community banks. The...

Income protection product can be priced according to household needs.(New Products)(Brief article)
April 1, 2007... Customers can be "rewarded" according to their value to the bank through a new product called Income Continuation Solutions (ICS), provided by Critical Point Group of Charlotte, N.C. The income protection product provides coverage against...

White paper explores the needs of small-business clients.(New Products)(Brief article)
April 1, 2007... The identity, financial requirements and banking preferences of the small-business market are explored in a new white paper from Bancography, Birmingham, Ala., entitled, "Small Business: Needs Versus Reality." The study also offers tactics...

New merchandising line designed to fit in contemporary or traditional setting.(New Products)(Brief article)
April 1, 2007... [ILLUSTRATION OMITTED] A new merchandising line introduced by NewGround, St. Louis, is designed to help financial institutions link merchandising elements to interior design. The new line uses lighting techniques and a design that...

Display analytics solution.(Product File)
April 1, 2007... AnySite Financial is a display analytics solution for market analysis, performance assessment and target marketing. The software application enables banks and other financial institutions to visually analyze and display demand, competition and...

Improving direct response rates when loan rates are high.(Direct Mall Essentials)
April 1, 2007... Several years ago, direct mail response rates on the key consumer loan products--home equity credit and mortgage refi's--were relatively high. But now, after at least 17 rate increases by file Fed, consumers are not taking on new debt so...

CFMP--the credential with clout: three marketers explain how both they and their banks benefited from the designation.(MARKETING edge)
April 1, 2007... [ILLUSTRATIONS OMITTED] Marketing does not always receive the respect it deserves. This is a fact at too many financial institutions. However, there are strategies that marketers can employ to counteract this unfortunate tendency. One...

2007 ABAMN calendar.(MARKETING edge)(Brief article)(Calendar)
April 1, 2007... June 23-28 2007 ABA School of Bank Marketing and Management Northwestern University, Evanston, Ill. At this one-of-a-kind school, learn techniques and strategies to promote new products, learn marketing principles and management...

Services directory.(Directory)
April 1, 2007... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
April 1, 2007... [ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of...