ABA Bank Marketing articles from April 2005

ABA Bank Marketing archives from April 2005

The future of online marketing: more rich media and "search" advertising.(Marketing News)
April 1, 2005... Two predictions: In the future banks will be buying more rich media online ads as well as doing more Internet search marketing. These prognostications come from Rick Bruner, research manager at DoubleClick, New York, a provider of online...

Encouraging the back office to come around to a customer-centric approach.(Marketing News)(Brief Article)
April 1, 2005... Almost every bank says it wants its customer-facing functions--deposit counselors, customer service groups, loan officers, loan assistants--to be more "customer centric." But customer-facing functions can not operate without the back...

Consumer checks converted to electronic.(Accounts Receivable Conversion)(Brief Article)
April 1, 2005... Consumer checks converted to electronic: Accounts Receivable Conversion (ARC), which enables consumers' check bill payments to be converted, processed and settled as electronic debit transactions, is the fastest growing application in the...

Correction.(Correction Notice)
April 1, 2005... An incorrect e-mail address was given in the January-February 2005 for Lisa Downey Merriam, who was the author of the feature, "Name Game." Her correct address is LDMerriam@aol.com

Marketing: can you justify your expenses?(Marketing News)(Brief Article)
April 1, 2005... Pity the poor marketers. Their marketing expenditures always are being scrutinized for the impact on the bottom line. Yet, a lot of marketing affects an institution in intangible ways--such as by building brand equity--which cannot easily be...

TexasBank.(Banks)(Scott V. Williams appointed)(Brief Article)
April 1, 2005... Scott V. Williams, CFMP, has been named as the new senior vice president of marketing for TexasBank, Fort Worth, Texas. He is a graduate of the ABA School of Bank Marketing and Management and a former chair of the ABA Marketing Network Council....

Bank Rhode Island.(Banks)(Marie T. van Luling appointed)(Brief Article)
April 1, 2005... Marie T. van Luling has been named senior vice president of marketing and corporate communications at Bank Rhode Island, Providence, R.I. In this new position, van Luling will be responsible for managing all communications activities for the...

Banknorth Group Inc. has completed its acquisition of BostonFed Bancorp Inc., parent company of Boston Federal Savings Bank.(Mergers and Acquisitions)
April 1, 2005... Banknorth Group Inc. has completed its acquisition of BostonFed Bancorp Inc., parent company of Boston Federal Savings Bank. As of Dec. 31, BankNorth Group Inc., headquartered in Portland, Maine, has $28.7 billion in assets.

Willow Grove Bancorp Inc. and Chester Valley Bancorp Inc have agreed to combine their companies and their subsidiary banks, Willow Grove Bank and First Financial Bank.(Mergers and Acquisitions)(Brief Article)
April 1, 2005... Willow Grove Bancorp Inc. and Chester Valley Bancorp Inc have agreed to combine their companies and their subsidiary banks, Willow Grove Bank and First Financial Bank. The merge will create the fifth-largest banking institution headquartered in...

Brochure series: MRI Brochure Series.(Idea Bank)(Brief Article)
April 1, 2005... AWARD ABAMN 2004 AD Awards Contest M&I Brochure Series Institution: Marshall & Ilsley Corp., Milwaukee, Wisc. Assets: $32 billion; 227 locations in Wisconsin and three other states These brochures were developed as part...

Radio single.(Idea Bank)(Brief Article)
April 1, 2005... AWARD ABAMN 2004 AD Awards Contest Suzie Institution: Union Bank & Trust Co. Lincoln, Neb. Assets: $1.4 billion Agency: Bailey Lauerman, Lincoln, Neb. This radio ad was a component in a multimedia campaign including...

Direct mail series.(Idea Bank)(Brief Article)
April 1, 2005... AWARD ABAMN 2004 AD Awards Contest Great Transformations Institution: Hibernia National Bank, New Orleans, La. Assets: $22.3 million; 314 locations in Louisiana and Texas This direct mail series was developed for internal...

Brochure series: Amanda Funds Retirement Sales Kit.(Idea Bank)(Brief Article)
April 1, 2005... AWARD ABMN 2004 AD Awards Contest Institution: National City Corp./ Amanda Funds, Cleveland Assets: $154 billion Agency: Blattner Brunner Inc., Pittsburgh, Pa. The primary goal was to consolidate and brand the various...

Chief Promise Maker: life as a 'temp'.(Marketing Solutions)
April 1, 2005... Perhaps it would be easier to fill the chief marketing officer (CMO) position with a contractor or temporary employee. Or, maybe that has already happened. Certainly turnover among all members of the "chief" team has increased across the board....

Marketing & finance: will this marriage work? We offer some tales of marketer/chief financial officer teams that have learned to function in harmony.(Marketers and CFOs)(Corner Bank)(Ocean City Home Bank)
April 1, 2005... Here's the outdated stereotypes: Marketers see financial people as "penny-pinchers," and financial people see marketers as "spendthrifts." Not so anymore, say bankers. As banking competition increases, the lines between marketing and finance...

10 danger signs of short-term thinking: you cannot acquire a reputation for excellent customer service in a day or build a brand in a week. Here are the warning signals that your bank is spending too much time focused on the less important day-to-day issues.(Strategic Planning)(Column)
April 1, 2005... The evidence continues to pile up that most of the nation's businesses are focused on short-term results. With boards, management, investors and analysts ready to strike if the numbers are "right," it's no wonder that everyone seems focused on...

Worth putting after your name: four persons who earned their designation as a Certified Financial Marketing Professional (CFMP) discuss the value of certification, what it has meant to them and how it has benefited their organizations.(Professional Certification)(Interview)
April 1, 2005... Your accountant has one. Your financial adviser has one. Your information technologist has one. They all have professional certifications. Today, almost every industry offers certifications. So, it is not surprising that the bank marketing...

If you ask me ... creating a formal system for local citizen input into the bank's plans and strategy can be a helpful practice. But don't go overboard. The secret of success involves walking a narrow tightrope.(Fundamentals: Citizen Advisory Boards)(Column)
April 1, 2005... Once, while working at a large regional bank whose market included the District of Colombia and portions of Virginia and Maryland, our institution was involved in a merger. As a result of this move, we ended up with some branches that had...

Helpful hints about citizen advisory boards: setting up a mechanism for citizens to be involved with your institutions without a specific operating framework is a mistake.(Brief Article)
April 1, 2005... We asked several banks with citizen advisory boards to tell us what advice they would give to another institution that was thinking of creating this type of group. Samples of their responses follow below. First Interstate Bank, Billings,...

Are new customers really more expensive?(Database Marketing)
April 1, 2005... You've always heard that it costs five to seven times more to get a new customer than to cross-sell your products to an existing customer. This seems true, but is it possible that in some cases new customers may be less expensive than existing...

Rate your website vendor.(New Products)(Brief Article)
April 1, 2005... A free one-minute self-test to help community banks valuate the performance of their website hosting vendors been developed by the BankSITE Services Division of The Forms Group, Scottsdale, Ariz. You can take the test by accessing...

Click! Use the Web to generate all of your marketing materials.(New Products)(Brief Article)
April 1, 2005... Imagine the day when a marketer at a community bank can go online and develop and produce all the bank's advertising and marketing materials. The Ad Shop of Atlanta has produced such a system now, called BankMarketingCenter.com. The center...

Go online to check and approve marketing graphics.(New Products)(View-Pod Image Reviewer System of One Remote Systems Inc)(Brief Article)
April 1, 2005... Are you tired of the slow, back-and-forth process involved in reviewing, proofing or making changes in text and graphics for advertising or other marketing materials? Are you frustrated by all the faxing and shipping of overnight mail? ...

Business check imaging system.(Product File)(VECTORsgi)(Brief Article)
April 1, 2005... A business check imaging system from VECTORsgi, Addison, Texas, is designed to enable banks to target corporate customers, thus increasing cross-cross sell and retention. The product is called VECTOR: Corporate Image Deposit, and it is an...

Effective lists target more than just income.(Direct Mail Essentials)
April 1, 2005... One of the most important variables in determining the success of your direct mail campaign is the list. Direct mail is one of the most expensive media, so it's essential you mail only to the right prospects. For every name you eliminate,...

How to manage a winning sales campaign.(MARKETING edge)
April 1, 2005... Sales. It's perhaps the most dreaded word in banking today. Managers and employees fear it because they have to step out of their comfortable "zones of service." However, a typical day in a bank is often a day full of missed sales...

Role call.(Marketing Edge)(Brief Article)
April 1, 2005... Everyone is concerned about it--not only within our own industry but many others as well. "It" is financial management, financial responsibility, accountability and return on investment. Why is there so much focus today on this topic? Partially...

Yes, it's time for the 2005 ABA Marketing Network Advertising Awards.(Marketing Edge)
April 1, 2005... Calling all bank marketers and ad agencies! Increase your visibility and get recognized for your best efforts! Entries are being accepted for the 2005 ABA Marketing Network Advertising Awards. Ad entries for the competition must have been...

AIB offers five marketing and sales classes.(Marketing Edge)(American Institute of Banking)
April 1, 2005... The following is a list of classes that appear under the category of "Marketing and Sales" in the 2005 catalog of the American Institute of Banking (AIB). AIB courses have two main delivery channels: * AIB Online Courses, which are...

Welcome new ABA Marketing Network members.(Marketing Edge)
April 1, 2005... Brook Palaci Capital City Bank Tallahassee, Fla. Cindy Hasemann First State Bank & Trust Fremont, Neb. Debbie A. LaRue Callaway Bank Fulton, Mo. Jeff Byma Northpointe Bank Grand Rapids, Mich....

ABAMN calendar 2005.
April 1, 2005... June 11-18 ABA Storrier Graduate School of Banking Georgetown University Washington, D.C. June 24-July 1 ABA School of Bank Marketing and Management Northwestern University Evanston, Ill. September 7-9 ...

Chapter events 2005.
April 1, 2005... New England Chapter Contact: Jim Pannos (603) 625-2443; e-mail: jpannos@pannosmarketing.com or Linda Dinkel (978) 852-0194; e-mail Linda.dinkel@verizon.net May 20 Spring Conference Providence, R.I. Oct. 21...

Ye Olde Presidential Database: roll call of the distinguished past presidents of the ABA Marketing Network.
April 1, 2005... Since the predecessor organization to the ABA Marketing Network was created in 1915, leadership has been one of the network's strengths. As a reminder of the ABAMN's deep roots in American banking and as a salute to the many volunteers who...

Services directory.(advertising and software companies)(Directory)
April 1, 2005... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
April 1, 2005... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pro-approved by the ICB for 1.0 hour of continuing education credit....