ABA Bank Marketing articles from April 2004

ABA Bank Marketing archives from April 2004

Latest fraud: Crooks creating clones of bank websites.(Marketing News)
April 1, 2004... Warning! Computer hackers may attempt to create a counterfeit copy of your bank's website. And, they will try to fool your customers into submitting personal, financial or password data. Marketers who want to uphold their bank's good...

Mailing costs may rise for bank 'skip-a-payment' and other similar notices.(Marketing News)(Brief Article)
April 1, 2004... Financial institutions that mail out skip-a-payment notices, convenience checks and pre-approved credit card or loan offers face the possibility of higher mailing costs in the future, according to a recent report in DM News. The newspaper...

Origins of the word "phishing".("Phishing")(Brief Article)
April 1, 2004... The word "phishing" comes from the analogy that Internet scammers are using e-mail lures to "fish" for passwords and financial data from the sea of Internet users. The term was coined in the 1996 timeframe by hackers who were stealing America...

Bank-issued gift cards: an upcoming trend?(Marketing News)(Brief Article)
April 1, 2004... There may be a bright future for the bank-issued gift card, according to TowerGroup, the financial services research company in Needham, Mass. Prepaid gift cards were a hot retail product during the 2003 holiday season. In fact, these cards...

What matters in advertising.(Quotable)(Brief Article)
April 1, 2004... In the end, what matters most is how an ad shapes a consumer's perception of the brand. The brands that succeed on a long-term basis are those able to form strong, differentiating emotional bonds with consumers. Without this bond, a brand's...

How to market to Asian Americans.(Marketing News)
April 1, 2004... According to the most recent U.S. Census Report, the Asian-American population numbers 10.2 million or 4 percent of the U.S. population. This is a highly valued market segment, according to Dan Tarantin, president and CEO of Progency Marketing...

Committed to community.(Print Series)(Orrstown Bank)(Brief Article)
April 1, 2004... Institution: Orrstown Bank, Shippensburg, Pa. Assets: $450 million; 12 locations Agency: Step One Design, Lemoyne, Pa. The goal was to reinforce the bank's image as a community-oriented and community-spirited institution. Its plan...

SouthTrust Bank SmartCheck Services brochure.(Direct Mail Single)(Brief Article)
April 1, 2004... Institution: SouthTrust Corp., Birmingham, Ala. Assets: $51.6 billion, 700 locations Agency: Customer Communications Group, Denver The agency was directed to develop a unique mail piece that would capture the attention of...

Athens 2004 Olympic Games.(Point-of-Sale Series)(Visa International)(Brief Article)
April 1, 2004... Institution: Visa International, San Francisco Agency: Design One, San Francisco Visa, the international credit-card company, is one of the sponsors of the Athens 2004 Olympic Games. Through a point-of-sale campaign, it hoped to bring...

All Right Here With Us.(Brochure Single)(Ulster Savings Bank)(Brief Article)
April 1, 2004... Institution: Ulster Savings Bank, Kingston, N.Y. Assets: $550 million, seven locations Agency: WORD Management, Albany, N.Y. The "All Right Here With Us" brochure was designed to give information about the bank's products and...

At Home With Us.(Brochure Single)(Ulster Savings Bank)(Brief Article)
April 1, 2004... Institution: Ulster Savings Bank, Kingston, N.Y. Assets: $550 million, seven locations Agency: WORD Management, Albany, N.Y.

Choice ARM internal sales piece.(Charter One Bank)(Brief Article)
April 1, 2004... Institution: Charter One Bank, Cleveland Assets: $43 billion, 580 locations Agency: The Arras Group, Cleveland In the third quarter of 2002, Charter Bank decided to launch an internal promotion to encourage its loan officers to...

Small Biz Quiz.(Direct Mail Series Multimedia)(Interstate Bank)(Brief Article)
April 1, 2004... Institution: Interstate Bank, Oak Forest, Ill. Assets: $156 million, two locations Agency: Spy Advertising, LaGrange, Ill. The bank wanted a campaign that would promote its services to small businesses, citing multiple reasons why...

Developing a culture of recognition.(Rewarding Employees)
April 1, 2004... In most organizations recognition is something they do, not something they are. Organizations should strive for more than just doing recognition: they should strive to create a "culture of recognition." When recognition becomes a part of an...

Putting trust up for sale.(Marketing Solutions)
April 1, 2004... In most industries, including financial services, there has been a steady march toward increased use of sales incentives. The idea is simple and powerful: Use variable pay to reward those who produce more sales. Feed the producers and starve...

The profit pursuit: but there are a lot of conflicting approaches for doing this. Which works best? We asked three 'profit prophets' for their perspectives on this and related issues. To identify customer segments that offer good returns, marketers have to measure profitability.(Profitability)(Cover Story)
April 1, 2004... Measuring customer profitability for marketing purposes has long been problematic. Is one system better than the others? ABA Bank Marketing magazine spoke with experts who offered slightly different perspectives on three issues related to...

Decent exposure: how financial institutions--including small community banks--can compete more effectively for coverage in the local news media.(Media Coverage)
April 1, 2004... Whenever I see on TV some poor soul swarmed by a mob of microphone swinging media reporters, I think of the lines from my son's favorite book, "Bugs!" Substitute "press" for "bugs" and you get the idea: Yup, loathe 'em or adore bugs ...

Creating products: new and improved! You won't have much worth marketing until you perfect a workable goods-and-services development process. Here's an 11-step model.(Fundamentals: product development)
April 1, 2004... Products--both goods and services--are at the heart of the banking business. Success means having the right products, at the right price, at the right time, with file light promotion. In other words, all other marketing elements (price,...

One way to keep close to your customer.(Direct Mail Essentials)
April 1, 2004... Lobby traffic is down as growing numbers of consumers are banking through ATMs, their debit card and their PC. So, how do you maintain a close relationship with a customer who seldom comes to the bank? One way is through a program of...

Encouraging service excellence.(Customer Satisfaction)
April 1, 2004... I was recently visiting a nearby large hank, with which I have an account (not my employer), and was reminded of an article I read on a terrific little website called RainMaketThinking.com. (www.rainmarkethinking.com). This website is devoted...

Line of the times: it's not exactly a teller station, nor is it an ATM.(New Products)(Concourse )(Brief Article)
April 1, 2004... Your customers will not be lining up to use this product. This is good, because this product delivers "teller assisted self-service"--designed to eliminate the traditional teller line. It's called the Concourse and it is offered by an...

Program offers customer retention tools for community banks.(New Products)(Market/Match'S CustomerConnection.)(Brief Article)
April 1, 2004... It's a problem for many small- to-mid-size banks: How to develop the strategy, tools and tactics to develop, deploy and quantify meaningful communications programs that translate into customer retention and quality relationships. A typical...

To measure multiple metrics across online marketing campaigns.(Product File)(Marketing Performance Center )(Brief Article)
April 1, 2004... Marketing Performance Center is the name of a reporting tool that gives marketers the insight to measure multiple metrics across online marketing campaigns. The tool goes beyond traditional email marketing reporting to enable customers to...

Hybrid printer.(Product File)(Transaction Printer Group Inc)(Brief Article)
April 1, 2004... A new hybrid printer (B780) from Benchmark Technology Group and Transaction Printer Group Inc. is designed to help banks save money on cross-market programs and speed customers through teller lines. It will comply with new technology standards...

Website analysis tool.(Product File)(Brief Article)
April 1, 2004... The EventAnalyzer is a website analysis tool that lets a user track the number of persons who visit your website as a result of non-Internet related events, such as advertising or direct mail. The site administrator simply enters the event...

Marketing campaign management software.(Product File)(Brief Article)
April 1, 2004... NuEdge Suite 3.0, a marketing campaign management software, has been upgraded. The program grabs information from a number of sources: customer records, POS data, etc., to segment customers and do rapid predictive modeling. The upgrade helps...

CompassBank.(Banks)(Brief Article)
April 1, 2004... Susan M. Nelson has been named vice president at CompassBank, New Bedford, Mass. She joined the bank's marketing department in 1987 and most recently served as assistant vice president/advertising and communications manager. She is a graduate...

Mutual Federal Savings Bank.(Banks)(Norma J. Endersby )(Brief Article)
April 1, 2004... Norma J. Endersby has been appointed marketing manager at Mutual Federal Savings Bank, Muncie, Ind. She has more than 20 years of marketing experience, including more than eight years in financial marketing. She is a 1999 graduate of the ABA...

Umpqua Bank.(Ric Carey)(Gary Gray )(Brief Article)
April 1, 2004... Umpqua Bank, Roseburg, Ore., has announced two promotions in its retail banking division. Ric Carey has been named executive vice president of retail sales and services and Gary Gray has been named executive vice president of retail...

Bank of the Bluegrass & Trust Co.(Announcements)(William C. Allen)(Brief Article)
April 1, 2004... William C. Allen has been named president of the Bank of the Bluegrass & Trust Co., Lexington, Ky. He is a former area manager and vice president of Bank One, Louisville, Ky.

HavrillaBishop.(Service Providers)(Brief Article)
April 1, 2004... Melissa Schwenk, the former director of advertising and communication for Univest Corp., has been named vice president of HavrillaBishop, the newly formed sales and marketing arm of HarvillaGroup, Lancaster, Pa.

Semaphore Inc.(Service Providers)(Langdon Andrews )(Brief Article)
April 1, 2004... Langdon Andrews has been named director of sales and marketing for Semaphore Inc., Boston, a retail merchandising design firm for financial institutions. Andrews was director of sales and marketing for Gazelle Systems, a provider of CRM...

Clarity Visual Systems.(Service Providers)(Robert Murdock )(Brief Article)
April 1, 2004... Robert Murdock has been hired as the director of product marketing for Clarity Visual Systems, Wilsonville, Ore. The company provides visual messaging applications.

Getronics North America.(Service Providers)(Paul D. Jameson )
April 1, 2004... Paul D. Jameson has been appointed vice president of marketing for Getronics North America, Billerica, Mass. The company provides vendor-independent information and communications technology (ICT) solutions and services.

MarketMatch.(Service Providers)(Brian Tague )(Brief Article)
April 1, 2004... Brian Tague has joined MarketMatch, Dayton, Ohio, as executive vice president. In his new role, he will focus on driving customer strategy to further the market position of key clients, as well as the creation of branding initiatives, customer...

Fair Isaac Corp., San Rafael, Calif., and IBM, New York, have formed a strategic alliance to help financial services providers worldwide forge customer relationships more profitably.(Agreements & Alliances)(Brief Article)
April 1, 2004... Fair isaac Corp., San Rafael, Calif., and IBM, New York, have formed a strategic alliance to help financial services providers worldwide forge customer relationships more profitably. The relationship will focus on delivering the full range of...

Merkle Inc. and Digital impact have formed an alliance to provide strategy and execution of permission-based online marketing campaigns.(Agreements & Alliances)(Brief Article)
April 1, 2004... Merkle Inc. and Digital impact have formed an alliance to provide strategy and execution of permission-based online marketing campaigns. Merkle of Lanham, Md., is a information-based database marketing agency, and Digital Impact, San Mateo,...

Banknorth Group Inc, Portland, Maine, has agreed to buy CCBT Financial Companies Inc.(Mergers & Acquisitions)(Brief Article)
April 1, 2004... Banknorth Group Inc, Portland, Maine, has agreed to buy CCBT Financial Companies Inc., the parent company of Cape Cod Bank and Trust Co., which has 26 branches in Massachusetts. Cape Cod Bank & Trust has $1.4 billion in assets.

Bancshares of Florida, parent company of Bank of Florida, N.A., Naples; Bank of Florida-Fort Lauderdale; and Florida Trust Co., Naples, has agreed to acquire Horizon Financial Corp.(Mergers & Acquisitions)(Brief Article)
April 1, 2004... Bancshares of Florida, parent company of Bank of Florida, N.A., Naples; Bank of Florida-Fort Lauderdale; and Florida Trust Co., Naples, has agreed to acquire Horizon Financial Corp., parent company of Horizon Bank, Pembroke Pines, Fla.

GB&T Bancshares In., Gainesville, Ga., has agreed to acquire Southern Heritage Bancorp, and Lumpkin County Bank.(Mergers & Acquisitions)(Brief Article)
April 1, 2004... GB&T Bancshares In., Gainesville, Ga., has agreed to acquire Southern Heritage Bancorp, and Lumpkin County Bank. Southern Heritage is the parent company of the Southern Heritage Bank.

EverBank Financial Corp.(Alliance Capital Partners )(Brief Article)
April 1, 2004... Alliance Capital Partners of Jacksonville, Fla., has changed its name to EverBank Financial Corp. In addition, the Alliance family of companies has adopted the EverBank name and a new logo to unify its business operations under a common brand....

Shopping for profit answers.(Database Marketing)
April 1, 2004... How you price the difference in terms of generating profit your bank. Marketing-database software companies as well as consulting firms have developed a wide variety of solutions to help bankers find out the profitability of their products...

The big picture: banks today are demanding more of their marketers, and the curriculum of the ABA School of Bank Marketing and Management is evolving to keep up with these trends: an interview with Dr. James Donnelly Jr., CFMP.(Marketing edge)(Interview)
April 1, 2004... To get an update on the emerging trends in the bank marketing industry, Marketing Edge recently interviewed Dr. James H. Donnelly Jr., CFMP, academic dean of the ABA School of Bank Marketing and Management (SOBSMM), Boulder, Colo. What are...

Rocky mountain high.(Marketing Edge)
April 1, 2004... The convergence of financial services industries ks creating new competition for banks. In this type of environment, it is more important than ever to make certain that your marketing skills am refined and up-to-date. If you are feeling...

Polk named as new instructor at the ABA School of Bank Marketing and Management.(Marketing Edge)(American Bankers Association)(Brief Article)
April 1, 2004... A new instructor will join the faculty this year at the ABA School of Bank Marketing and Management: Dr. David T. Polk. Polk will teach marketing students about research--how to conduct their own or how to lye intelligent "consumers" of...

Time to submit entries to the ABA Marketing Network 2004 Advertising Awards.(Marketing Edge)(Brief Article)
April 1, 2004... Attention bank marketers and advertising agencies: Increase your visibility and get recognized for your best efforts! Entries are being accepted lot the ABA Marketing Network 2004 Advertising Awards. Entries for the 2004 competition must have...

Did you know?(Marketing Edge)(statistics of community banks)(Brief Article)
April 1, 2004... The most common incone-producing product community banks is the debit card. Source: ABA 2004 community Bank Competitiveness Survey Sixty-nine percent of community banks now offer free checking accounts. Source: ABA 2004 Community...

Welcome new ABA Marketing Network Members.(Marketing Edge)(American Bankers Association)(Brief Article)
April 1, 2004... The following are new members of the ABA Marketing Network: Lorie M. Barkley-Semmel, Ontario National Bank, Clifton Springs, N.Y. Jutie Boyd, Third Degree, Oklahoma City, Okla. Donna Camacho, Ag First Farm...

Calendar 2004.(Marketing Edge)(Calendar)
April 1, 2004... April 21-23 ABA/Foreword Financial Sales Management Conference and Team Workshop Orlando Renaissance Resort at Seaworld Orlando, Fla. May 2-7 ABA Private Wealth Management School Fuqua School of Business, Duke University Durham,...

Chapter events 2004.(Marketing Edge)(Calendar)
April 1, 2004... New England Chapter Contact: Ann Sherry (505) 520-1600, extension 230 or Joe Mitchell, (508) 844-3315 May 14 Spring 2004 Conference Foxwoods Casino, Mashantucket, Conn. Florida Chapter Contact: Pam Ricco (850) 224-2265; e-mail,...

The 2004 CFMP exam schedule.(Marketing Edge)(Calendar)
April 1, 2004... There are three dates remaining in this year in which marketers can take the exam for the Certified Financial Marketing Professional (CFMP). According to The Institute for Certified Bankers (ICB), these dates are as follows: June 11 ...

Consumers, but not banks, are open to consolidated financial relationships.(Figuratively Speaking)(Brief Article)(Illustration)
April 1, 2004... Average number of financial products owned by U.S. consumers 10.1 Average number of financial institutions with which the consumer deals 4.2 Percentage of consumers...