ABA Bank Marketing articles from April 2002

ABA Bank Marketing archives from April 2002

Bankers. (Announcements).(appointments, various companies)(Brief Article)
April 1, 2002... Bruce W. Williams has been named CEO of HomeStreet Bank in Seattle, and Joan Enticknap has taken over Williams' former duties as president and chief operating officer. Williams, the third-generation representative of his family to serve as CEO,...

Financial Services. (Announcements).(Jackson National Life Distributors promotes Michele Benton)(Brief Article)
April 1, 2002... Jackson National Life Distributors of Lansing, Mich., named Michele Benton assistant vice president of the company's national sales desk. Benton, who joined the firm in 1995, served previously as manager of the firm's Fixed Division.

Service providers. (Announcements).(David LeBeau, Mona Roth appointed at Wausau Financial Systems)(Brief Article)
April 1, 2002... New appointments at Wausau Financial Systems, Mosinee, Wisc., include David LeBeau, promoted from assistant vice president of financial sales to vice president of marketing, and Mona Roth, previously advertising director at the Wausau Daily...

Mergers & Acquisitions. (Announcements).(MB Financial Inc. acquires First National Bank of Lincolnwood; First Republic Bank acquires Starbuck, Tisdale & Associates)(Brief Article)
April 1, 2002... MB Financial Inc. of Chicago has acquired First National Bank of Lincolnwood, Ill, and its parent company, First Lincolnwood Corp., pending regulatory and shareholder approval. First Republic Bank of San Francisco acquired Starbuck, Tisdale...

Alliances. (Announcements).(industry briefs)(Brief Article)
April 1, 2002... Welcome Real-time of Aix-en-Provence, France, a provider of smart transaction software, has signed an agreement with Cards etc. of Sydney, Australia, to develop a number of large-scale smart card implementation processes. Zyman Marketing...

Mobile e-commerce? It's on the move. (Marketing News).
April 1, 2002... Mobile e-commerce--sometimes called m-commerce--is about where regular e-commerce was five years ago. And when it arrives, watch out! That's the view of New York-based Accenture, a management and technology consulting firm. "Never mind...

Ten tips for in-store bankers. (Marketing News).(Brief Article)
April 1, 2002... A bank Lobby in a retail environment is different from a bank lobby in a, well, in a bank, says Michelle Couch, a trainer with Sales Solutions LLC, Memphis, Tenn. It's important to know the difference. "In an in-store location, there's...

Don't fall into testing traps. (Marketing News).(direct marketing)
April 1, 2002... The key to successful direct marketing is effective testing, says Michele Fitzpatrick, chief marketing officer for Harte-Hanks Direct, a direct-response advertising agency. The company is a subsidiary of Harte-Hanks Inc., San Antonio, Texas. To...

Make April 15 a less taxing time for your customers. (Marketing News).(tax preparation services)(Brief Article)
April 1, 2002... These days, national tax preparation services are acting like financial services companies. Not surprisingly, some financial services institutions are starting to act like tax preparers. Case in point: North Dallas Bank & Trust Co. in Texas....

Check your credits with your debit card. (Marketing News).(Charter One Financial program)(Brief Article)
April 1, 2002... Customers enrolled in Cleveland-based Charter One Financial's MegaRewards Debit MasterCard program can keep track of their points-and even redeem them- online. The more than 600,000 Charter One debit rewards customers can, by logging in at...

Citibank drops transaction fee for sending money online. (Marketing News).(Brief Article)
April 1, 2002... In an apparent effort to increase its online payment business, Citibank has developed a new pricing structure that eliminates transaction fees for online fund transfers through its C2it payment service. Citibank says online auction users--among...

A Web portal exclusively for corporate clients. (Marketing News).(FleetBoston Financial)(Brief Article)
April 1, 2002... Corporate clients of FleetBoston Financial can now access a variety of the bank's services through a single Web portal. By going to www.corporatefleet.com, customers can conduct cash management, foreign exchange, trade finance and fixed-income...

Account aggregation. (In Brief).(consumer interest)(Brief Article)
April 1, 2002... Who wants it? A national survey of 2,000 Internet households conducted last year by Synergistcs Research Corp. concluded that consumer interest in account aggregation was lukewarm, at best. Only one in seven respondents said they were "very"...

Electronic Payment. (In Brief).(not a threat to banks)(Brief Article)
April 1, 2002... ELECTRONIC PAYMENT is not a threat to banks, says Meridien Research. A report released recently concluded that banks' experience in lockbox collections and payment processing make them a natural fit for the role of EIPP coordinator--if banks...

Re-energizing your recognition program. (Rewarding Employees).
April 1, 2002... Every recognition program will need to be re-energized--sooner, more often than later. Perhaps the incentives have lost their thrill. Perhaps nominations have dwindled. Perhaps no one remembers the purpose or criteria for your awards. Following...

Marketing's new role in financial reporting. (Marketing Solutions).
April 1, 2002... The current era will probably go down as "post-Enron," but Enron is just the latest I example of financial reporting abuse. What is ratcheting up investor anxiety and skepticism is not so much fear of rampant Enrons or egregious frauds or...

Teaming with possibilities. (Cover Story).(Banks aim for divisional integration)
April 1, 2002... In today's competitive banking world, some financial institutions are reorganizing into interdepartmental, cross-functional teams to better collaborate in serving--and selling to--the customer. Here's what these banks are doing and how they are...

Higher calling: here are five steps that a bank can take to develop a call center strategy to improve customer outreach and enhance sales. (Feature).
April 1, 2002... Despite their rising popularity in recent years, call centers today remain underutilized and under-appreciated. Some banks continue to resist adding the service. The arguments that these institutions make are familiar: They view call centers as...

ABA Financial Services Customer Conference: what do you really know about your customers?
April 1, 2002... Learn all you can about your most important asset. Your customer. Future success in financial services depends on an ability to build profitable customer relationships. This requires being able to identify customers by their tastes, likely...

Click-through customers. (Feature).(Banks experiment with this affiliate Web marketing approach)
April 1, 2002... Banks are experimetting with an innovative online technique for acquiring new customers. Under this affiliate Web marketing approach, banks make agreements with unaffiliated websites to advertise the bank's services. For every browser who...

Insuring for life: an overview of why banks should add insurance sales--plus how they can enter the business and market products effectively. (Fundamentals).
April 1, 2002... There are many reasons why banks should consider selling insurance. First, insurance is a good fit for financial institutions. Second, compared to other sources of bank income, insurance sales have relatively low risk. Insurance, for example,...

Worth reviewing: the four P's. (Customer Satisfaction).(Four P's of Marketing are product, pricing, promotion and place (distribution); discusses Harley-Davidson)
April 1, 2002... In the early 1960s, a professor at Notre Dame University, Jerome McCarthy, conceptualized the idea that modem marketing strategy was built around what he called the "Four P's of Marketing." The four P's are product, pricing, promotion and place...

Enhance revenue by tracking and responding to customer behavior. (New Products).(Daily Deposit Builder from Harte-Hanks)
April 1, 2002... A link Daily Deposit Builder tracks your customers' transactions every night and flags "significant and uncharacteristic" behavior, enabling bankers to respond immediately both to threats of attrition and to growth opportunities. The software...

A better way to administer credit card rewards program. (New Products).(Ernex Marketing Technologies)(Brief Article)
April 1, 2002... Ernex Marketing Technologies, Vancouver, is offering a loyalty dat base hosting system for the administration of credit-card rewards programs. The service has recently been implemented by Royal Bank of Canada, which uses the service to...

eComApp Inc. (Product File).
April 1, 2002... Electronic direct mail on a pay-per-use basis is available from eComApp Inc., a California-based supplier of business-to-business services. WebEDM delivers electronic fliers by Internet e-mail, complete with graphics. The cost of reaching 1,000...

DataDistilleries. (Product File).
April 1, 2002... A real-time analytical CRM software is being offering by DataDistilleries, an Amsterdam-based purveyor of business software. The software promises to generate real-time predictive models that will enable websites and customer-relations...

WebMiles Inc. (Product File).
April 1, 2002... Mileage points without blackouts or seating limitations (and without mileage redemption liability) are offered by WebMiles Inc. of Salt Lake City. The turnkey system offers a network of more than 7,500 restaurants and about 100 retailers....

Walls + Forms Inc. (Product File).
April 1, 2002... Slatwall displays in a variety of sizes, styles and colors are being offered by Walls + Forms Inc. of Dallas. Slatwall is available to match 75 different woods, metallic and leather surfaces and in 14 colors. Panels can be manufactured to a...

Greatland Corp. (Product File).(Offers GLB disclosure forms for institutions affected by the Gramm-Leach-Bliley Act)(Brief Article)
April 1, 2002... GLB disclosure forms for institutions affected by the Gramm-Leach-Bliley Act have been developed and are available from Greatland Corp. Under the law, which took effect last October, disclosures must be given to consumers who apply for credit...

NCI Relationship Centre. (Product File).(Browser-based system from NCI Inc.)(Brief Article)
April 1, 2002... NCI Relationship Centre is a browser based system, designed for financial institutions, that offers a variety of customer services, ranging from relationship management, to teller services, call center operations and home banking....

Convert ATMs into marketing centers. (New Products).(freestanding marketing structure from Kiefco Financial Marketing Products)(Brief Article)
April 1, 2002... Kiefco Financial Marketing Products has developed a freestanding post-and-beam structure designed to display marketing messages to ATM users. The post-and-beam structure has no roof and works best, the company says, with a freestanding ATM...

International Marketing and Administration Corp. (Product File).(offers accidental death, dismemberment insurance)(Brief Article)
April 1, 2002... Accidental death and dismemberment insurance from International Marketing and Administration Corp. of Randolph, Mass., is designed to be a bank customer appreciation mechanism. The $3,000 Advantage insurance is available to customers without...

On-call training for in-store bankers. (Product File).(from Sales Solutions L.L.C.)(Brief Article)
April 1, 2002... Sales Solutions LLC offers four live, specialized training programs tailored to in-store bankers. Courses may be taken as one-hour modules over the telephone, eliminating down time and travel expenses and removing the need for your employees to...

Lessons in ACH data. (Database Marketing).(automated clearing house transactions)(Column)
April 1, 2002... In the next several columns, we will be showcasing the work of advanced MCIF users and industry leaders who have successfully utilized profitability data. This month we are featuring the work of Michael Uline, Farmington, Minn., an expert in...

Don't be tardy: ABA School of Bank Marketing and Management set for May 31-June 7. (ABA Resources).
April 1, 2002... The nation's foremost school for bank marketing, the ABA School of Bank Marketing and Management, will be held this year from May 31 to June 7 at the University of Colorado in Boulder. The school consists of two one-week sessions that are...

AIB offers new marketing diploma. (ABA Resources).(American Institute of Banking)(Brief Article)
April 1, 2002... A marketing diploma is being offered through the American Institute of Banking (AIB), the ABA affiliate that provides continuing education and training to bankers nationwide. The diploma is designed for bankers who have some marketing...

ABA Strategic Marketing Colloquium to be held at Boulder this year. (ABA Resources).
April 1, 2002... There's something new this year about the ABA Strategic Marketing Colloquium, which will be held June 1-2. The change can be expressed: Hello, Boulder, Colo.! Why the move to Boulder? The reason is that many of the attendees of the...

Calendar 2002. (ABA Resources).(Calendar)
April 1, 2002... April 21-23 ABA Contact Center Conference (formerly ABA Call Center) Renaissance Vinoy Resort and Golf Club St. Petersburg, Fla. April 21-23 ABA Financial Services Client Conference Renaissance Vinoy Resort and Golf...

Chapter calendar 2002. (ABA Resources).(Calendar)
April 1, 2002... Minnesota Chapter Events Alisha Johnson (651) 690-8214 May 8 Branding and Positioning 8 a.m.- 2 p.m. Holiday Inn Select Eagan, Minn. Speakers: Harold Mauer Frankel Other Speakers To Be...

Services directory. (A - V).(Directory)
April 1, 2002... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Figuratively speaking.(briefs)(Brief Article)
April 1, 2002... A Narrow View of Call Centers Percentage of bankers who view their bank's call center as simply a cost: 65 Percentage who view them as a center that can make profit for their bank: 22 Percentage who view them as a cost-reduction...