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ABA Bank Marketing articles

2,585 total articles

Publication covering advertising, marketing and public relations in the banking, finance and accounting industries.

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<a href="http://www.accessmylibrary.com/archive/1305-aba-bank-marketing.html" title="Articles and back issues from ABA Bank Marketing">Articles and back issues from ABA Bank Marketing</a>

ABA Bank Marketing back issues

2009	January 2009 March 2009 April 2009 May 2009 June 2009
2008	January 2008 March 2008 April 2008 May 2008 June 2008 July 2008 September 2008 October 2008 November 2008 December 2008
2007	January 2007 March 2007 April 2007 May 2007 June 2007 July 2007 September 2007 October 2007 November 2007 December 2007
2006	January 2006
2005	January 2005 March 2005 April 2005 May 2005 June 2005 July 2005 September 2005 October 2005 November 2005

2004	January 2004 March 2004 April 2004 May 2004 June 2004 July 2004 September 2004 October 2004 November 2004 December 2004
2003	January 2003 March 2003 April 2003 May 2003 June 2003 September 2003 October 2003 November 2003 December 2003
2002	January 2002 March 2002 April 2002 May 2002 June 2002 July 2002 September 2002 October 2002 November 2002 December 2002
2001	September 2001 October 2001 November 2001 December 2001

Recent articles from ABA Bank Marketing

How to get good coverage in newspapers, magazines.(Marketing News)
June 1, 2009... What is the number-one mistake that banks make when seeking news coverage? The answer, according to Marsha Friedman, the head of a public relations agency, EMS Inc., Clearwater, Fla., doesn't concern the quality of the press release, the timing of the story or the skill of the spokesperson...

Ball player featured on web site designed to encourage children's savings.(Marketing News)(Salem Five Cents Savings Bank)(Dustin Pedroia )(Brief article)
June 1, 2009... A Salem, Mass., savings bank has introduced a Web site designed to encourage children to save and to help them better understand financial concepts. The site features bank spokesperson Dustin Pedroia of the Boston Red Sox, who was voted the American League's most valuable player in 2008. ...

"Banking" scores low confidence, but consumers retain faith in their 'local' bank.(Marketing News)(Survey)(Brief article)
June 1, 2009... One of the casualties of the ongoing financial crisis is the amount of confidence Americans have in U.S. Banks. With only 5 percent expressing a "great deal" of confidence and 13 percent "quite a lot" of confidence, Americans" confidence in banking has now fallen to its lowest level since...

Digital signage also pops up in European bank lobbies.(Marketing News)(Caja de Ahorros del Mediterraneo)(Brief article)
June 1, 2009... U.S. banks are not the only ones introducing digital marketing systems in their lobbies. Caja Mediterraneo, a large savings bank with 500 branches in Spain, recently installed a three-channel digital signage network throughout its branch system. The bank uses the digital network to...

Credit card reward programs.
June 1, 2009... CREDIT CARD REWARD PROGRAMS: Membership in U.S. financial services rewards programs has increased 77 percent since 2007, according to Colloquy, which serves the loyalty-marketing industry. For the first time, U.S. credit card reward program members outnumber airline frequent fliers,...