Professional Remodeler articles from February 2008

Professional Remodeler archives from February 2008

Sales Training: The Best Move I Ever Made.
February 1, 2008... Allison P. Iantosca, Contributing Editor A little over six months ago my bare calves were sticking (it was late June in New England) to the thick plastic cover of the dentist chair. I remember wondering if plaque was reinventing itself in...

Marketing in a Down Cycle: Back to Basics.
February 1, 2008... Bob DuBree, Advisory Board Columnist As a new year begins, it's a time for planning, setting up annual goals and evaluating our performance from the previous year. Many of us have likely had marketing and sales on the mind for a few months...

How to Economy-Proof Your Business.
February 1, 2008... By Tommy Strong, PATH Partners A Good Look at the Inner-workings of Your Company can Keep You on Track These are trying times in the housing industry. The economy is pinching everyone - remodelers included. Sales are down, gas prices...

Out of the Office.
February 1, 2008... By Jonathan Sweet, Senior Editor Marrokal Shows that Growth can come with letting go After almost 30 years in business, most companies have settled in to one of two modes: a growth model with a president or CEO who is putting in 60 or...

10 Most Influential.
February 1, 2008... By Jonathan Sweet, Senior Editor The People Who have made the Remodeling Industry What it is Today As long as there have been homes, there's been remodeling. So when the staff of Professional Remodeler sat down to pick the 10 most...

Tailor Your Marketing to Your Needs.
February 1, 2008... Doug Dwyer, Contributing Editor As you know, marketing is a key component of any successful business. Although marketing is often overwhelming, it can be a logical and manageable process. When evaluating your marketing strategy, it's...

We are All Influential People.
February 1, 2008... Michael R. Morris, Editor in Chief I love history. Always have. Most of my favorite kinds of books tend to be about prehistoric times, ancient civilizations, early explorers and historical figures. That's probably why I was so drawn to...

The Lowdown on Low-E.
February 1, 2008... By Rebecca Bryant, Contributing Editor Window tune-up Low-emissivity coatings were a quantum leap in window technology. Thanks to this innovation, the average double-pane window is now twice as resistant to cold or heat as it was in...

Hidden Assets.
February 1, 2008... By Ann Matesi, Senior Contributing Editor The right materials, detailing and architectural scale create a seamless 2,000-square-foot addition Residential designer and remodeler Ridley Wills worked magic on this 1930s Georgian-style...

Product Preview.
February 1, 2008... Staff Axor/Hansgrohe Staff Renowned French designer Jean-Marie Massaud helped create Axor/Hansgrohe's tenth American bath collection. Named after the designer, the Massaud bathroom collection encompasses a wide range of fully...

Keeping up with Home Technology.
February 1, 2008... Jud Motsenbocker, Contributing Editor Outsourcing allows remodelers to manage homeowners' needs Home technology is no longer a future concept; we use it now. So how does a remodeling firm handle this technology: in-house techies or...

Peak Performance.
February 1, 2008... By Wendy A. Jordan, Senior Contributing Editor Remodeling this Mountain Resort Vacation Home Called for Preservation Smarts, Creative Problem Solving and A Knack for Working with Out-of-Town Clients Referrals are important for any...

Trade Secrets.
February 1, 2008... By Jonathan Sweet, Senior Editor Make a smooth exit Jonathan Sweet Selling a remodeling company can be a difficult undertaking. It can be tough to find an exit strategy that not only allows a remodeler freedom, but also makes it...