Professional Remodeler articles from August 2008

Professional Remodeler archives from August 2008

Marketing Dollars that Work for the Community.
August 1, 2008... By Bob DuBree, Advisory Board Columnist Grassroots marketing is a way organizations can get exposure for their company by being active in their community by giving of their time, treasure and resources. This involves the conscious effort of...

Brand Pickell.
August 1, 2008... By Jonathan Sweet, Senior Editor Grassroots Marketing Makes Orren Pickell Stand Out From the Crowd Orren Pickell is a remodeler. He's a custom builder. He's a businessman. But perhaps most importantly, he's a brand. Talk to...

Constructive Communication.
August 1, 2008... Doug Dwyer, Contributing Editor I first wrote about the importance of effective communication in my July 2005 column Building Team Communication. In that column, I said that to achieve excellence within our companies' cultures, leaders...

Choose Profit Over Volume.
August 1, 2008... Michael R. Morris, Editor in Chief Next year looks like it could be one of the most difficult our industry has endured in more than a quarter of a century. Nearly everyone we've talked to -- even the company owners who are not struggling...

Stormy Forecast.
August 1, 2008... By Jonathan Sweet, Senior Editor Outlook is Cloudy, but Prepared Remodelers can Weather the Storm While 2007 had its rough moments, 2008 seems to be the year that the housing downturn really hit remodeling. Fundamentally, the...

Passive Solar Design.
August 1, 2008... By Michael R. Morris, Editor in Chief Increase a home's energy efficiency by keeping the sun's heat in mind Passive solar design is one of the more unique and innovative ways you can boost the energy efficiency of your clients' homes....

Wild And Wonderful.
August 1, 2008... By Ann Matesi, Senior Contributing Editor A new custom layout coupled with exotic finishes turns a basement remodel into an exciting adventure Remodeler Patrick Condon of Finished Basement Co. knows how important a well-finished...

Products.
August 1, 2008... Staff Kallista Staff This one's for the kitchen aficionados. The fashionable one-pot filler, made by Kohler's Kallista brand, features a unique joint that allows the pot filler to retract almost flush to the wall or deck area...

Managing Expectations.
August 1, 2008... Tom Swartz, Contributing Editor Are your customers' visions in sync with what you deliver? Do yor customers always get what they want? Are they delighted with the finished project? Are they happy to recommend you? If they're not, this...

Weather Beater.
August 1, 2008... By Wendy A. Jordan, Senior Contributing Editor Time-honored Looks and State-of-the-Art Materials Come Together in a Deck that Withstands the Elements After putting up with a leaky deck for 10 years, Mick Roberts wanted the problem to...

Trade Secrets.
August 1, 2008... By Jonathan Sweet, Senior Editor Building a better site with SEO Jonathan Sweet When Blue Ribbon Residential Construction decided to improve it's Web site, the company knew it wanted to use a professional firm rather than tackle...

Why SWOT is Important for Your Business.
August 1, 2008... Paul Winans, Contributing Editor Giving everyone who works in and with your business a clear sense of what the enterprise is about is one of the over-arching purposes of preparing a business plan. That is why the business' vision, mission...