Target Marketing articles from September 2001

Target Marketing archives from September 2001

Back-to-School Lessons.(large retail stores lacking personal customer service)(Brief Article)(Editorial)
September 1, 2001... WHEN I WAS A KID, I LOVED GOING BACK-TO-SCHOOL shopping with my mother. We'd make a whole day of it. First stop: Klein's stationery store in downtown Westport, CT, to purchase composition notebooks and binders, pencils and pens, and maybe a new...

Nuts & bolts.(Direct Marketing Association reports on catalog sales)(Brief Article)(Statistical Data Included)
September 1, 2001... Multichannel Success Thirteen percent of all catalog sales were transacted on the Web last year, according to a report recently released by The Direct Marketing Association (The DMA). The finding represents a significant increase over...

Evaluating the P/L Impact of an Offer Change.(Brief Article)(Column)
September 1, 2001... Should you roll out with that new offer you just tested? This month, as the final segment of our Offer Strategy Series, we'll show you how a spreadsheet can help you decide. In essence, you'll compare a control offer Profit/Loss (P/L) financial...

Ask questions before you build.(marketing databases)(Brief Article)
September 1, 2001... How you build and ultimately use a marketing database determines its success or failure. Bernice Grossman, president of DMRS Group, a New York-based database marketing consulting firm, recommends you answer the following question before you...

Target Smarter.(Quick Data Services from iMarket Inc.)(Brief Article)
September 1, 2001... Quick Data Services is a new Web-based database service from iMarket, a business-to-business (b-to-b) sales and marketing data and analysis company. Business customers can enhance their in-house database files, get critical analysis on their...

Q+A.(Ask Jeeves Inc.)(Brief Article)
September 1, 2001... "Becoming part of the answer that users are seeking is a highly effective way to deliver a message," says Doug Hoffman, national advertising manager for Honda. AskJeeves.com, the No. 1 search engine and the 16th most-visited property on the...

Delivering Excitement.(Westvaco Corp.)(Brief Article)
September 1, 2001... Why not put some excitement into your next direct mail campaign? Westvaco's envelope division recently debuted a new outside coupon bangtail envelope, intended for use as an outer carrier envelope. The patented product features a perforated...

Jiffy Lube Employs Direct Mail Portal.(Jiffy Lube International Inc. uses USADATA direct marketing services)(Brief Article)
September 1, 2001... Have you ever received a grainy photocopy of a sales brochure that has been folded in thirds and stuffed in a hand-addressed outer envelope? Maybe the local sales representative has stapled a business card to the brochure. Are you then...

Picking the Right Marketing Automation Software.(Brief Article)(Column)
September 1, 2001... For the past few years, I have helped many organizations choose and implement marketing automation solutions. At the start of the process, each company, whether a large financial organization, a fast-paced Internet start-up, a click and mortar...

Lessons You Learn From Non-Profits May Boost Your Response Rates!(tips for direct marketing success)(Column)
September 1, 2001... LABOR DAY makes me think of the Muscular Dystrophy Telethon. As a child, I would watch solemn faced, call in my pledge and eagerly wait to hear my name on the local TV feed of the show. The operator taking the call would ask if I wanted my...

Knock-down ,drag-out CPM vs. CPA.(cost-per-thousand pricing vs. cost-per-action pricing)(Brief Article)(Column)
September 1, 2001... FOR SEVERAL YEARS, the market for online advertising has boomed, even as it struggles to find a stable pricing structure. Initially, banner and e-mail pricing resembled a WWF free-for-all with traffic juggernauts dictating terms to hungry...

Now Playing on Channel 5.(cataloging via the Internet)(Statistical Data Included)
September 1, 2001... IN THE PAST THREE YEARS, the Internet has gone from being the answer to cataloging--the way companies were going to cut costs and grow profits by eliminating paper catalogs--to being recognized as a sound marketing channel within an established...

COVER STORY.(Dell Computer Corp. marketing)
September 1, 2001... MICHAEL DELL AND I have something in common: We both started businesses in 1984. Dell figured out a brilliant business model that enabled him to custom build computers efficiently, inexpensively and with a minimum of inventory, and he invested...

Housefile Housekeeping.(marketing to foreign addresses)(Brief Article)(Column)(Statistical Data Included)
September 1, 2001... CLEAN YOUR INTERNATIONAL DATA FILES TO MAXIMIZE OPPORTUNITY ENSURING DATA quality in foreign address data is a complex process. International postal regulations and requirements differ greatly. Most countries have their own addressing...

NOW PAY ME!(combining billing and direct marketing)(Column)
September 1, 2001... THANKS FOR THE ORDER. MAXIMIZING CREDIT OFFER PERFORMANCE THROUGH BETTER BILLING THE ADVANTAGE of the credit offer in direct marketing stems from the way it increases gross response by fulfilling a cardinal direct response principle:...

How to Make a Successful Match in Europe.(direct marketing with a local partner)(Brief Article)
September 1, 2001... GLOBAL DIRECT MARKETING is complex. You need to understand numerous variables, including currency, language, legislation, lists and postal and addressing requirements. U.S. direct marketers can share the risks and rewards of global direct...

NeighborNet Opt-in E-mail CO-OP Program.(file available)(Brief Article)
September 1, 2001... NeighborNet is a unique co-op program designed to provide marketers with the opportunity to reach consumers with timely, relevant offers geographically targeted and personalized by town and Zip code. The file consists of 26 million opt-in...

New Trends in Lead Capture.(business-to-business leads)
September 1, 2001... B-TO-B MARKETING EXPERT RUSSELL KERN REVEALS HOW THE WEB AND E-MAIL ARE BEING USED TO DRAW IN THE RIGHT BUSINESS PROSPECTS DURING THE PAST FEW YEARS, the Internet has changed the way business-to-business (b-to-b) leads are captured and...

Attractive Antiquers.(demographic information)
September 1, 2001... Fervent Collectors Prove a Desirable Demographic THEY'RE EXTRAORDINARILY wealthy, highly educated, and have a penchant for purchasing high-priced items. Who are they? They're American antique collectors... and possibly a direct marketer's...

Where Have All the Responses Gone?(direct response on the Web)(Brief Article)
September 1, 2001... IT WASN'T VERY LONG AGO that traditional direct marketers were in a panic over the Internet. All of these upstart dot-coms were going to put everyone out of business! But then, our collective light bulbs went off and we realized this was...

Archaeology Odyssey.(magazine subscriber list)(Brief Article)
September 1, 2001... Ardiaeology Odyssey magazine covers the history of the ancient world, providing information on great civilizations such as Egypt, Greece, Mesopotamia, Rome and Persia. All articles are presented with full-color pictures, maps, timelines and...

Ethnic New Residents.(list available)(Brief Article)
September 1, 2001... This file consists of 1,500,000 people of varied ethnicities who recently moved into a new home or apartment. A proprietary algorithm is used to identify the ethnicity and the lists are selectable by ethnic group. The list is compiled from...

The San Francisco Music Box Company.(buyer list)(Brief Article)
September 1, 2001... The San Francisco Music Box Company supplies 125,509, 12-month buyers with one-of-a-kind gifts for every occasion. These active buyers choose from an extensive variety of carousel horses, music boxes, porcelain dolls, seasonal figurines and...

Heron Dance.(journal subscriber list)(Brief Article)
September 1, 2001... Heron Dance is a watercolor journal inspired by a deep love of wild nature. The journal contains poems, stories and essays by writers, established and unknown, on the sense of meaning and harmony they find in the wilderness. Published...

Psychologists.(lists available)(Brief Article)
September 1, 2001... Target 78,739 psychologists in hospitals, clinics, education or in private practices. These psychologists are selectable by specialty, including children and family, clinical, health, hypnosis, social issues, psychoanalysis, psychotherapy and...

Mobile Technology Professional Buyers.(list available)(Brief Article)
September 1, 2001... Reach a total universe of more than 2 million buyers of all types of business management, software, groupware and other connectivity products and services for mobile computing and telecommuting platforms. These are high-level business and...

Communications Technology International.(subscriber list)(Brief Article)
September 1, 2001... Reach 1,238 subscribers to Communications Technology International, the top supplier of information in the global cable industry including head-end transmission, fiber optics and switches. This publication reaches major decision-makers in the...

Financial Decision Makers.(list available)(Brief Article)
September 1, 2001... This list represents 33,000 top and middle management executives in large corporations. Selects include employee size, sales and job function, such as president, CEO, COO, secretary, treasurer and controller. Most of the individuals on this...

Performance Diver Catalog Bind-in Program.(Brief Article)(Statistical Data Included)
September 1, 2001... Have your inserts bound into 600,000 Performance Diver catalogs annually. This catalog is geared toward scuba diving enthusiasts who purchase apparel, gear and equipment for their favorite sport. These consumers demand high-tech products, and...

InQuest Magazine Ride-along.(polybag promotion offer)(Brief Article)(Statistical Data Included)
September 1, 2001... Your insert can be polybagged with 100,000 issues of InQuest magazine per month. This magazine is the ultimate guide to Magic and other collectible trading card games. A multitude of new games on the market has created a huge demand for InQuest...

Lighthouse Depot Catalog Blowin Program.(Brief Article)(Statistical Data Included)
September 1, 2001... Have your insert blown into 4 million Lighthouse Depot catalogs per year. This catalog provides a complete selection of lighthouse memorabilia, maritime gifts and collectibles, commemorative stamps, art prints, books and jewelry. Lighthouse...

Aspect Communications Corp.(releases white paper on customer relationship management)
September 1, 2001... Want to make the most of your company's CRM strategies? "Seven Powerful Strategies for Increased CRM Profitability," a white paper recently released by Aspect Communications Corp., explores ideas on finding customers, keeping them, and growing...

PostcardPower's site.(web site)(Brief Article)
September 1, 2001... You've decided to send a pre-show mailing to trade show attendees. What's the next step? Choosing the right postcards, of course. Check out tons of sample cards on PostcardPower's site or sign up online to receive a free sample pack of...

DMW Worldwide.(publishes glossary of industry terms)(Brief Article)
September 1, 2001... What, you ask, is a cheshire label? A fico score? A mergepurge? If you're new to the direct mail game, you may not be familiar with the industry's exclusive lingo. Luckily, DMW Worldwide has compiled a glossary with all the terms, acronyms and...

JF Direct Marketing.(announces free postal rate guide)(Brief Article)
September 1, 2001... The new postal rates are here, and so is a free, folded pocketsize postal rate guide, updated to reflect the new First Class, standard bulk and nonprofit mail rates that became effective July 1. The guide also breaks down costs associated with...

RightNow Technologies Inc.'s.(white paper on internet customer service)(Brief Article)
September 1, 2001... A comprehensive Internet strategy is a business imperative in today's highly competitive and global marketplace. Among business functions poised to benefit most from the Web's capabilities is customer service. RightNow Technologies Inc.'s...

The Results Are In and stuff to buy.(new book, 'Taking Care of Business' by Tom Siebel)(Brief Article)(Statistical Data Included)
September 1, 2001... How is IBM, one of the world's most complex business organizations, tying together its many operations to gain a unified view of its customers-and present a unified view to its customers? I-low is WorldCom transforming itself from a...

The Results Are In and stuff to buy.(Webcraft report on direct marketing in insurance and financial industries)(Brief Article)
September 1, 2001... One in tour adults would consider purchasing auto insurance directly from the mail--without involving an agent--reveals a recently released research report on direct mail usage in the financial and insurance industries conducted by Webcraft,...

E-Sales and Lead Aquisition.(internet software from NewChannel)(Brief Article)
September 1, 2001... NewChannel 3.0, the latest version of the e-sales and Lead acquisition solution from NewChannel, offers a service and an application that enables salespeople to analyze, qualify and interact with Web site visitors.

A truly global 'Net.(Brief Article)(Statistical Data Included)
September 1, 2001... The influence of the Internet on a company's total revenue is growing worldwide. According to a report issued by IDC, companies located throughout the world that currently have a Web site project that sales attributed to a Web presence will...

The 'New' Kid on the Block.(CS Worldwide Mail officially in business)(Brief Article)(Statistical Data Included)
September 1, 2001... The new joint venture international business mail company setup between TPG, Consignia (nee the British Post Office) and Singapore Post is officially in business after receiving regulatory approval from the European Commission and U.S....

Direct Mail is still the King.(worldwide share of advertising forecast to double by 2005)(Brief Article)(Statistical Data Included)
September 1, 2001... Direct mail 's share of the world's advertising market is growing, finds an Arthur D. Little study conducted on behalf of the Universal Postal Union. The study, which was recently published in "The World Guide to Direct Marketing," reports that...

B-to-C Markets Growing in Asia-Pacific.(business-to-consumer electronic commerce)(Brief Article)(Statistical Data Included)
September 1, 2001... The tides may have turned in the Asia-Pacific region--a hot market for U.S. direct marketers before the Thai baht plunged the region into economic recession in 1997. Fueled by the online activities of large consumer companies,...