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How Hanover got its data warehouse to do its work.(Nuts and Bolts)(Hanover Direct)
September 1, 1999
Data mining on the fly.(credit card marketer Partners First's multi-level data mining program)(Cover Story)
September 1, 1999
You can use the Internet to drive your direct mail.(Internet technology for direct marketing)(Cover Story)
September 1, 1999
Segmentation secrets!(Database)(profitable customer segmentation)
September 1, 1999
Web site 'don'ts.'.(Internet)(online advertising techniques)
September 1, 1999
Making DRTV work for you ... and how the Web has entered the mix.(Alternate Media)(direct response television)
September 1, 1999
Mobilizing a nation.(International)(the National Society for the Prevention of Cruelty to Children fund-raising campaign in the UK)
September 1, 1999
How to find out who's mailing what.(Advertising Supplement)(the Who's Mailing What! Archive)
September 1, 1999
Production productivity.(Catalog Marketing)(direct marketing catalog profitability)
September 1, 1999
Handling call center spikes.(Resource Directory: Telemarketing)(call center management)
September 1, 1999