Target Marketing articles from September 1996

Target Marketing archives from September 1996

Print media options. (alternate print media)(Cover Story)
September 1, 1996... How to get the best prices and where to go to find them A couple of years back, we called alternate media the industry's best-kept secret. In direct marketing's present state, we'd venture to say the secret's out. Stepped-up competition and the...

The message for the media. (alternate print media)(Cover Story)
September 1, 1996... HOW TO CREATE SHORT-COPY, OFFER-DRIVEN ADVERTISEMENTS THAT SELL! From the moment the cat wakes you up at first light testing its claws on the dust ruffle of the bed until the epic lunacy of Leno and Letterman late at night, we are bombarded...

New tools for catalog prospecting. (include tips for making alternative media work)
September 1, 1996... SAY YOUR LIST UNIVERSE IS DRYING UP? CONSIDER A CASE FOR USING A VARIETY OF ALTERNATE MEDIA TO BUILD YOUR CUSTOMER FILE Consolidation of catalogs has resulted in a number of lists being withdrawn from the market, and, in general, list universes...

List smarts. (list of services for marketing campaign)(Directory)
September 1, 1996... All you need to know to acquire, enhance, model, clean and mail lists Few experienced direct marketers would dispute the wisdom of the late Dick Benson's statement that "Lists are the single most important ingredient to the success of a direct...

Outbound in Europe. (outbound telemarketing)
September 1, 1996... EUROPEANS WELCOME U.S. CALL CENTERS WITH OPEN ARMS Picture this scenario: It is 6 p.m. and your family has just sat down to dinner. The telephone rings. You answer the call only to discover it is a telemarketer. Sound familiar? Not if you live...

The direct mail blues. (financial mailings)
September 1, 1996... FIVE PROBLEMS WITH FINANCIAL MAILINGS AND HOW TO FIX 'EM When direct mail response rates fall, this is a clear signal that it is time to review the fundamentals of your direct marketing program. Due to the pressure and rush to produce...

New lists from mIn. (Marketing Information Network)
September 1, 1996... One of the most remarkable information sources to come along in recent years is the Marketing Information Network (mIn), a service to list brokers that keeps track of virtually all published American and Canadian lists, card decks and alternate...