Target Marketing articles from October 2001

Target Marketing archives from October 2001

Media's Role Now: Service.
October 1, 2001... ALICIA ORR, EDITOR IN CHIEF YEARS FROM NOW, each of us will remember where we were on the morning of Sept. 11, 2001. It was a day filled with horror and devastation, grief and sorrow. The first thing many of us did was turn to the media...

E - MAIL PUBLISHING.(Brief Article)
October 1, 2001... Why is e-mail better than a Web site for distributing information? Flow can you successfully market your mailing list? Flow do you set up an HTML newsletter? If your company has ever asked these questions, get the answers in Lyris' Guide to...

E - COMMERCE.(retail industry)(Brief Article)
October 1, 2001... Retail's Internet Age heavily relies on both speed and convenience. Companies doing business online today need to know all they can about fast, secure and reliable payment processing in this, the age of e-commerce. To help you translate the...

E - MAIL MARKETING.(Brief Article)
October 1, 2001... Any company embarking on an e-mail campaign should know the importance of its e-mail subject line-studies show recipients decide in a mere three seconds to either open or delete an e-mail message. Find out how to make your subject line stand...

CRM.(Brief Article)
October 1, 2001... Creating and maintaining customer relationships can be very much like those in your personal life: the more you've had, the more you know what to look for-and what to look out for. For advice on how to build lasting (and profitable!)...

And stuff to buy.(Brief Article)
October 1, 2001... Despite vast sums spent on ambitious loyalty programs, one-to one marketing initiatives and relationship management schemes, customer loyalty remains as allusive as ever for most companies Struggling with this loyalty conundrum, many firms have...

Postal Forecast.(Brief Article)
October 1, 2001... The better able you are to forecast the in-home delivery date of your mail campaign, the better able you are, for example, to anticipate call center volume. Based on entering your mail campaign at a Destination Bulk Mail Center (DBMC), a...

Correction.(Brief Article)
October 1, 2001... In our September 2001 issue, we reported that the ancillary postal endorsements "Address Service Requested," "Forwarding Service Requested," "Return Service Requested," and "Change Service Requested" were invalid. These endorsements are, in...

DRIVING HISPANIC RESPONSE.(Brief Article)
October 1, 2001... Eighty-four percent of Hispanic Internet users would be more likely to do their automotive shopping and research online if they could do so in Spanish, finds a study conducted by Roslow Research Group for the automobile Web site Autobytel.com....

List and Media Research Checklist.
October 1, 2001... When building your mailing list plan or media targeting plans, meticulous research almost always pays off. Try using these tips to prioritize which new lists, space ad placements or banner ad locations should be tested in your next campaign....

How Lycos Gamesville Reduced Churn Through E-mail 'Dialog'.
October 1, 2001... Advertising revenue is paramount. And as advertising budgets and spending continue to shrink, the ability to continually demonstrate value to advertisers becomes increasingly important. For free online sites, this translates into the ability to...

Cool Service.(Brief Article)
October 1, 2001... It's important to test your e-mail marketing offers before embarking on a widespread campaign, according to GetRelevant's CEO Mitchel Harad who spoke at Direct Marketing Days in New York City last May. "Test your offer with your online...

Project Management in a Not-So-Perfect World.(managing a direct mail campaign)
October 1, 2001... In the best of circumstances, managing a direct mail campaign is a daunting task. You need to work with your agency to coordinate the capabilities of a printer, die-cutter and fulfillment house while working within all of their limitations and...

Search Out Duplicate Leads.(Brief Article)
October 1, 2001... Redundant records in its prospect database were making it difficult for iMarket Inc., a provider of business-to-business sales and marketing tools for small-and mid-sized companies, to manage its campaigns. Leads came into its system through...

10 Ways to Galvanize your Customer Relationships.
October 1, 2001... Today's consumers are savvy and independent. They seek reliable and speedy customer service, but don't want to be bombarded with superfluous information, or overloaded with unnecessary content. By adopting GRM technologies and practices, the...

'Net Stat.(Canadians surfing the Internet)(Brief Article)(Statistical Data Included)
October 1, 2001... More than 14 million Canadians surfed the Internet from their homes in June 2001-an increase of 18 percent over June 2000. Source: Media Metrix Canada.

Move Over, Dot-Com.(Brief Article)
October 1, 2001... Dot-coms may soon have a new rival. To bolster e-commerce within Europe, the European Union plans to adopt ".eu" as its own domain name. The new domain would compete with the dot-com domain, which is dominated by U.S. companies. Viewed as...

Case Study: Outsourcing High-Tech Customer Care.(Brief Article)
October 1, 2001... A benefit of outsourcing a customer service operation is that you gain the knowledge and experience of the service bureau's expertise. You also limit your investment and any costs associated with maintaining equipment and staff. Prestige...

Pinocchio was Here.(Column)
October 1, 2001... "O WHAT A TANGLED WEB WE WEAVE WHEN FIRST WE PRACTICE TO DECEIVE!" J. R. POPE (1990-1991) I AM ONE really lucky person. I just can't believe my good fortune. Within the span of a few days, the envelopes I opened declared, "You have been...

STANDARDS FOR EXCELLENCE.(making a great catalog)
October 1, 2001... 25 questions to consider if you want to run with the big dogs WHAT MAKES a great catalog? The obvious answer is one that sells a good deal of products or services! When most people are asked this question many of the same titles...

Mixing It Up.(Brief Article)
October 1, 2001... Using Integrated Media to Acquire New Customers ONLINE, OFFLINE, AT HOME, at work--smart marketers reach their audiences where buying decisions are made. Today's audiences are constantly on the move. They demand more and have greater...

AOL and the Genius of Jan Brandt.
October 1, 2001... In 1993, Internet access was essentially a three-horse race. The text-heavy CompuServe was owned by the tax accounting people H&R Block and had about a million members. So did the cartoon-oriented Prodigy, a joint venture among CBS, Sears and...

Adding DRTV to the Mix.
October 1, 2001... THINKING OUTSIDE THE MAILBOX TO BOOST DIRECT MAIL AND CATALOG RESPONSE RATES WITH POSTAL RATES continuing to increase faster than the rate of inflation, it's a great time to consider complementing your direct mail program with direct...

Data Quality Pays.
October 1, 2001... BUILD YOUR CUSTOMER INTELLIGENCE ON A SOUND FOUNDATION WITHOUT QUALITY data, companies risk acting on misinformation and suffering financial consequences. Price water house Coopers' Global Data Management Survey 2001 found three-fourths of...

BELOW THE RADAR -- AND WORKING.
October 1, 2001... MAILERS ARE HAVING SUCCESS WITH PACKAGE INSERTS, CO-OPS, BLOW-INS AND STATEMENT STUFFERS-THEY'D JUST RATHER NOT TALK ABOUT IT THE TITLE for this piece came from a conversation I had with Leon Henry during the Annual Catalog Conference in...

Opt In: SPAM OUT.
October 1, 2001... USEFUL TIPS ABOUT PERMISSION-BASED E-MAIL OUR INBOXES GET filled with unsolicited commercial e-mails that we delete without reading. So how can marketers use e-mail to build solid customer relationships while avoiding the stigma attached to...

Clicks That Count.
October 1, 2001... THE ONLY 4 THINGS THAT MAKE A DIFFERENCE ONLINE I JUST GOT off the phone with a soon-to-be-ex-client. Soon meaning, soon-as-I-can-write-them-a-Dear-John-letter-soon. Every Monday, Peter (name changed to protect the guilty) calls or...

BEAT THE CLOCK.
October 1, 2001... GET YOUR MAILING NOTICED IN THREE SECONDS WHAT IS YOUR competition in the mailbox? Personal letters? Bills? Other direct mail advertising? Whatever the answer, you need to make your mailing stand out from the rest--leveraging your chances...

Direct Mail Trends of 2001.
October 1, 2001... A ROUND-UP OF WHAT'S WORKING IN THE MAIL RIGHT NOW THIS YEAR HAS been no bed of roses for many direct marketers. A stagnant economy paired with increases in postage and other fixed operations costs have dealt marketers a double whammy in...

E-Day is Coming.
October 1, 2001... Dispelling the myths about the Euro DESPITE A GENEROUS three-year transitional phase since the introduction of the Euro (EUR) on Jan. 1, 1999, many U.S. companies are in the dark about the effects the Euro changeover will have on the way...

THE FEAR FACTOR.
October 1, 2001... TRANSLATING AN EMOTIONAL CONFLICT CREATES A NEW CONTROL FOR A GERMAN PUBLISHER ONE OF THE most successful direct mail packages I've worked on looks like someone doodled on the outer envelope, set a coffee cup on it, and left a ring-shaped...

How to Justify CRM Initiatives in a Changing Market.
October 1, 2001... A NUMBER OF CHANGES have occurred in the marketplace over the past year that have put tremendous strain on an organization's capital investments. Employee layoffs, mergers and stock market drops all affect the amount of money consumers have to...

GETTING SCHOOLED ON CRM.
October 1, 2001... You've installed your customer relationship management (CRM) software, but do your employees really know how to use it to its full potential? NuEdge Systems has created a multichannel training program, NuEdge University, designed to help...

CHOOSE THE CORRECT APPLICATION FOR SUCCESS.
October 1, 2001... CHOOSE THE CORRECT APPLICATION FOR SUCCESS The software market is flooded with vendors selling products they term "CRM solutions." Many of these products, however, are more accurately components of CRM--sales force automation, e-mail...

Value Comes First.
October 1, 2001... Tactics to Ensure Investments in Customer Relationship Management Produce Results THE VALUE OF customer relationship management (CRM) is unchallenged, but the method for capturing the value remains elusive. Any opportunity to grow or...

Companies still are Spending.
October 1, 2001... Seventy-four percent of technology businesses will spend more money on customer relationship management infrastructure this year than they did in 2000, despite the current economic downturn affecting the technology industry. Recent Jupiter...

SURVEY SAYS.
October 1, 2001... Did you know that 55.7 percent of U.S.-based companies have not seen a measurable return on investment from implementing CRM, and 23.5 percent have not achieved any cost savings from doing so in the past year? Last month, crmindustry.com...

10 Tips for Finding an Agency.
October 1, 2001... THE BY-PRODUCT of a sagging economy, managers are being asked to produce results with significantly fewer resources than before. Even with budget cuts and leaner staffs, management expects top performance. At the same time, perhaps your agency...

Accepted Senior Homeowners.
October 1, 2001... Reach 7,240,000 Americans over the age of 50 who earn above-average incomes. Of those listed, 80 percent own their homes. The list is selectable by age, income and telephone number. In addition, information about their homes, the number of...

This Old House Online.
October 1, 2001... Reach 54,566 This Old House magazine subscribers who have ordered the print publication online. These postal addresses were obtained via the publication's Web site where the consumer placed the magazine order. Each issue of This Old House...

Outdoor Vacation Lovers.
October 1, 2001... Target 6,990,000 outdoor vacationers. These consumers take outdoor vacations that include activities such as fishing, golfing and skiing. This list would work best for vacation travel packages that include very active sport vacations and...

Automobile Magazine.
October 1, 2001... Reach 457,600 affluent males who subscribe to Automobile Magazine. With an average income of $93,500, these gentlemen are excellent candidates for fashion mailers, sporting products, health offers, electronic products, books, magazines and...

Happy Birthday America!
October 1, 2001... Target anyone at any age using the Happy Birthday America list. This offering pinpoints individuals by their exact date of birth. The list can be purchased in age range segments or as a universal list of 36,865,994 that includes all ages. ...

Pure Flow Products.
October 1, 2001... Reach 103,411 buyers of a variety of home, health and children's essential products. These Canadian consumers purchased items that include home security alarms, water purification systems, smoke detectors, vacuum cleaners, children's motion...

Sierra Club Members.
October 1, 2001... For fund-raising efforts, target 413,350 members of one of the oldest environmental organizations, the Sierra Club. Members pay a $35 membership fee and are concerned with exploring, preserving and enjoying the nation's forests and wildlife....

Upscale Auto Racing Fans.
October 1, 2001... Looking to mail to wealthy racing fans? The Speedgear catalog offers a list of 116,838 consumers who are not your average auto racing fans. This 73 percent male list base is composed of affluent race fans who purchase merchandise from...

Alternative Press Magazine.(Brief Article)
October 1, 2001... Reach 12,770 young adults who actively seek out new trends, ideas and products from Alternative Press magazine. The publication delivers news on popular entertainment, trends in the music industry, fashion, films, technology and books. This...

One WorldLive Enhanced Masterfile.
October 1, 2001... The OneWorldLive Masterfile delivers 500,000 consumers who have responded to infomercials from OneWorldLive. Buyers have purchased a variety of health, diet and beauty aids, as well as motivational tapes and self-improvement guides. The average...

Calling All Ad Execs.(Brief Article)
October 1, 2001... Reach 35,132 advertising executives at 6,033 ad agencies. As these executives represent both the creative and business side of advertising, they are prospects for advertising-related seminars, publications, materials and surveys. They are...

Teacher Masterfile.(Brief Article)
October 1, 2001... Mail to 1,751,897 educators using the Teacher Masterfile list. These teachers are a good market for preschool, elementary and secondary educational products. Selects include age, gender, ethnicity, income, title, years at residence and presence...

Information Technology Executives.(Brief Article)
October 1, 2001... Target 16,014 IT executives using the Arte Group Inc.'s list. This file is gathered from clients, Internet registrants, seminar attendees and Web-based chat participants and is telephone verified to ensure accuracy. The Arte Group is a...

Support Plus Mature Women.(Brief Article)
October 1, 2001... Your inserts can be included in the Support Plus Products for Better Living outgoing packages. These packages are sent to mature women who have purchased support hosiery, comfortable shoes in hard-to-fit sizes, footcare items, foundation...

SmartPortfolio.com Opt-in E-mail List.(Brief Article)
October 1, 2001... Reach more than 235,000 wealthy, active investors who receive topical reports on the financial markets. These are Internet-savvy, educated, online shoppers who use the Web to make investment decisions. Some of the statistics include: 88 percent...

American Student List.(Brief Article)
October 1, 2001... Reach approximately million teens, college students and young adults between the ages of 16 and 25, who have opted-in to receive information on products and services via e-mail. Comprised of individuals who have completed an online profile,...

Opt-in Consumer Masterfile.(Brief Article)
October 1, 2001... Send an offer to 14,396,849 e-mail addresses of consumers who have opted to receive promotions and advertisements from third parties via their home e-mail addresses. The consumers on this list have a median age of 38 and an average income of...

Chefs and Restaurateurs.(Brief Article)
October 1, 2001... An Appetizing target for Marketers WHETHER YOU'RE IN the mood for Japanese, Cajun, French or Thai, chances are you'll find the desired fare at a nearby restaurant While restaurants open and dose, change owners, and fire and hire staff...

What's Your Answer?
October 1, 2001... Achieving Marketing Success During Tough Times "Difficult, but not impossible." THAT'S THE ANSWER Michael Corleone is looking for, and finally gets, in "The Godfather Part II," when he asks his associates about having one of his...

Famous last words.(Brief Article)
October 1, 2001... 9-11 and Privacy Could not a Pearl Harbor-like national emergency cause the federal government to subpoena or impound the major public and private databases including those of Abacus, Acxiom, Experian and the Census Bureau? At that point...