Target Marketing articles from October 2000

Target Marketing archives from October 2000

Pure Poetry that Sells.(Brief Article)(Statistical Data Included)
October 1, 2000... READING A BILL JAYME LETTER always puts a smile on my face--they're that good. Whether for a new launch like Worth magazine or in a long-time control for Elle, Jayme's copy never fails to capture a sense of what the magazine is all about, its...

SELF PROMOTION.(Brief Article)
October 1, 2000... You may be a representation of your company, but first and foremost you're representing yourself. The stakes are high, especially for creativity producers and the self-employed. If they didn't offer "salesmanship of the self" at your college,...

DIRECT MARKETING.(Brief Article)
October 1, 2000... Sneak a peek at Jim Gribble's not-so-confidential confidential report, "Million Dollar Strategies for the Savvy Direct Marketer," available online at Dmsource.com. Bringing 18 years of experience to the table, Gribble advises on determining...

And stuff to buy.(Brief Article)
October 1, 2000... Are innovative new products a good way for you to grow or revitalize your business? Risk is at the heart of any new product or service, and yet all too often executives get paid to turn a profit, not to take risks. Thomas D. Kuczmarski, in...

CONTACT MANAGERS.
October 1, 2000... In this business nothing is worse than losing someone's name and phone number. You may have looked into getting a contact manager and found them just too pricey and full of unnecessary features. Do you really need to remember which sales rep...

FUND RAISING.
October 1, 2000... Still think that product-based mailings are too expensive to be viable? The facts may surprise you. Sort out truth from fiction with "Debunking the Myths About Product-Based Fund-Raising," a free executive report supplied by Vantage Direct...

SOFTWARE.(Brief Article)
October 1, 2000... When you find bulk mailings getting to be a bit too much to handle, you're going to have to find a way to stream-line operations. Mailer's Software will help take the bulk out of bulk mail with Mailer's+4. The Windows-based program processes...

GRAPHIC ARTS.
October 1, 2000... Weeding through the digital jungle of workflow solutions can be tricky. With an ever-growing variety of file formats, color management techniques, proofing programs, file transfers and flightchecks, it can be hard just making it to production....

E - SERVICE.(Brief Article)
October 1, 2000... Online customer service is bound to be the next big thing in CRM. According to the April 2000 "eMarketer eCommerce: B2C Report," the biggest reason customers gave for returning to shop at a Web site was customer service, at 63 percent (oddly,...

ONLINE POLLS.(Brief Article)
October 1, 2000... An online poll featured on your Web site can improve traffic and give you an idea as to how your customers think. Best of all, it's free. VantageNet Web Services offers customizable Web polls. Your customers can answer a question and see the...

A Little Help From Your Friends.(Government Activity)(Brief Article)
October 1, 2000... Have you heard about the new Friend-to-Friend postcard mailings? Currently in test, the program aims to help direct marketers mail more effectively using the "viral marketing" schema. Once a mailer deposits funds in the First-Class mail...

We All Scream for Affiliate Marketing.
October 1, 2000... In order to reach one of its biggest target audiences, Ben & Jerry's Homemade Inc. teamed with Varsity Group Inc., a college marketing company. In order to bring the ice cream to tens of thousands of students across the country, Varsity...

Consumer Credit Info Now Available.(Brief Article)
October 1, 2000... Consumer credit report information is now available to direct marketers. MoneyForMail, a permission-based Internet marketing firm, is the first to provide this information, in partnership with Trans Union Corp., a major national credit...

Everything's Political.(Brief Article)
October 1, 2000... Philadelphia and Los Angeles residents were inundated with lots of visitors this summer during the Republican and Democratic conventions. Always after a new angle, direct marketers hopped on the campaign trail. In a special offer that...

Save by Buying Remnant Space.(Brief Article)
October 1, 2000... When a newspaper has a space it can't fill with an advertisement, it usually fills the space with a newspaper promotion. The newspaper would prefer to sell the space, but often cannot due to the time constraint involved. When it can fill it...

NCDM Summer 2000.
October 1, 2000... Information: The New Business Currency Consulting editor Denny Hatch reports on the NCDM (National center for Database Marketing) Summer 2000 (Conference, which was held July 31 to Aug. 2 in Las Vegas: Here are a few nuggets of wisdom...

Judy's Production Cehcklists.(Brief Article)
October 1, 2000... Insert Cards * Have you checked the publication's requirements? Request a media kit and talk with the publication's production manager before beginning design work. * If the insert is also a mailing vehicle, does it meet all postal...

PRIVACY ALERT.(Brief Article)
October 1, 2000... How Does Your E-mail Rate? E-commerce services provider Impower introduced a system to rate the opt-in level of customers on a given e-mail list (1 is most, 9 is least privacy-sensitive). The "Escore" categories help ensure you're sending...

More Than Just a Buzzword, CRM Is Your Bottom Line.
October 1, 2000... When doing business in the New Economy, getting reliable customer feedback is more important than ever. That's according to Jody Dodson, president of cPulse, an online customer service consultancy. How can you best find out where your...

Databasing Made Easy AND SOON, MOBILE.(Brief Article)
October 1, 2000... What do you do when your company is too small to have its own CRM team, but does too much business to ignore this important step? Take your database online. Splashnet.com, a Fairfield, NJ-based CRM solutions company, allows you to do just...

International Mailing Survey Results.
October 1, 2000... The best way to gauge the pulse of international direct marketing is to ask the mailers themselves. Last month we compared the trend of total publication sales outside the United States and the domestic total publication sales for the years...

Parlez-Vous Francais?(Brief Article)(Statistical Data Included)
October 1, 2000... When it comes to going global, most U.S. direct marketers dip their toes in the United Kingdom before going ankle deep in Germany. France is largely ignored. The average French household receives 180 mailings per year. Few, if any, of these...

Does the First Amendment Protect Commercial Speech?(Government Activity)(Brief Article)
October 1, 2000... The First Amendment protects freedom of speech. Nevertheless, over the years the federal courts have distinguished the concept of commercial speech from other types of speech. Non-misleading commercial speech regarding lawful activity is a form...

Developing Breakthrough Direct Mail.
October 1, 2000... Things I Learned While Judging The 2000 DMA International ECHO Awards JUST IMAGINE. You open up your mailbox and find a silver sack envelope--the kind that newspapers sometimes come in. You open it up and there's a newspaper--at least it...

Identity Crisis at the USPS.(Government Activity)(Brief Article)
October 1, 2000... Is the Postal Service a private enterprise--or a government agency? THROUGHOUT THE PAST six years of discussions on the need for postal legislative reform, one topic has been considered taboo. I'm referring, of course, to the matter of...

JAYME-RATALAHTI CREATIVE TEAM OF THE CENTURY.
October 1, 2000... HOW A COPYWRITER AND A DESIGNER CHANGED DIRECT MAIL FOREVER IF ANY ORGANIZATION has put a stamp on modern direct mail, it's not the U.S.Postal Service, but rather the recently retired, two-man creative team of Pittsburgh-born freelance...

The Ties that Bind.(Internet/Web/Online Service Information)
October 1, 2000... SIX TIPS ON FINDING A WEB-BASED MARKETING MANAGEMENT PLATFORM ONE OF THE KEY challenges faced by all marketers is to tie specific campaigns or programs to a larger set of objectives--be they marketing or corporate objectives--and ascertain...

Loyalty Marketing.
October 1, 2000... ONLINE CUSTOMERS ABANDON COMPANY LOYALTY FASTER THAN YOU CAN SAY "CLICK." HERE'S HOW TO KEEP THEM ON BOARD LET'S FACE IT. E-mail is rapidly heading the way of the banner. People are getting too much of it and it's showing. More and more...

How to Measure CRM Success.
October 1, 2000... STRATEGIES FOR TRACKING AND MEASURING RESULTS--BOTH ON THE ACQUISITION AND RETENTION SIDES OF THE EQUATION CUSTOMER RELATIONSHIP management (CRM) is being adopted in many large industries. An IDC study of 300 large companies in Europe and...

14 No-Fail Steps to Building a Database.
October 1, 2000... FIND OUT WHY THE MOST SUCCESSFUL, PROFITABLE MARKETING DATABASES ARE PART OF A BUSINESS MODELING PROCESS PEOPLE HAVE BET THEIR careers on their ability to build and manage a successful marketing database. Unfortunately, many of those bets...

DRTV's New Wave.
October 1, 2000... ARE YOU READY TO DIVE IN? FOLLOWING THE introduction of the telephone, Western Union reportedly issued an internal memo saying, "The device is inherently of no value to us." In 1943, IBM chief Thomas J. Watson was said to have...

The Global End Game.(Government Activity)
October 1, 2000... BASE YOUR DELIVERY METHOD ON YOUR MARKETING STRATEGY MAPPING OUT YOUR mailing plan for an international direct mail campaign is often like completing a jigsaw puzzle. You need to contemplate all the pieces to make it fit. Unlike...

Don't Let New Telemarketing Laws Confuse Your Customers.(Government Activity)(Brief Article)
October 1, 2000... The telemarketing industry is changing. Several states have proposed or passed laws requiring telemarketers to buy and use statewide do-not-call lists. But if you already have a business relationship with a particular consumer, you're...

Toll-Free Numbers on the Rise.(Brief Article)
October 1, 2000... Study shows vanity numbers pull the greatest response Vanity numbers have been shown to dramatically increase advertising response rates, according to a January 1999 study by Michael J. Motto Advertising in New Providence, NJ. Radio...

Keep Branding Consistent.(Brief Article)
October 1, 2000... 1-800 Domain Names Bridge the Divide Between E-commerce and Telemarketing Efforts Response Marketing Group, a toll-free number provider, and Network Solutions Inc. (NSI), a leading provider of Internet registration services, are providing...

Match Game.
October 1, 2000... A STEP-BY-STEP GUIDE TO BUYING THE BEST TELEPHONE DATA TO MAKE YOUR telemarketing campaigns successful and profitable, you need the best phone data and service available. Selecting a data provider that best meets your needs is critical. Use...

Beyond the Telephone.(Brief Article)
October 1, 2000... INTERACTIVE COMMERCE COMBINES THE BEST OF E-COMMERCE AND TELEMARKETING YOU MAY HAVE some pretty aggressive growth goals for your company. Unfortunately, these days some of the most commonly considered ways to boost revenues are unlikely to...

How to Select the Right Freelance Copywriter.
October 1, 2000... WORK TOGETHER AS A TEAM AND YOU'LL GET THE MOST FOR YOUR MONEY BEFORE I START giving advice about selecting and using professional freelance direct response copywriters, it might be helpful for you to know that I haven't always been a...

Christianity Today Masterfile.(mailing list)(Brief Article)
October 1, 2000... Target 101,800 avid readers who subscribe to one or more of the Christianity Today Inc. publications. These magazines include Today's Christian Woman, Leadership, Marriage Partnership, Books and Culture, Campus Life and more. This list reaches...

Nautical Catalog Buyers.(mailing list)(Brief Article)
October 1, 2000... Nautical catalog customers live, eat and sleep sailing. With individuals spending as much as $129 on sailing software, and $99 on nautical prints, this 5,300-name list is a prime target for all things briny. It also deserves consideration...

Internet Savvy Students.(mailing list)(Brief Article)
October 1, 2000... Cracking the college bubble is easy with the right lists. Target 37,000 students from 2,300 campuses nationally who have gone online to subscribe to magazines through American Collegiate Marketing. The base list price is $105/M.

Impeach Clinton Donors.(mailing list)(Brief Article)
October 1, 2000... The 83,668 donors on this direct mail list have strong political opinions. These committed conservatives oppose the Clinton agenda and voice their outrage at the Clinton scandals with an average donation of more than $20. Base list...

Wind & Weather Catalog Shoppers.(mailing list)(Brief Article)
October 1, 2000... Reach 44,424 people who have bought from the Wind & Weather catalog within the past 12 months. They are affluent homeowners with an interest in weather and gardening gadgets. The base list price for 12-month buyers is $100/M. Add $10/M for...

Homemaker Recipe Booklet Buyers.(mailing list)(Brief Article)
October 1, 2000... These 80,000 homemakers, always looking for new ways to bring excitement to their meals, pony up $2 for recipe booklets. The list should work well for magazines, hook offers, catalogs and food offers. Quarterly hotline names are available...

A&E Home Video Buyers.(mailing list)(Brief Article)
October 1, 2000... Tap into the 168,709 people who couldn't get enough of A&E programming. With selects based on genre, you can pull out the anglophiles or target the Biography addicts. The base list price for 12-month buyers is $90/M. For fund-raisers and...

Do-It-Yourselfers.(mailing list)(Brief Article)
October 1, 2000... Attract a more hands-on customer by targeting this list of 106,000 home remodeling and repair nuts. The "U Can Fix It" list contains the names of mostly males who buy a number of books and videos that give them the "how-to" in fixing up their...

Retail Credit Card Holders.(mailing list)(Brief Article)
October 1, 2000... This list of 499,000 enthusiastic shoppers comprises a group that holds multiple retail credit cards. They shop frequently and range in age from 18 to 54. The base list price for non-fund-raiser mailers is $75/M.

Worth Female Circulation.(mailing list)(Brief Article)
October 1, 2000... Test out the 194,060 professional females who subscribe to Worth magazine. Selects such as catalog purchase behavior and RFM are available thanks to CircBase/Z-24. The base list price is $125/M.

Los Angeles Business Journal Subscribers.(mailing list)(Brief Article)
October 1, 2000... Reach 20,901 trend watchers who subscribe to the Los Angeles Business Journal a weekly publication designed to keep them ahead of the curve. Many of these business executives are in charge of purchasing goods and services for their...

American Dental Association Masterfile.(mailing list)(Brief Article)
October 1, 2000... Don't forget to floss when you target the more than 200,000 dentists in this file, the official master list of the American Dental Association (ADA), including all active and retired dentists, members, non-members and students who have chosen...

Health Professionals.(mailing list)(Brief Article)
October 1, 2000... Target 158,25g professionals ranging from primary care physicians to MFCCs (marriage, family and child counselors). This group is serious about the advancement of its profession. They purchase educational and informational products through CME...

Fortune 2000.(mailing list)(Brief Article)
October 1, 2000... A vast improvement of the Fortune 1,000 file, this top 2,000 list includes the next-largest companies by revenue. Reach up to 89,069 individuals in your business-to-business mailing with selects by title, company rank and type of business. ...

Dot-com Businesses.(Brief Article)
October 1, 2000... This file contains more than 1.4 million small and medium-size businesses, all of which offer their services and products over the Internet. Selects, such as staff size and sales volume, are available. The base list price is $225/M for address...

Executives in Engineering.(mailing list)(Brief Article)
October 1, 2000... This database offers 15,056 domestic and international opt-in addresses of top-level executives in a number of engineering industries. The base list price is $350/M.

E-sweep Entrants.(Brief Article)
October 1, 2000... Target 100,000 sweepstakes entrants at Computerdrawing.com. All have opted to receive more information. Postal addresses and phone numbers are also available. The base list price is $200/M.

Internet Lovers.(Brief Article)
October 1, 2000... Reach men and women who have joined the Internet dating service ChatDate.com. These are opt-in users who look to the Internet for fun, companionship and love. These people from all over the world have filled out their interests and signed...

Cell Phone/Pager Subscribers.(Brief Article)
October 1, 2000... More than 700,000 pager users and 1 million cell phone users have responded to receive e-mail promotions pertaining to their gadgets. This is a 100-percent double opt-in list comprised by the following sites: World-sweeps.com,...

Hamakor Judaica Insert Program.
October 1, 2000... Send your flier, postcard, double postcard or brochure along with the 60,000 outgoing orders for Hamakor Judaica, the largest mail order seller of Judaica in North America. The majority of shipments go out in the late fall and early spring....

U.S. Health Clubs Package Insert Program.(Brief Article)
October 1, 2000... Place your inserts in a monthly combination package directed at 25,000 health-conscious middle-aged men and women. These customers regularly purchase vitamins and food supplements via direct response. Base list price is $65/M.

Women Investors.(Brief Article)
October 1, 2000... To reach this elusive audience, you might have to go online PROFESSIONAL WOMEN with Web savvy and an interest in personal investment. Should be a rich marketing source, right? Well, yes. But you'll have to find them first. One look at...

WHAT DO YOUR CUSTOMERS EXPECT?(customer service)(Brief Article)
October 1, 2000... There is no greater challenge for a business today than determining how to meet a customer's expectations. How can you know what perceptions your customer has of your company's products and services? What are the expectations regarding...

New lists from mIn.(Brief Article)
October 1, 2000... MARKETING INFORMATION NETWORK (mIn) is a service to list brokers that keeps track of virtually all published American and Canadian lists, card decks and alternate media opportunities. mIn's computers house information and data cards on about...

Affluent Lifestyle Masterfile.(Brief Article)
October 1, 2000... With updated counts of more than 4.25 million wealthy Americans, this list offers a variety of lifestyle selects. Separate conservative from liberal donors. Target yacht owners, pilots, mail order buyers or hard-core investors. The base list...

Martha By Mail, By Product.(Brief Article)
October 1, 2000... Now, the 375,000 upscale Martha by Mail product buyers can be identified by the type of products purchased within the past 12 months. Product selections include apparel, Christmas, gardening, kitchen and wedding item buyers. The base list price...

Hillsdale Back Pain Sufferers.(Brief Article)
October 1, 2000... This group of 177,176 is 100 percent direct mail sold. Ranging in age, they all have responded to a questionnaire indicating that they suffer from back pain. The base list price is $50/M.

Valmont Good Fortune Buyers.(Brief Article)
October 1, 2000... Seeking riches and good fortune, these 4,191 respondents have completed a questionnaire and spent $20 for a personal prediction from a psychic. The base list price is $80/M.