Target Marketing articles from November 2001

Target Marketing archives from November 2001

The Giving Season.(Brief Article)
November 1, 2001... FOR MANY CHARITIES, THE HOLIDAY SEASON is traditionally among their best times of year to raise funds. The public is naturally in a more giving frame of mind and certain nonprofits even tie their campaigns and premiums to a holiday theme (i.e.,...

RightNow Technologies.(Brief Article)
November 1, 2001... Can your customers quickly find answers to their most-frequently asked questions on your Web site? Can they easily check on the status of the response they previously requested? Since repeat visitors are the key to online success, your company...

Hewson Consulting Group.(Brief Article)
November 1, 2001... While spending on the global customer relationship management market grew 100 percent in 2000, it nearly came to a screeching halt in 2001, and is expected to increase by only 6 percent this year, according to a new study. "Global Market Size...

LISTS.(Brief Article)
November 1, 2001... Attention all insurance, travel and credit card marketers! Target Web savvy homeowners who are ready to make numerous purchasing decisions. For a limited time, iHomeowners is offering a free 5,000 opt-in e-mail test to marketers wishing to...

TELESERVICES.(American Teleservices Association)(Brief Article)
November 1, 2001... Searching for the latest in call center technology? Looking to hire telemarketers, call centers, trainers or consultants? The American Teleservices Association (ATA) has launched an online buyers' guide for its member companies that allows them...

DATABASE.(Brief Article)
November 1, 2001... To grow, companies continually need to find new customers for new profits. And since a new account can provide revenue far into the future, marketers need to consider the lifetime values of the customers they seek. For tips on how to help your...

Stuff to buy.("The Natural Laws of Business: How to Harness the Power of Evolution, Physics, and Economics to Achieve Business Success,")(Brief Article)
November 1, 2001... From Newtonian physics and Mendelian genetics to cutting-edge chaos theories, science explains how and why the world--including the business world--works the way it does. In "The Natural Laws of Business: How to Harness the Power of Evolution,...

Letters to the editor.(Brief Article)
November 1, 2001... NOT WHAT IT USED TO BE I enjoyed your editorial in this month's issue ["On Target: Back-to-school Lessons," Sept. 2001, p. 5]. Sadly, even Klein's is no longer what it used to be. They do still provide service, though after the family...

To Format or NOT TO FORMAT.(Brief Article)
November 1, 2001... Plain text or special fonts... what's best when sending your marketing e-mails? Since most recipients of your mail can't read special formatting, consider using some tricks to emulate formatting. For example: ALL CAPS: When used...

Masters of Marketing.(Mercy College)(Brief Article)
November 1, 2001... For direct marketing professionals who want to go back to school without going back to campus, Mercy College in Westchester County, NY, now offers the first and only online Master's degree program in direct marketing. The program, fully...

Privacy Priorities.(Brief Article)
November 1, 2001... Privacy is a top priority for many direct and interactive marketing companies, according to a recently released survey conducted by The Direct Marketing Association (The DMA). In fact, 68 percent of responding marketing companies reported that...

Postal Pains.(Brief Article)
November 1, 2001... As if the $3 billion in hikes the U.S. Postal Service (USPS) has implemented this year wasn't enough, the USPS is now seeking an additional $6.1 billion postal hike to be implemented in the summer of 2002. The USPS is currently urging the...

Keep It Clean.(Brief Article)
November 1, 2001... Increasing response rates in these challenging economic times might be as easy as cleaning up your database. "Once it's clean, your costly promotions will only reach people who are actually there and able to respond," says Mary Ann Kleinfelter,...

The Human Touch.(Brief Article)
November 1, 2001... "A CRM software implementation that does not involve the people who will use it will fail miserably," says William F. Brendler, Ph.D. an independent CRM consultant. "Software doesn't create relationships; people do." No matter how...

Pick the Perfect Print location.(Brief Article)
November 1, 2001... When marketing overseas, should you print and mail your catalog in the United States or in your target country? According to Tim Ohnmacht, manager, international business development for Quad/Graphics, an economical solution is based on an...

Mailing Lists.(James Thornton to open a Mailing Lists in India)(Brief Article)
November 1, 2001... James Thornton, managing director of Mailing Lists (Asia), and veteran global direct marketer, believes India is a market whose time has come. This fall he opened a new office in India for Mailing Lists (Asia) (MLA). The local company, Mailing...

SmartTrust US.(teaming with Pulso to offer mobile e-services to Latin America)(Brief Article)
November 1, 2001... SmartTrust US is teaming up with Brazilian technology firm Pulso to bring its mobile e-services to Latin America. As a value-added reseller for SmartTrust, Pulso will offer Latin American operators SmartTrusts' overthe-air platform, wireless...

Privacy Watch.(U.S. multinational companies do not meet European Union standards for customer privacy)(Brief Article)
November 1, 2001... If you're serious about global direct marketing, you have a golden opportunity to build customer loyalty by making customer privacy part of your marketing strategy. Opportunity exists for companies to distinguish themselves competitively in a...

Give your housefile checkup.(new database management software from Deutsche Post Global)(Brief Article)
November 1, 2001... Bad or incomplete addresses can negatively impact your bottom line. Not only have you wasted money spent on paper, printing and postage, but you have lost potential opportunities. With the advent of the Internet, many companies have seen the...

Back to School.(effective strategies for direct marketing companies)
November 1, 2001... The Teacher Gets an Education at Direct Marketing Boot Camp OCCASIONALLY, A CLIENT will ask us to train its troops in direct marketing. It happens about once a month. Sometimes it's a one-day session on the basics; sometimes it's several...

Know Your Numbers.(methods for analyzing marketing campaign success)(Statistical Data Included)
November 1, 2001... Understanding the relationship between data and direct marketers EVERYONE KNOWS ABOUT breakeven, contribution per order and lifetime value (LTV), even if they don't fully know how to measure them or what to do with the numbers once they...

LIST FORECAST: Gray Skies Above But Rain Not Imminent.(list brokers discuss economic future of direct mail industry)
November 1, 2001... LIST LEADERS DISCUSS TODAY'S CHALLENGING MARKET IF MAILERS LOOK to the list industry as a barometer of direct marketing's overall health, they need not pull on their rain ha ts just yet! Even as uncertainty grips most markets--from catalogs...

King of the IT Mountain.(Sweden leads Scandinavian countries as best target for direct marketing)
November 1, 2001... SWEDEN TAKES THE LEAD IN THE SANDINAVIAN TECH REVOLUTION ON THE FOREFRONT of technology evolution, the countries of Scandinavia--Denmark, Finland, Norway and Sweden--are rapidly becoming a hotbed for call center and customer service...

Quick - Click Connections.(telemarketers benefit from Internet applications)
November 1, 2001... NEW AGE TECHNOLOGY TURNS TELEMARKETERS INTO TECHIES (WITH A HUMAN TOUCH) LIVE CHAT ROOMS aren't just for Internet happy friends who tap and click their way through conversations. It seems some telemarketers also are wiring into this...

Survey Says.(results of survey of midsize companies' electronic marketing efforts)(Brief Article)(Statistical Data Included)
November 1, 2001... Is your company's Web site all it could be? Mark N. Clemente, president of Clemente Communications Group, recently worked with MSGi to survey marketing vice presidents and chief information officers from mid-sized companies gleaned from the...

Why Position Is Critical to Online Success.(search engine positioning)(Brief Article)
November 1, 2001... THE INTERNET HAS become a giant marketing playground. Over the past few years, companies ranging from the Fortune 500 to "Joe' s Auto Parts" have worked swiftly to stake out prime real estate on the Web. These companies have spent thousands,...

Beema Me Up.(Beema rich media solutions)(Brief Article)
November 1, 2001... Any marker spending time and resources on an e-mail marketing campaign should be certain the message is reaching the intended recipient, not just the recipient's delete file. One way to avoid having your e-mails quickly discarded is to create...

TO Tips for Writing Productive E-mail Copy.(Brief Article)
November 1, 2001... THE HOW-TO'S of writing effective e-mail advertising copy are evolving, as with everything else on the Internet. And while e-mail copy has major similarities with other types of direct response advertising copy, it also has major differences....

IT'S A JUNGLE OUT THERE.(marketing survival techniques for a slow economy)(Brief Article)
November 1, 2001... 10 Sales and Marketing Survival Tips to Help you Thrive in a Down Economy IT'S ALMOST TWO YEARS into the millennium and what are we seeing? All of the celebrating has given way to tentative and conservative marketing execution! ...

Healthy Profits.(target marketing of nurses)(Brief Article)(Statistical Data Included)
November 1, 2001... Reaching 2.6 million nurses nationwide FROM THE NURSES STATION gift catalog, you can order a professional pocket otoscope, a set of colorful cotton scrubs and a pair of white professional clogs. You can also order a pewter nurse's prayer...

J Peterman Buyers.(mailing list for sale)(Brief Article)(Statistical Data Included)
November 1, 2001... Mail your direct mail piece to 10,108 current J. Peterman Company buyers. These upscale mail-order buyers like unique, vintage-inspired apparel, accessories, travel, gardening tools, luggage and exotic gifts from all over the world. J Peterman...

Caring Contributors to Israel.(Brief Article)
November 1, 2001... Target 77,918 donors--of which 67,548 are female--to social service organizations in Israel that provide educational and medical assistance to disadvantaged or handicapped individuals. Selects on the file include state and gender. This list is...

Chicago Home & Garden Subscribers.(Brief Article)
November 1, 2001... Reach 45,954 Chicago home Garden magazine subscribers. Chicago Home & Garden offers its readers ideas for interior and exterior decorating, as well as elegant gardening and remodeling ideas that reflect the style of Chicago. These subscribers...

Viguerie's Opt-in E-mail.(Richard Viguerie's Web sites)(Brief Article)
November 1, 2001... Target 88,217 registrants on one or more of Richard Viguerie's Web sites, including conservativehq.com, 60secondactivist.com or becounted.com. All of these opt-in participants are conservatives and some may have supported prominent conservative...

Stockhroker.com E-mails.(Brief Article)
November 1, 2001... Contact 40,000 registered members of Stockbroker.com, an online community where consumers and investment professionals can get investment advice, resources and tools to help them make smart investment choices. Stockbroker.com also sends out a...

R-L-G Package Inserts.(Brief Article)
November 1, 2001... Include your insert with merchandise purchased from Rich's, Lazarus or Goldsmith via telephone, mail or at retail stores. These stores are located in the South and the Midwest and sell items such as housewares, gifts, apparel and jewelry. Six...

Famous last words.(direct marketing after terrorist attacks)(Brief Article)(Column)
November 1, 2001... Now Let Us Praise the Media.... "SINCE YOU ARE A GURU," people ask, "what do you see as the future of direct marketing in the wake of the terrorist attack?" Peter Drucker once said people use the word guru because nobody knows how to...

Teachers as Consumers.(Brief Article)
November 1, 2001... Reach 900,000 teachers at their home addressees. This list is compiled from multiple sources, including subscriptions, surveys and phone interviews. This list is recommended for travel, credit cards, insurance, magazines, books and...

Harvard Business Review.(Brief Article)
November 1, 2001... Contact 114,515 key decision-makers at top companies who actively subscribe to the Harvard Business Review. This publication keeps managers informed of important developments, new ideas and trends in business management, theory and practice....