Target Marketing articles from November 1997

Target Marketing archives from November 1997

Sesame Street's marketing magic.
November 1, 1997... CATERING TO A CHILD'S IMAGINATION AND A PARENT'S GOOD SENSE BRINGS IN SUBSCRIBERS FOR SESAME STREET MAGAZINE GROWING UP, I always knew that there was a greater chance of getting what I wanted if it appealed to my parents as well as to me....

The children's catalog market.
November 1, 1997... IS THERE STILL AN OPPORTUNITY? One of the hottest market segments in the past five years has been the children's market. At one time ignored, this portion of the catalog market has seen dramatic growth in the past decade. But will it last? In...

The kid's list controversy. (mailing lists)
November 1, 1997... MARKETERS NEED CONTINUED ACCESS TO LIST INFORMATION ABOUT KIDS - AND PARENTS SHOULD BE HAPPY TO SHARE IT when I was expecting my first child a couple of years back and went for my first prenatal visit at the obstetrician, I was bombarded with...

Reaching youth on the Web.
November 1, 1997... THE NEWEST MEDIUM PROVIDES GLOBAL ACCESS TO KIDS AND THEIR PARENTS In this age of information, kids are growing up around computers and even are teaching their moms and dads a thing or two. Forrester Research estimates that 18.7 million homes...

Jayme vs. Albert: the envelope debate. (direct mail envelope)
November 1, 1997... TWO OPPOSING VIEWS ON ENVELOPE CREATIVE - IN A WAY, THEY'RE BOTH RIGHT & WRONG! In the June 1997 issue of Who's Mailing What!, TM/WMW! Editor Denny Hatch fans the flames of the Jayme vs. Halbert argument one more time. Each argues a very...

You're pre-approved. (credit card marketing)
November 1, 1997... HOW CREDIT CARDS ARE MARKETED Why us? This question goes through the minds of many consumers who are offered seemingly huge amounts of credit. It wasn't by chance; the name wasn't magically drawn out of a hat. Credit card issuers know what...

Getting down to the nitty-gritty. (mailing lists in Europe)
November 1, 1997... A LOOK AT LOCAL LISTS IN SOME OF EUROPE'S MAJOR MARKETS U.S. Direct Marketers use many kinds of lists when mailing into foreign markets. Most popular are English-language multinational files such as The Harvard Business Review, Newsweek and...