Target Marketing articles from November 1996

Target Marketing archives from November 1996

The Internet: 5 timeless (for now) marketing rules.
November 1, 1996... Rule #1: The only people making real money on the Internet are people who are telling other people how to make real money on the Internet. The one category of direct mail that has exploded exponentially: high-tech mailings offering hardware,...

15 tips for catalog marketing on the 'Net. (Internet)
November 1, 1996... Good news for catalogers: The Web is the only medium that grants you limitless space for expansion and elaboration of information, Herschell Gordon Lewis told attendees at the Catalog Conference this past June. For the site-visitor who is truly...

Of taps and droops: a layman's guide to reclassification. (US Postal Service's reclassification system)(Cover Story)
November 1, 1996... Author's Note: In more than 50 years of dealing with the English language - and with pride in being able to take complex ideas and turn them into readable prose - I can say that without question this was the toughest assignment I ever faced in my...

Augmenting the USPS. (United States Postal Service)(Cover Story)
November 1, 1996... ALTERNATE DELIVERY VS. USPS: IT'S NOT A QUESTION OF EITHER/OR A few years back, we said the burgeoning alternate delivery market had put itself in direct competition with the U.S. Postal Service. After several acquisitions and one postal...

The database connection. (direct mail address database)(Cover Story)
November 1, 1996... CLEAN FILES CAN NOT ONLY ENSURE DELIVERY BUT SPEED IT UP, TOO Recently, talk about list hygiene has focused on qualifying for postal discounts. However, there is another obvious benefit to clean addresses: better and faster deliverability....

Outbound calling success plan.
November 1, 1996... FROM STRATEGY TO SCRIPTS, SIX STEPS TO GET YOUR STAFF TO LOVE MAKING CALLS A typical morning for many outbound sales reps may begin like this: They walk in, get a cup of coffee, shuffle some desk papers, look over their call list, glance...

Solving the Pac-rim puzzle. (direct marketing in the Pacific Rim)
November 1, 1996... HOW TO LOCALIZE YOUR MARKETING EFFORTS TO SUCCESSFULLY GAIN ENTRY INTO THE ASIA PACIFIC TERRITORIES The task of setting up a direct marketing program in the Asia Pacific region is complicated by the diverse cultures, business practices, legal...

Expanding in Japan. (direct marketing)
November 1, 1996... WHAT TO DO WHEN LISTS RUN OUT So the word is out: Expanding your business in Japan is actually I going to take work. It's also going to take money. This may sound obvious, but to many U.S. catalogers, unsolicited orders, media hype and...

Quality control checklist. (direct mail production)
November 1, 1996... GUIDELINES FOR MEETING YOUR QUALITY EXPECTATIONS AND REQUIREMENTS With all the time and effort that goes into planning and designing your catalog or direct mail piece, you expect a picture-perfect final product. Key to getting the look you want...