Target Marketing articles from November 1995

Target Marketing archives from November 1995

Reaching ethnic markets.(c)(Cover Story)
November 1, 1995... Three of the largest ethnic markets in the U.S. are African-Americans, Hispanics and Asian Americans. Tallying in at 33 million, 25 million and over 8 million, respectively, these groups combined are projected to make up nearly half the U.S....

Ethnic niche catalogs.(Cover Story)
November 1, 1995... A golden opportunity or a dead end? At a recent direct marketing conference, I heard a speaker describe what a diverse country the United States is becoming. To illustrate his point, he talked about the ethnic mix of Los Angeles and looked...

Cultured creative. (ethnic markets) (Cover Story)
November 1, 1995... Once you have determined which ethnic markets you plan to target, how do you communicate effectively to get a response? Will your current generic mailing or ad work? Or should it be tailored to the particular ethnic group? Let's take a...

When to use freemiums. (direct mail marketing)
November 1, 1995... Those goodies that enhance a direct mail package can be a double edged sword: Because freemiums make the package lumpy, they create interest; at the same time, they can create so much interest and be so much fun that they take the prospect's...

Will it sell over there? (international direct marketing)(Interview)
November 1, 1995... EDITOR'S NOTE: Florence Leighton is one of the legends of direct marketing. A member of that visionary band of pioneers that included Lewis Kleid, Arthur Martin Karl, Walter Karl, Annette Brodsky and Milt Smolier Leighton began specializing in...

Mexico since NAFTA.
November 1, 1995... The passage of NAFTA nearly two years ago started a lot of U.S. companies thinking about Mexico. The barriers were gone add Mexican consumers were eager for American goods. That's all on hold now, says Judith Shapiro, editor of MexicoFAX ...

Why Japan is hot for catalogers. (direct mail marketing)(includes related article)
November 1, 1995... American marketers have distinct advantages now as Japanese consumers look to U.S. mail order for good products at good prices Good news: Fundamental shifts in the Japanese economy are driving the demand for good products at good prices. And...