Target Marketing articles from May 2001

Target Marketing archives from May 2001

Can You Guess Who I Am?(reaching the right customers)(Brief Article)
May 1, 2001... THINK YOU KNOW A PERSON BY WHAT SHE BUYS? Think again. I for one appear on the subscriber files of publications from House & Garden and Vogue to Fortune, The Wall Street Journal and Dog Fancy. An avid catalog and Web shopper, lately I've bought...

B-TO-B.(Harris InfoSource International)(Brief Article)
May 1, 2001... In the business-to-business marketing world, cloning is not unethical, according to the booklet "5 Tips in using information to expand your markets" from Harris InfoSource. Publisher of business directories and owner of the Selectory databases,...

E-MAIL.(Socketware, handbook for e-mail marketing)(Brief Article)
May 1, 2001... With 435 million e-mail boxes worldwide, it's a smart business strategy for companies to use e-mail marketing to reach customers, according to "The E-mail Marketing Handbook." Published by Socketware, makers of Accucast e-mail marketing...

MANAGEMENT.(Project Arena, project management)(Brief Article)
May 1, 2001... Want to find out how to make the most of three key resources: time, people and money? Request a copy of "Project Management vs. Professional Services Automation," Project Arena's new white paper that discusses how, given the recent economic...

Payment Terms: The Second Component of Every Offer.(customer payment techniques)(Brief Article)(Column)
May 1, 2001... Offers that require a promise to pay are called "hard" offers. "Soft" offers, on the other hand, don't require such a promise. Because they reduce the commitment required from the customer, soft offers increase gross response by 50 percent...

Job Market Looks Strong for Direct Marketers.(survey by Bernhart Associates Executive Search)(Brief Article)(Industry Overview)
May 1, 2001... While some segments of the economy are teetering on recession, a new survey shows that many direct marketing companies still plan to add staff during the second quarter, according a recently released hiring survey conducted by Bernhart...

Personalization Audit Guidelines Set.(responsible use of customers' personal information)(Brief Article)
May 1, 2001... As the Personalization Consortium maps out its procedures for recognition and redress, marketers should expect comprehensive audit guidelines to be announced. This advocacy group of companies, including 24/7 Media, American Airlines,...

Manage Those Digital Assets.(Brief Article)(Polling Data)(Statistical Data Included)
May 1, 2001... How important is digital assest management (DAM)? Here are a few vital statistics from "Media Asset Management: Where Is It? When Will It Be?," a Trendwatch Special Report. * 69 percent of Internet publishers, agencies and businesses don't...

Buzz Around the 'Net.(Internet marketing trends)(Brief Article)
May 1, 2001... This year's Internet marketing trends include solutions-based marketing, affinity portals, digital training and a new emphasis on selling directly to customers through online auctions, outlet stores and on-site e-commerce facilities, according...

A Group to Know.(Internet Fraud Council)(Brief Article)
May 1, 2001... The Internet Fraud Council is an international, nonprofit organization that offers education, training and research services on high-tech and economic crime issues to businesses. A division of the National Coalition for the Prevention of...

CRM Helps Hospital Increase Usage and Revenues.(customer relationship management)(Brief Article)
May 1, 2001... When the results of a hospital's recent CRM campaigns were finally tallied, officials realized that a whopping 99 percent of the area residents who responded were brand-new acquisitions. Revenue results were equally impressive. An...

Starting at GROUND ZERO.(Wegener Direct Marketing, direct marketing strategy)(Brief Article)
May 1, 2001... When Wegener Direct Marketing decided to take its Info Service program into France, it started at ground zero. Citing differences between France and other European markets, Christine Zeigler, director of marketing, Wegener Direct Marketing...

Print Remains Strong.(print marketing)(Brief Article)(Statistical Data Included)
May 1, 2001... Despite increased competition and fragmentation of media, the United Kingdom's newspaper marketplace remains strong and robust, attests Catryn Brogan, head of weekend sales for the Daily Mail, who spoke to delegates attending an International...

The Wireless World.(wireless direct marketing analysis)(Brief Article)
May 1, 2001... YOU CANNOT BE involved in business today, much less technology, without being bombarded with talk of "wireless marketing" or "location-based services." Indeed, someday our cell phones (or whatever mobile devices win the day) will "know"...

Make Your Voice HEARD.(direct mail companies' influence on U.S. Post Office legislative reform)(Brief Article)(Editorial)
May 1, 2001... THERE'S AN OLD Chinese curse that states: "May you live in interesting times." For all of us who use, or support the use of, mail for business communication and commerce, these are most certainly interesting times. The U.S. Postal Service...

GAME TIME.(techniques for effective direct mail marketing)(Brief Article)
May 1, 2001... PLAY THE "BE YOUR OWN CUSTOMER" GAME WHEN YOU LIVE every aspect of your business from your customers' perspectives, you can't help but thrill them and prevent potential trouble, even before they complain or defect. There are many...

Prospect Using Alternative Media.(media prospecting strategies)
May 1, 2001... HOW TO CREATE A FORMULA THAT WORKS ARE MARKETING METHODS other than direct mail lists effective for catalog prospecting? They can be. For catalogers who've found the right prospecting formula in alternative media, the payoff is big....

FOR HARVARD BUSINESS REVIEW'S BLUE-RIBBON READERS: CONTENT COMES FIRST.(marketing strategy)
May 1, 2001... THE WHOLE OF CONGRESS reads it, and its subscriber file reads like a Who's Who of corporate America. Housed in a renovated military arsenal located a few miles from Harvard University's main campus in Cambridge, MA, The Harvard Business Review...

Technological Darwinism.(trends in database marketing)
May 1, 2001... SURVIVAL OF THE FITTEST IN TODAY'S MARKETING ARENA DEPENDS ON HOW YOU MAXIMIZE ROI EVERYONE IS TALKING these days about how to know their customers better. They want to be like Nordstrom and have a personal relationship with each customer,...

Treasure Hunting.(managing customer lists)(Brief Article)
May 1, 2001... HAVE YOU BEEN using compiled lists successfully, but your response rates are still decreasing? Do you have a local customer file and want to mail to a large geographic area or roll out a national campaign? Are you running out of new...

Southward Bound.(Latin America and direct response television marketing strategies)(Statistical Data Included)
May 1, 2001... THE TIME MAY BE RIPE TO EXPLORE DRTV IN LATIN AMERICA As INTERNATIONAL acceptance for direct response television (DRTV) has grown, Latin America has become one of the first regions outside of the United States to be explored. Indeed, the...

THREE-PART Harmony.(direct mail, electronic mail, website marketing synergy)
May 1, 2001... HOW TO CREATE SYNERGY AMONG YOUR DIRECT MAIL, E-MAIL AND WEB SITE MARKETING STRATEGIES MORE THAN 51 percent of all U.S. households now have a personal computer. And more than 60 percent of American adults have access to the Internet at...

Europe's Enticing E-markets.(electronic commerce)
May 1, 2001... WHILE THE U.S. e-marketplace may be experiencing a slowdown, some American online marketers are starting to invest in e-commerce's next frontier: Europe. The Continent is enjoying its highest consumer-confidence levels in eight years, its...

Track, Target Consumer Interests.(new database software from URpower.com)(Brief Article)
May 1, 2001... URpower.com released the beta version of ReACT, software that enables e-marketers to track and target consumer interests and demographics on the 'Net without invading consumer privacy. The software can track 366 consumer preferences and focus...

Web Design Made Easier.(Brief Article)
May 1, 2001... NetMechanic unveiled Browser Photo to address the needs of Web designers in small and mid-sized companies. The program allows designers to view their sites online with different configurations commonly used by site visitors (i.e., type of...

More Efficient FAQs.(Interactive software)(Brief Article)
May 1, 2001... TroubleTree, a new interactive software program for inbound contact centers, is designed to quickly answer customers' FAQs. The program uses "decision tees" that are clearly visible to the customer and may be scrolled backward and forward to...

Just the Stats, Please.(E-commerce stats)(Brief Article)(Statistical Data Included)
May 1, 2001... The United States will have completed its first digital decade by 2005. Want to know what e-commerce statistics will look like in 2005? Check out what research experts predict: * $8.5 trillion: annual revenues of the worldwide...

Dot-Bombs Away.(Brief Article)
May 1, 2001... More than 270 dotcoms have closed up shop since January 2000, according to news reports. Of those failed e-businesses: * 52% were in e-commerce * 27% were Internet publishers * 15% offered e-services * 6% were in Web...

Online Features Customers Actually Use.(Brief Article)(Statistical Data Included)
May 1, 2001... Online Features Customers Actually Use Percent of shoppers indicating usage: * search function 77 * "close-up" product images 44 * product availability 39 * product-comparison guides...

INSIGHTS FROM THE EVALUATION PROCESS.(Service bureau)(Brief Article)
May 1, 2001... I PARTICIPATED IN a comprehensive evaluation of service bureau capabilities back in 11986, and then again last year. Last year, I wrote a Request For Proposal for a client and received nine written responses from service bureaus. The...

The Family Way.(Periodical)(Brief Article)
May 1, 2001... FIRST-TIME PARENTS MAKE TERRIFIC PROSPECTS EACH YEAR, 4 million new babies are born in the United States--40 percent to first-time parents. And new parents have a need to buy, well, just about everything for their infants. A new mother...

New Baby Database.(Brief Article)
May 1, 2001... New Baby Database: Tap into this list of 3.5 million families with newborns, and 1 million expectant parents. The list, compiled from 3,200 sources, targets two-career families with large disposable incomes. Price: $100/M prenatal; $80/M...

Parents magazine.(Brief Article)
May 1, 2001... Parents magazine has 1.4 million subscribers; 94 percent of readers are in the 18-to-49 age range. Price: $85/M. Also available is a list of the nearly 650,000 subscribers to Child magazine. Price: $90/M.

New Parent.(Periiodical)(Brief Article)
May 1, 2001... New Parent, a quarterly magazine, is the official publication of the International Child Education Association. More than 82 percent of the 35,000 readers are first-time parents. Price: $110/M. Contact Mal Dunn Associates, (845) 278-1331. The...

Kid's Stuff Catalog.(Brief Article)
May 1, 2001... Kid's Stuff Catalog inserts and blow-in cards are ideal for marketers of children's apparel, gifts, financial products and publishers. List is 85-percent female.

Bounty SCA Worldwide.(Coupon packs for pregnant women)(Brief Article)
May 1, 2001... Bounty SCA Worldwide compiles Gift Packs of coupons, samples, premiums, etc., for products and services. The packs are distributed to pregnant patients and new parents through OB/GYN offices, hospitals and clinics.

BabyCenter.com.(Brief Article)
May 1, 2001... BabyCenter.com, a Web site for prenatal women and new parents, has 2 million members. Marketers can sponsor parts of the site's content.

CoolSavings.com.(Joint venture w/ Time)(Brief Article)
May 1, 2001... CoolSavings.com offers its 12 million members savings on goods and services. CoolParenting, a joint venture with Time Inc., enables marketers to offer product discounts, samples, and content for new parents and children.

Transworld Teen Sports Megafile.(Brief Article)
May 1, 2001... Reach 128,483 young, energetic, sports enthusiasts who subscribe to one or more Transworld publications to follow the latest trends in fashion, technology and sports gear. This 98-percent male audience enjoys outdoor activities such as...

TV Store En Espanol.(demographic consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... Target home shoppers with TV Store en Espanol. This file contains 255,650 Spanish-speaking mail-order buyers who spend an average of$100 per order. These consumers respond to promotions on Spanish-language networks, and purchase items such as...

More Magazine.(demographic consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... More magazine is devoted to providing its affluent female audience with the latest news on fashion, beauty, travel and leisure. The 370,000 active subscribers are mostly sophisticated women with families. Highly responsive to direct mail, this...

Green Mountain Coffee Roasters.(demographic statistics of consumers)(Brief Article)(Statistical Data Included)
May 1, 2001... Reach 27,675 12-month buyers of fine gourmet coffees and merchandise with the Green Mountain Coffee Roasters Buyers File. This 65-percent female audience has an average age of 40 and an average annual household income of $60,000. Customers buy...

Mellinger's Home Garden.(Catalog)(Brief Article)
May 1, 2001... Mellinger buyers are homeowners who strive to enhance the beauty and value of their homes with rare flowers and plants, trees, seedlings and garden supplies. This sophisticated audience consists of 35,073, 12-month catalog buyers who spend an...

Winners Guild-UK.(demographic consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... Target 18,585 highly responsive consumer buyers worldwide with the Winners Guild file. These opportunity seekers are looking to improve their lifestyles with cash and other prizes. This is a 100-percent direct mail audience who send back...

Heartland music.(demographic consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... The Heartland Music Masterfile merges television, space and catalog shoppers who enjoy the gamut of music tastes from gospel to country to soft rock. These 1.2 million, 12-month buyers represent a mature mainstream American audience that...

Texas Monthly.(demographic consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... This file contains 260,000 active subscribers who regularly read about vital issues such as politics, the environment, industry and education in their states. These readers are eager to enhance their lives with home decor, furnishings, culture,...

Bloomingdale's By Mail.(demographic consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... Target 671,000, 12-month mail-order buyers with the newly updated Bloomingdale's By Mail file. This 83 percent female audience is hip to the latest trends in apparel, shoes, accessories, outerwear and swimwear. These active credit-card shoppers...

Financial Advisors.(demographic consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... This new file gives you access to the 60,000 affluent professionals who subscribe to Financial Advisor Magazine. This educated audience is interested in realizing professional goals and seeks knowledge on cutting-edge news in the business and...

Opportunity Seekers.(demographic consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... Reach 5,000 direct mail-sold, home-business, opportunity seekers with Lombardi's Money Making File. These individuals are looking for ways to quickly increase their incomes and have each paid $59.95 to sign up with special home business...

Business Travelers.(demographic consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... This list provides you with the names of 81,113 top-level executives who travel frequently and spend considerable time each year in first-class and deluxe hotels. Members of Business Travel USA receive benefits, services and privileges such as...

Environmental Managers.(consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... The Environment Books file offers access to 29,798 environmental managers of major corporations who are responsible for keeping current and complying with all environmental requirements. These individuals have each paid $495 for a three-volume...

Wall Street Times.(consumer statistics)(Brief Article)(Statistical Data Included)
May 1, 2001... Reach 263,503 business executives who keep up with the latest financial news with a subscription to the Wall Street Times, an Internet-delivered information source. This tech-savvy audience logs into custom-tailored Web pages for a daily dose...

HP Professionals.(Hewlett-Packard introduces new information resource)(Brief Article)(Product Announcement)
May 1, 2001... HP Professional is a comprehensive information resource for Hewlett-Packard enterprise computing. The 24,733 active subscribers to this magazine seek in-depth reporting on the impact of Windows NT, UNIX and the Internet on various HP computing...

Psychologists.(new data file introduced)(Brief Article)
May 1, 2001... This newly compiled file allows you to access 78,923 psychology professionals. The list covers the spectrum of psychological fields including general, developmental, experimental, clinical, educational, social, child, youth and family services....

Professional Cutlery Direct PIP.(package insert program marketing campaign)(Brief Article)
May 1, 2001... Reach 131,000 buyers who purchase top-of-the-line cutlery, cookware and culinary tools from the Professional Cutlery Direct (PCD) catalog. The PCD Package Insert Program allows you access to affluent individuals who are willing to pay extra for...

TWO MAILBOXES ARE BETTER THAN ONE.(using electronic mail for direct marketing)(Brief Article)(Column)
May 1, 2001... THE CHARLES SCHWAB TV commercial featuring Ringo Starr spouting off investment buzz words to the bewilderment of his rock 'n' roll cohorts really hits home for direct marketers in the aftermath of the Internet's implosion. Investment...

famous last words.(business management techniques)(Brief Article)(Column)
May 1, 2001... Now Is the Time to Fireproof Yourself! IT'S ROUGH OUT THERE. Dot-coms going under. Layoffs everywhere. Stock market's going south. What's a person to do? All through the 1960s and early 1970s I worked for people who threatened to fire...