Target Marketing articles from May 2000

Target Marketing archives from May 2000

Can Clubs Survive and Thrive?
May 1, 2000... IT DOESN'T TAKE A ROCKET SCIENTIST to see why so many traditional book and music clubs have been scrambling to establish an online presence, either by setting up their own shops on the Web or through mergers and acquisitions. In a matter of...

George W. Dudley.
May 1, 2000... Experts disagree about what it takes to really make it in sales. But they agree on one thing: To succeed in sales, you have to prospect. Regardless of your ability, education, personality, training, motivation or experience, nothing happens in...

iMarket.
May 1, 2000... If you're a sales representative, you know the importance of being prepared for a sales call and how time-consuming that research can be. Instant access to accurate data is critical in today's fast-paced sales and marketing environment and...

OpenSite Technologies.
May 1, 2000... Looking to build a community of buyers and sellers, drive traffic and attract new customers, move excess inventory and refurbished goods, determine true marketing pricing, increase brand awareness and customer loyalty or generate excitement for...

THE CUSTOMER MARKETING METHOD.
May 1, 2000... HOW TO IMPLEMENT AND PROFIT FROM CUSTOMER RELATIONSHIP MANAGEMENT JAY CURRY WITH ADAM CURRY There is no denying that Customer Relationship Management (CRM) has become the latest direct marketing buzz phrase. But how exactly does it...

Hitting the Bullseye: DM at the Point of Purchase.
May 1, 2000... Direct marketing in the retail world hasn't traditionally taken place inside stores. Yet it looks as though the use of digital technology can deliver targeted messages to shoppers--right before they make purchase decisions. Pics Retail...

TM Problem Solver.
May 1, 2000... The Target Marketing discussion group at www.targetonline.com receives lots of direct marketing questions each day. We posed the following question from the group to retail direct mail expert Deirdre Girard of PreVision Marketing: QUESTION...

College Students.
May 1, 2000... The young adult group is notoriously hard to target. Pulsefinder, a marketing research firm, asked college students if they agreed completely or somewhat with statements about their shopping preferences. Here's what Pulsefinder's research...

Four Keys to Merchandising Success on a Start-up.
May 1, 2000... For new start-up or off-shoot catalogs, it's important to have a clear plan in place of who should do what and when. "Have a time and action calendar," recommends Loida Noriega-Wilson of Noriega-Wilson & Associates, Cranbury, NJ. Speaking at...

Keeping It Real.
May 1, 2000... AS ONLINE MARKETING GETS AUTOMATED, PERSONAL INTERACTION IS THE BEST CRM OF ALL A recent study by CyberDialogue reveals that some 90 percent of online customers prefer some form of human interaction during the shopping and buying process....

The Role of Telemarketing in E-Commerce.
May 1, 2000... Telemarketing is busily reinventing itself to serve the special needs of online marketers. Whether you are a long-established firm expanding into the Internet or you were born as a dot-com, you need to evaluate this new world of online...

With Online Sweepstakes Promotions, Everybody's a Winner.
May 1, 2000... While sweepstakes in the offline world are fast becoming a legal minefield, many online marketers have adopted them as the best new way to promote traffic to e-commerce sites. "These sites are fast becoming daily staples among surfers...

Clearing the Clutter.
May 1, 2000... In the new economy, attracting, winning and retaining individual customers is critical to a company's success. A customer marketing database that combines demographic information, organizational interaction with customers and Internet data...

Letters to the editor.
May 1, 2000... SHOULD BANKS GET ALL THE BLAME? I enjoyed your comments in your column in Target Marketing on the ATM at the Chefs Market [Famous Last Words, January 2000, p. 106]. Next time you're in the market, check out who owns the machine. Things...

The Benefits of Going Local.
May 1, 2000... Giving your international customers the option of paying with their local currency will often give you a good lift in response. For instance, by offering check and credit card options in the local currency, one marketer earned an average lift...

Marketing to the Emerald Isle.
May 1, 2000... With a land mass slightly larger than West Virginia and a population exceeding 3 million, the Republic of Ireland has embraced the direct marketing efforts of U.S. companies such as Viking, The Economist and Dale. Consumers in the Irish...

Get Permission!
May 1, 2000... "If you get permission, you can do anything!" proclaims Rosemary Smith, managing director of Schober Direct Marketing Ltd. Speaking at The DMA International Council Day, she noted that as of March 1 new data protection legislation implemented...

U.K. Usage will Inevitably Increase.
May 1, 2000... In its "Global Online Retailing" report released earlier this year, Ernst & Young reports that 29 percent of all households in the United Kingdom are online. This number will likely increase as the method of measuring and pricing Internet usage...

Economic Boom is Good for U.S. Marketers.
May 1, 2000... Buoyed by a strong service sector and strong retail sales growth, the United Kingdom's gross domestic product (GDP) rose 1.9 percent in 1999, revealed Mary Ann Slater, a commercial specialist with the United States Commercial Service of the...

New Rules of the Road.
May 1, 2000... THE ORIGINAL Driver Protection Act was proposed to bar any release of personal information when the individual opted out by notifying the state. Later, Senator Shelby of Alabama was able to obtain a modification which provided that the...

Where's the retention.com?
May 1, 2000... 1-800-FLOWERS. I always buy from them. I'm so loyal to Jim McCann I feel he's family. For years now, I've been buying plants and floral bouquets for friends and family and he sends me thank-you notes. A year ago, he even sent me a note telling...

The Tick of the Legislative Clock.
May 1, 2000... WE IN THE MAILING COMMUNITY have what is known as a "legislative clock." That's the clock ticking off the minutes and seconds left in this congressional legislative session. This ticking clock should be of concern to anyone who uses or supports...

CONTINUITY MARKETING PLEASURES AND PITFALLS.
May 1, 2000... SEVERAL YEARS AGO I went to Peter, my doctor, for a routine checkup and saw some colorful boxes on the end of the counter. Patricia, the office manager and Peter's wife, said they were dietary supplements for people over the age of 50. "Should...

Keeping Creative Alive for Continuity Offers.
May 1, 2000... IN CONTINUITY MARKETING, the end game is the take rate, or how many shipments you can get a customer to keep and pay for. The beginning of this tenuous match, however, is all about getting the product in the customer's hands. Positioning...

Merging onto the Information Superhighway.
May 1, 2000... DATABSE INTEGRATION IN THE NEW ECONOMY THE GROWTH OF ONLINE commerce is changing the way companies view customer data. Database integration--and its importance--is being heightened by the need to win market share online. ...

DIRECT MAIL ON A SHOESTRING.
May 1, 2000... HOW TO GET MORE BANG FOR YOUR BUCK IT'S A FACT. Creating and producing direct mail advertising normally is not cheap. But does that mean you have to be a Fortune 500 company with a mega-size marketing budget in order to use direct mail?...

Embracing the World Wide Web.
May 1, 2000... HOW THE INTERNET IS CHANGING GLOBAL CALL CENTERS THE INTERNET HAS reshaped the face of telemarketing--at home and abroad. Just as many traditional U.S. call centers have morphed into multimedia customer service centers, so too have global...

AUDIO ROAD RAGE: Drive Your Web Traffic Sensibly.
May 1, 2000... Still wishing you'd spent $10 million on a Superbowl ad? Fear not. Direct marketers are already light years ahead of the competition when it comes to marketing on the Web.

Reasons Shoppers Defect From E-commerce Sites.
May 1, 2000... It may cost less to construct a Web site than a brick-and-mortar shop, but this difference is negligible if you're losing customers left and right. Here are some places where customers give up on online transactions and the reasons why:

Digital Currency: The Wave of Online CRM's Future?
May 1, 2000... KATIE HAEGELE LOTS OF COMPANIES, ONE BIG MARKETING OPPORTUNITY IT'S BEEN A WHILE since anyone's talked seriously about viable, universal digital currencies available for use on the Web. Indeed, several early players--including the...

Seek and Ye Shall Find.
May 1, 2000... SEARCH ENGINES HELP YOUR SITE RISE TO THE TOP WITH PRIVACY AT the top of an ever-growing heap of e-commerce issues, it's essential for marketers to learn how to use their consumer information wisely as well as respectfully. In many circles,...

The Rise of Co-op Databases.
May 1, 2000... REDEFINING THE RULES OF DATA SHARING THOSE IN DIRECT MARKETING have always been different from those in other industries because they share data. At some level, every industry measures results and tests products, offers and media. Few...

Drugs and Pharmaceuticals.
May 1, 2000... In today's health-conscious society, the pharmaceutical audience is a wide and attentive one ALTHOUGH LUCRATIVE and continually growing, the pharmaceutical market can be a confusing place for marketers. Evolving FDA regulations make it...

New lists from mIn.
May 1, 2000... MARKETING INFORMATION NETWORK (mIn) is a service to list brokers that keeps track of virtually all published American and Canadian lists, card decks and alternate media opportunities. mIn's computers house information and data cards on about...

Famous last words.
May 1, 2000... Do Marketing and Package Design Talk? IN THE SUNDAY New York Times "Arts & Leisure" of February 20, 2000 was a review by Alan Kozinn of "Caruso 2000." A record producer named Robert Werba came up with the idea of creating a CD with a...

Handyman Club of America.
May 1, 2000... This list of 773,635 active members/subscribers to the Handyman Club of America consists of active homeowners who participate in do-it-yourself activities, including painting, woodworking, landscaping, decorating, plumbing, electrical,...

Shopsmith Shoppers.
May 1, 2000... Reach 44,110 buyers who have purchased woodworking systems from the Shopsmith catalog or Web site. From enthusiasts to seasoned professionals, these buyers and inquirers appreciate the ease and convenience of catalog and online shopping. Buyers...

Compassionate Givers.
May 1, 2000... These 62,949 highly compassionate givers have shown their support by their generous gifts of $20 or more to non-profit organizations involved in helping children and families meet the demands of daily life. Donations help families both in the...

Classic Trains.
May 1, 2000... Classic Trains is a quarterly publication that remembers the good old days of railroading. Subscribers to Classic Trains have both a vocational and a recreational interest in railroading. Classic Trains readers are predominately male, well...

Direct Health Organization Stop-Smoking Program.
May 1, 2000... These 5,657 health-conscious men and women have responded to ads in publications all over the country to stop smoking. Created to alleviate the physical and psychological cravings associated with nicotine withdrawal, buyers spend an average of...

Mitsubishi Electronics Buyers.
May 1, 2000... Reach 566,870 buyers who have spent $500 or more to purchase the latest in audiovisual products from Mitsubishi, one of the world's largest manufacturers of high-ticket consumer electronics. Products purchased include state-of-the-art color...

Scotts of Stow.
May 1, 2000... Target a database of 72,000 affluent consumers who have purchased items from the Scotts of Stow gift collection catalog. This mail-order file is a female biased consumer group with an average age in the mid forties and average incomes of over...

Healthy Kids.
May 1, 2000... Reach 21,000 parents who look to Healthy Kids magazine for information and guidance on raising happy, healthy children. Healthy Kids delivers "doctor approved" editorial covering vital topics such as health and fitness, food and nutrition, and...

Green Mountains.
May 1, 2000... Green Mountains mail-order buyers are active people participating in numerous outdoor activities such as mountain biking, backpacking, rowing and cross country skiing. Involved in their community, they are more likely to visit elected officials...

PC AI Magazine.
May 1, 2000... Target 20,822 qualified subscribers to PC AI, a hi-monthly magazine published to provide and help managers, programmers, executives and other professionals understand the realm of artificial intelligence (AI) and intelligent application (IA)....

Technology Leaders Net.
May 1, 2000... Target 79,342 technology industry executive registrants of Technology Leaders Net, an online provider of high-technology ideas and information for technology leaders. This list is comprised of technology-literate professionals who are...

IRG Master Database.
May 1, 2000... Reach over 1.2 million key decision makers in over 200,000 major businesses throughout North America with the IRG (Information Resource Group) master database. This database reaches key corporate and technology executives in three primary...

SOHO Subscribers.
May 1, 2000... SOHO subscribers are proactive small and home office companies that have paid to register their own URL. Those companies that have registered a Web name have proven their seriousness and interest in the Internet by paying a yearly fee to...

Museums Magazines Ride-Alongs.
May 1, 2000... Have your insert ride along in a sealed polybag with Museums magazines, a highly acclaimed network of upscale city magazines devoted exclusively to museums in major metro-markets across the country. Museums readers are affluent, active and...

Psychology & Health Newsletter Publication Insert Program.
May 1, 2000... SONNENBERG, SABINE Target 475,000 subscribers to the Psychology & Health newsletter by including your inserts in this bi-monthly publication filled with articles about physical and mental well-being. Subscribers are those who want to stay...

Wall Street Marketers Opt-in Investors.
May 1, 2000... SONNENBERG, SABINE Wall Street Marketers is offering the opt-in e-mail addresses of its pre-qualified investors. Target investors for specific markets such as stocks, bonds, mutual funds, commodities and private placements. E-mail...

Internet Value Shoppers.
May 1, 2000... Target 100,000 opt-in buyers who use the Internet and Web on a regular basis for everything and anything they purchase. These busy families are looking for competitive pricing, ease and convenience in ordering and fast, direct-to-home delivery....

CIO E-mail List.
May 1, 2000... CIO's 28,000 subscribers consist of senior executives who oversee annual IT budgets in excess of $56 million. These professionals have the final approval authority for major corporate buying and are involved in every purchase of IT products and...