Target Marketing articles from March 2000

Target Marketing archives from March 2000

Few Opt-In List Options.
March 1, 2000... IT SEEMS THAT EVERY WHICH WAY I TURN there's another potential threat to our industry's lifeblood: lists and data. In the past issue, we examined the recent Supreme Court decision requiring states to set up opt-in programs to allow drivers to...

[ldots]and stuff to buy.
March 1, 2000... Computer-to-plate imaging is one of the fastest growing areas of pre-press, driven in large part by the accelerated integration of digital technologies and processes throughout the printing industry. Agfa's "An Introduction to Computer-to-Plate...

Rate Base Panics? A Circulation Manager's Basic Checklist.
March 1, 2000... After years of sweepstakes-sold subscribers, the roof has finally fallen in. State attorneys general are all over American Family Publishers (APP) and Publishers Clearing House (PCH) for deceptive advertising practices. And since these firms...

Increase Response Rates With Your Current Data.
March 1, 2000... Despite the proliferation of rich transactional customer databases, they are still largely under-utilized in customer acquisition. Many firms still separate customer acquisition and customer retention, ignoring customer relationship management...

Turn Your Call Center into a CRM Powerhouse.
March 1, 2000... Whether you outsource or operate in-house, your call center has the potential to transform outbound efforts into a sophisticated customer relationship builder. Becky Medved, vice president of CRM and marketing services at Saligent Inc., says...

DMA Speaks Out on "Do Not Call" Provision of Telemarketing Sales Rule.
March 1, 2000... In response to a recent increase in consumer complaints, the Federal Trade Commission (FTC) held a public forum to discuss outbound telemarketing issues. The Direct Marketing Association (The DMA) was in attendance. The DMA proposes that...

Online Efforts Get Warm and Fuzzy.
March 1, 2000... A recent survey conducted by market research firm Jupiter Communications found that 90 percent of online customers prefer some sort of human contact during an e-commerce transaction. In response to this consumer need, Lands' End has...

Opt-in E-mail Lists: The Wave of the Future?
March 1, 2000... "Opt-in e-mail lists will be the fastest growing segment of the e-mail industry in 2000." So says the Winterberry Group LLC in its most recent report, "Internet Direct Marketing: 10 Trends for 2000." The report goes on to say that, with...

Beware of this Common Marketing Blunder.
March 1, 2000... Marketing costs, including list rental, fulfillment, postage and delivery, are considerably higher when doing business internationally. Don't waste precious resources by neglecting to thoroughly research the cultural preferences of your target...

Direct Mail Enjoys Continued Growth.
March 1, 2000... The number of direct marketing efforts mailed within the United Kingdom continues to grow, and 1999 mail volumes are on course to surpass 1998 volumes, according to a new report from the Direct Mail Information Service, a U.K.-based direct mail...

The Hurdles of a Global Campaign.
March 1, 2000... More than ever, Web strategies determine the success or demise of your business as you launch into the world of international IT marketing. The old rules no longer apply. Many successful international companies have learned valuable lessons the...

Letters to the editor.
March 1, 2000... ON TARGET ABOUT PBS Well, Denny's done it again. He not only produced one of his best, most incisive, right on TARGET commentaries ["Famous Last Words," November 1999, p. 110], but--let's face it--one of his most hilarious! While the man...

New Requirements for Sweepstakes Promotions.
March 1, 2000... OVER THE PAST two years, sweepstakes promotions have come under attack by the press, Congress, private class-action suits and state attorneys general across the country. Several major companies have reached out-of-court settlements. Many...

E-mail Creative? Why Not?
March 1, 2000... E-MAIL IS A bargain compared to direct mail. It's almost instantaneous going out, gets very quick results and you can track dick-throughs to Web sites and even figure out who buys online. Sounds fabulous, doesn't it? It is. But, like...

The Digital Revolution.
March 1, 2000... Lenox Collections spent the past two years ramping up to a more fully integrated digital production environment IT WAS DECEMBER 1997 when Langhorne, PA-based Lenox Collections began talking about creating an internal database of product...

Don't Forget Sound Marketing & Creative in the Digital Age.
March 1, 2000... MARKETERS ARE EXCITED. So are consumers. What's the cause for all this excitement? E-commerce. Marketers recognize the opportunity to broaden their share of the market with e-commerce. Consumers are intrigued by the promise of online...

Moving Right Along.
March 1, 2000... DIGITAL PRODUCTION WORKFLOWS ARE CATCHING ON AT CATALOG COMPANIES OF ALL SIZES AT PUBLISHING companies, moving print products from the idea stage to print is more and more a digital process--and catalogers, too, are jumping in to the...

Creative with a Power Punch!
March 1, 2000... HOW TO MAKE A CREATIVE EFFORT MORE SUCCESSFUL WITH THE INJECTION OF DATABASE KNOWLEDGE THIS IS A GREAT TIME to be in direct marketing. Database information is becoming more plentiful and accurate; and clients are finally seeing the value...

Reaching Expectant and New Mums.
March 1, 2000... HOW AN INNOVATOR IN THE UNITED KINGDOM IS CAPITALIZING ON ONE OF THE BIGGEST LIFESTYLE CHANGES A LIFESTYLE CHANGE is one of the best predictors of a consumer's likelihood to buy goods and services. What's more, a consumer's total dollar...

Online Presence Represents Revenue Growth.
March 1, 2000... Business-to-business companies marketing online attribute 17 percent of their total business revenues to an Internet presence, according to "The Real Numbers Behind The Online Business-to-Business Industry," a study conducted by ActivMedia...

Small Businesses Slower to Adapt.
March 1, 2000... Small businesses continue to lag when it comes to adapting to Web, finds a report published by International Communications Research. In 1999, only 37 percent of the businesses surveyed reported having a Web site, an increase of 18 percent over...

Locating Qualified Business Prospects via the Web.
March 1, 2000... For business-to-business marketers, advertising on consumer-centric search engines and sites such as Amazon.com or Yahoo! is as useful as putting a billboard in Antarctica, according to Larry Trink, president of btb.com, a Web site recently...

Identifying the Decision Maker.
March 1, 2000... LEVERAGING CONSUMER AND BUSINESS DATA TO PINPOINT B-TO-B PROSPECTS BUSINESS-TO-BUSINESS marketing--often referred to as b-to-b--is a misnomer. Businesses don't sell or buy products and services. People do! It's the people inside the...

Hi- Tech Telemarketing.
March 1, 2000... THE LATEST BUSINESS-TO-BUSINESS TELESERVICE STRATEGIES TELEMARKETING IS UNDERGOING a fundamental transformation in philosophy and execution. New teleservice tactics supplement even newer technical innovations. Strategies that have evolved...

Changing the Traditional Mantra.
March 1, 2000... RULES TO LIVE BY FOR E-MAIL LIST SELECTION & TESTING ONE OF MY FAVORITE things to do on the weekends is nothing. And there's no better place to do nothing than at the beach. One Sunday while I was engrossed in my favorite pastime, I noticed...

Alternate Media: What's Worth Testing?
March 1, 2000... WITH THE RECENTLY proposed postal rate increases of 6.4 percent by 2001 and changes in mail processing that could eliminate any hope for discounts offered for mailer worksharing, many direct marketers have found themselves looking for alternate...

Le Club des Createurs de Beaute Mail Order Buyers.
March 1, 2000... Reach trendy, fashion-conscious female consumers who have purchased via mail order from the Le Club des Createurs de Beaute catalog. This unique catalog offers a complete line-up of European makeup, skincare, haircare and fragrances. The women...

Health Conscious Women.
March 1, 2000... These are active women in their 50s and 60s who are conscious of their health and take steps to maintain a healthy lifestyle. These women responders made an appointment after reading an ad and paid $30 for a quick and convenient bone density...

GOP Conservative Agenda Donors.
March 1, 2000... Target 68,600 GOP conservative agenda donors. These recent donors are educated and well-informed on all aspects of the Republican agenda. They are concerned with economic issues, and have respect for laws and our constitution, our national...

Outdoor Explorers.
March 1, 2000... Outdoor Explorer is a new adventure magazine for active adults and families who want to explore nature, try new sports, experience new adventure and make the outdoors an easy active part of their everyday lifestyle. This list is ideal for...

Double Diamond Internet Sweepstakes Entrants.
March 1, 2000... Reach 25,000 opportunity-seeking consumers who have entered into a sweepstakes via the Internet, direct mail or telemarketing campaigns. These customers have either purchased a pre-paid phone card or memorabilia while entering a sweepstakes or...

Cooking Club of America PIP.
March 1, 2000... Reach the responsive members of the Cooking Club of America by including your inserts in outgoing packages of cooking books purchased by club members. From enthusiastic cooks to culinary experts, these women and men have spent $24 per year to...

BMG New Member PIP.
March 1, 2000... This file of 3,600,000 includes BMG's new member compact disc buyers. Members are dedicated to their interests and have the discretionary income to purchase additional selections. They have responded consistently to the inserts enclosed in...

Daytona 500 Fan Bag Insert Program.
March 1, 2000... Reach the ever-growing 100,000 Nascar professional car racing fans with your insert and/or product sample placed into fan gift bags or event packs. Bags and packs are personally distributed on-site or at exit areas before, during or after...

Practising Law Institute Legal Seminar Attendees and Book Buyers.
March 1, 2000... These 368,288 lawyers and allied professionals are Practising Law Institute legal seminar attendees and book buyers from over 40 different interest areas. These influential professionals are also ideal prospects for general business offers and...

New York Academy of Sciences.
March 1, 2000... Reach 55,600 active members of the New York Academy of Sciences. This file primarily includes men who are upscale, well-educated, computer savvy professionals who travel for business and pleasure, hold investment portfolios and lead acquisitive...

Atlas Pen a Pencil Buyers.
March 1, 2000... These 100,000 12-month buyers are kindergarten to 6th grade teachers who purchase personalized gifts for their students to use as rewards, teaching aides and classroom/activity motivators. Teachers can choose to purchase from among personalized...

Hi-Tech Executives.
March 1, 2000... Reach 98,693 American Senior executives and management involved in high-tech industries. This list includes prospects, respondents and attendees of professional upgrading seminars and courses relating to a wide variety of highly technical...

Hispanic Americans.
March 1, 2000... A CRASH COURSE IN CULTURALLY-SENSITIVE MARKETING Hispanic Americans are the fastest growing ethnic group in the United States. Today one out of every eight U.S. residents is Hispanic; by the year 2020, they will be the largest minority...

MARKETING INFORMATION NETWORK.
March 1, 2000... MARKETING INFORMATION NETWORK (mIn) is a service to list brokers that keeps track of virtually all published American and Canadian lists, card decks and alternate media opportunities. mIn's computers house information and data cards on about...

Rethinking Radio[ldots].
March 1, 2000... IN THE ERA before television, Franklin Roosevelt connected with the American people on radio with his weekly "fireside chats." They were so effective that he managed to get re-elected three times. What was Roosevelt's secret? His technique was...

Don't Dump Your Direct Mail Efforts!
March 1, 2000... Don't Dump Your Direct Mail Efforts! An August 1999 Pitney Bowes study titled "The Role of Direct Mail in E-Commerce" shows the significant role direct mail plays in building long-term...

Winning Back Lost Customers.
March 1, 2000... Organizations across industries are realizing significant benefits with campaign management technology. The following case study highlights how one company is integrating technology and strategy on a grand scale to gain competitive advantage....