Target Marketing articles from June 2001

Target Marketing archives from June 2001

Everything Old Is New Again.
June 1, 2001... HAVE YOU BEEN TO A MALL LATELY? Check out the fashions sported by the teenage girls: In their low-slung jeans and halter tops, they look like flashbacks to the 1970s. Walk into the music store, and they're promoting the Beades' album (which, by...

A.M. Mailing Services Inc.
June 1, 2001... Here's a tip from A.M. Mailing Services Inc.: When you're planing your mailing, don't forget to order extra envelopes. You need to allow for spoilage from inserter and inkjetting setups. The industry standard for overage is 5 percent to 10...

RSL Communications.
June 1, 2001... You can get all sorts of ideas for how to use premiums, incentives, ride-alongs, co-ops, sampling and Internet promotions by reading through the promotional opportunities listed in PromotionLINK. This free monthly newsletter is published by...

Multimedia Live.(on online businesses)(Brief Article)
June 1, 2001... Online businesses are falling short of customer expectations when it comes to customer service, according to a white paper released by Multimedia Live. "Intelligent Customer Service: Improving Your Online Customer Interactions" offers...

And stuff to buy.(Brief Article)(Review)
June 1, 2001... How do you develop a steady stream of qualified leads and then convert those leads to sales? In his new book, "S.U.R.E.-Fire Direct Response Marketing: Generating Business-to-Business Sales Leads for Bottom-Line Success," Russell Kern offers...

Satisfaction Guaranteed.
June 1, 2001... Part three of our four-part series, "The Four Components of an Offer." If you're selling merchandise via the Web, direct mail or catalogs, your product guarantee plays a key role in your offer. Because your customers can't touch, feel...

The Idea Factory.
June 1, 2001... Once in a while, a fun marketing idea reaches our offices and brings a welcome chuckle. This one came in an editor's take-out Chinese lunch. She opened her fortune cookie, pulled out the little slip of prophecy, and noticed something on...

PRIVATE EYES.
June 1, 2001... U.S. consumers are concerned about sharing their personal information online and offline, and have slightly greater confidence in business than government to protect their information or set appropriate privacy standards, according to a recent...

'Net Usage.
June 1, 2001... About eight out of 10 companies with Web sites use them primarily to offer marketing and/or information to site visitors, according to a recent study from The Direct Marketing Association (DMA). The DMA surveyed 393 marketers (272 DMA members...

CSEs' Influence.
June 1, 2001... Comparison-shopping engines (CSEs) influenced 3.7 percent of the total $38 billion spent on business-to-consumer (b-to-c) e-commerce sales in 2000, according to a report from Winterberry Group, a research and consulting company...

THE NEXT FRONTIER.
June 1, 2001... Europe is the next frontier for e-commerce. By year-end, 108 million Europeans will be online, predicts a new eEurope Report from eMarketer. This is a 54-percent increase from the 70 million online recorded in 2000. The online audience in...

NEW TO MARKET.
June 1, 2001... Two new international lists have entered the market. The National Geographic Society has made both its international active and expired member lists available. These sought-after names include 660,000 active members and 2.5 million inactive...

RED HERRING.
June 1, 2001... Also, Red Herring made its international subscriber list available for third-party rental. These 17,738 active subscribers are entrepreneurial, technology-oriented business leaders; 70 percent work in the technology field, of which 79 percent...

CATALOG HEAVEN.
June 1, 2001... I HAVE A BASKET that's the resting place of many direct mail pieces. There also are some old receipts, past issues of Readers' Digest and a good deal of catalogs there, too. I like to read catalogs at my leisure; it's recreational and...

Dare to Be Different.
June 1, 2001... A Three-Step Plan to Help B-to-B Catalogs Rise Above the Crowd CREATING BRAND differentiation in a business-to-business (b-to-b) catalog is an unenviable chore. Consumer catalog designers have it made. They separate themselves from...

E-mail Segmentation Strategies.
June 1, 2001... YOU'RE E-MAIL MARKETING to your customer file and have mastered the art of developing creative approaches that work best. In the process, you're capturing data on how your customers interact with e-mail, such as via click-throughs on specific...

What Makes a GREAT Direct Marketing CLIENT.
June 1, 2001... SUCCESS IN ANY direct marketing program rests in two places: first with the client, and then with the vendor or agency. I recently asked our account management team members to reflect on the 1,200 programs we've done during the past two years,...

Commercial Speech.(and the First Admendment)(Brief Article)
June 1, 2001... THE FIRST AMENDMENT protects freedom of speech. Nevertheless, during the years, the federal courts have distinguished the concept of commercial speech from non-commercial speech. Non-misleading commercial speech regarding a lawful activity...

Extending the Brand.(Martha Stewart)
June 1, 2001... HOW TO OPTIMIZE THE BRAND-CUSTOMER RELATIONSHIP ACROSS MULTIPLE CONTACT POINTS THE MARTHA STEWART brand, synonymous with the notion of raising the quality of living in and around the home, drives diverse and complementary publishing,...

Chart Your Path.(tips on e-mail campaigns)(Brief Article)
June 1, 2001... 10 STEPS TO EFFECTIVE E-MAIL CAMPAIGNS MORE MARKETERS ARE embracing permission e-mail marketing as an effective and affordable way to improve customer relationships. However, marketers face a significant challenge when developing such...

The Rise and Fall of Time-Life Books.(Time Life Inc. history)
June 1, 2001... OCT. 4, 1957, is etched in my memory almost as clearly as the day Kennedy was shot. That October day, the Russians launched sputnik, leaving the U.S. space program at the starting gate. I stood on Columbia University's main campus talking...

Far From Over.(US catalog companies marketing in Japan)(Brief Article)
June 1, 2001... U.S. CATALOGERS MARKETING IN JAPAN MAY HAVE BEEN DEFLATED BY RECESSION, BUT THEY ARE NOT DEFEATED IN THE MID-1990s, direct marketers sought riches in Japan much like the miners of the California gold rush. The yen reached an all-time high...

A Road Map for B-to-B Database Marketing.(business-to-business)(Statistical Data Included)
June 1, 2001... TODAY'S MARKETERS ENJOY new approaches, processes and tools to launch a database-marketing system that promises to reach the two seemingly opposite goals of selling more and spending less. When most companies begin building a...

Reel 'Em In.(tips on business-to-business marketing)(Brief Article)
June 1, 2001... SIX ELEMENTS OF SUCCESSFUL B-TO-B LEAD-GENERATION FULFILLMENT KITS YOU'VE GOT YOUR PROSPECTS' ATTENTION. Your job now is to guide them toward your net--that is, to make a purchase. One way to accomplish this is to use a literature...

Prepress in the Digital Age.
June 1, 2001... WHAT A DECADE it's been for the prepress world. In 1990, prepress production of catalogs mostly meant processing from film. Today, most catalog prepress production is digital, never seeing physical reality until plates are burned for press. ...

General Nutrition Corp.(customer base)(Brief Article)
June 1, 2001... Reach 12,046,323 health-conscious individuals who are GNG Gold Card members. These consumers seek healthy and active lifestyles and make purchases with the Gold Card to earn special savings and benefits. These loyal customers readily...

Soaps in Depth.(Biweekly magazine)(Brief Article)
June 1, 2001... Target the 29,946 predominately female subscribers to Soaps in Depth, a biweekly magazine that gives readers the latest news and previews on ABC Network soap operas ("All My Children," "General Hospital," "One Life to Live" and "Port...

National Arbor Day Foundation.(Tree-planting environmental organization)(Brief Article)
June 1, 2001... The 1,187,979 members of the National Arbor Day Foundation donated $10 through the mail in support of the world's largest tree-planting environmental organization. This audience is devoted to supporting our environment, and they readily...

National Enquirer Active Subscribers.(Popular gossip publication)(Brief Article)
June 1, 2001... Reach 354,323 active subscribers to the National Enquirer, the country's popular gossip publication. This audience of ardent readers loves to get the scoop on breaking stories. This 65-percent female audience has an average annual income of...

Smithsonian Magazine.(readership survey)(Brief Article)(Statistical Data Included)
June 1, 2001... Target 1,574,459 highly responsive subscribers of Smithsonian Magazine, one of the largest and most influential publications in the country. These highly educated and affluent individuals enjoy reading about the arts, environment, history,...

Avid Readers.
June 1, 2001... Target a literate audience of 9,480,000 consumers who devote most of their free dine to reading. These individuals are likely to join book clubs, shop at second-hand bookstores and shop online for the latest releases of their favorite authors....

Mary Maxim Catalog Buyers.(Brief Article)(Statistical Data Included)
June 1, 2001... Target 268,000 12-month catalog buyers who purchase tools for craft projects, including cross-stitchery and embroidery, knitting and crocheting, needlepoint, quilting, woodcrafts and decorative home crafts. More than 87 percent of this mostly...

The Real Source Catalog Buyers.(Brief Article)(Statistical Data Included)
June 1, 2001... Target 16,521 catalog buyers who spend an average of $110 per order on Volkswagen parts and accessories from The Real Source. These VW owners shop for classic accessories, maintenance and repair parts, designer floor-mats, jackets, jewelry,...

Council for a Livable World.(Arms control group)(Brief Article)
June 1, 2001... Reach 10,023 donors to the Council for a Livable World. These globally aware individuals are concerned with saving the planet from a nuclear holocaust and have made an average donation of $20 to help elect government officials who share their...

Call Home America service.(Global Crossing's personal 800 number service)(International Pages)(Brief Article)
June 1, 2001... Reach 171,433 parents and families who use Global Crossing's personal 800 number service. Call Home America is marketed to parents of college students as a means of economically calling home from any phone, especially from college dormitories....

Hello Direct Master File.(Desktop telephone equipment)(Brief Article)
June 1, 2001... Hello Direct is a developer and b-to-b direct marketer of desktop telephone equipment. The 178,003 individuals on this file buy telephone equipment including headsets, audio and video conferencing, wireless and related products. These catalog...

Communications Executives.(Technical information in wireline and wireless information)(Brief Article)
June 1, 2001... Tap 22,549 top mail buyers of management and technical information in wireline and wireless information. These business executives have corporate, marketing, sales or technical responsibilities with an emphasis on regulatory issues, new...

PostNewsweek Tech Media.(IT professionals )(Brief Article)
June 1, 2001... Reach 576,753 corporate, MIS/DP and computer industry executives. The list allows you to target IT professionals and top-level decision-makers who subscribe to PostNewsweek Tech Media Group publications and/or attend their seminars. These...

Syllabus.(Education technology professionals magazine)(Brief Article)
June 1, 2001... Mail to the 74,188 active subscribers to Syllabus, a controlled-circulation magazine for education technology professionals. This predominantly male audience consists of instructors and administrators who are actively integrating microcomputer...

Creative Art and Media Professionals.(Internet survey)(Brief Article)
June 1, 2001... This audience of 81,751 creative art and media professionals completed online questionnaires with questions about age, gender, occupation, income, marital status and hobbies. This 60-percent female file is PG friendly and has access to the...

Kid's Stuff Catalog Blow-In.(Kid's Stuff Inc.)(Brief Article)
June 1, 2001... Target buyers from Kid's Stuff Inc.'s three catalogs: Perfectly Safe, Kid's Club and Natural Baby. These hotline buyers have purchased infant and toddler safety equipment, apparel, toys and games for children ages 0-3. Your insert can reach 5.8...

The Student Center E-Newsletter.(College and high school students)(Brief Article)
June 1, 2001... Reach 30,000 college and high school students with an exclusive electronic newsletter sponsorship of The Student Center. The site receives more than 4 million hits per month from students searching for academic advice. They can register at...

Saleoutlet.com.(Retail search engine)(Internet/Web/Online Service Information)(Brief Article)(Company Profile)
June 1, 2001... Saleoutlet.com is the Internet's version of a mega-sale retail outlet center. This file allows you to reach 207,097 online shoppers who search the Web for quality merchandise at low prices. Shoppers can find brand-name items using...

Chalk Talk: Marketing To Teachers.(National Center for Educational Statistics )(Internet/Web/Online Service Information)
June 1, 2001... THEY'RE HIGHLY EDUCATED, have above-average household incomes, and their ranks are filled mostly with women. Sounds like a marketer's dream demographic, doesn't it? In 2000, there were about 4 million elementary and secondary school...

CORRECTION.(New Parent, International Childbirth Education Association)(Brief Article)(Correction Notice)
June 1, 2001... In the May issue's Market Focus, we erroneously noted that New Parent is a quarterly magazine; it's a bi-annual. It is the official publication of the International Childbirth Education Association, not the International Child Education...

HISTORY LESSONS.(Direct marketing )(Brief Article)
June 1, 2001... TWO SAYINGS KEEP coming to my mind: "The more things change, the more they stay the same," and "History repeats itself." When looking at the past 26 years that I've been in the list services industry, it seems as if the same concerns keep...

Famous last words.(Brief Article)
June 1, 2001... One-to-One Marketing and the "Shot Heard 'Round the World" Bobby Thomson, the New York Giants' third baseman, stands poised in the batter's box. In the bottom of the ninth inning, in the final game of a playoff, his team trails the...