Target Marketing articles from June 2000

Target Marketing archives from June 2000

My Dad, the Shopping Pro.(direct mailers and catalogers miss chance to do robust business selling gifts)(Brief Article)
June 1, 2000... MY DAD IS THE CONSUMMATE SHOPPING PRO. It never ceases to amaze me how he can find the perfect gift for just about anybody--regardless of occasion. I first learned the secret of his shopping success when I was 13 years old. "Let's go shop for...

MARKETING AUTOMATION.(Brief Article)
June 1, 2000... Want to enjoy the benefits of marketing automation while avoiding its hazards? "Navigating the Marketing Automation Minefield"--a white paper from Saligent Software--defines marketing automation and outlines its steps, including analyzing...

LIST SERVICES.(Brief Article)(Statistical Data Included)
June 1, 2000... If you are interested in buying new homeowner data for your direct mail campaign, you now have instant, free online count access to four million of these consumer records. Offered by Accudata, this consumer database provides information on...

INTERNET.(Brief Article)
June 1, 2000... Created to fill the demand for companies who want to get a jump-start gauging customer satisfaction without having to go through the traditional sales and consultation process, cP Lite allows a company to undertake a simple yet valid customer...

DIRECT MAIL.(Brief Article)
June 1, 2000... "Six Tips for Producing Direct Mail That Sells," offered by Deltron Designs, is a free booklet designed primarily for business-to-business marketers that want to increase the leads and sales produced by their direct mail efforts. The booklet...

And stuff to buy.(Brief Article)
June 1, 2000... Market research can be a much-needed crystal ball for businesses. With the ability to predict major marketplace shifts, market research provides an opportunity for insights that help businesses to better understand their consumers, employees,...

Small Businesses Get Big Results With Online Coupons.(Brief Article)(Statistical Data Included)
June 1, 2000... Small businesses in the retail and service industries traditionally have not had access to mass and new media advertising. The SuperCoups approach is a three-tiered marketing strategy that makes these options available, and offers consulting...

Making Card Decks Work For You.(Brief Article)(Statistical Data Included)
June 1, 2000... You can't make a sale unless your customers notice your offer. Here are some suggestions to elicit response and guarantee your offer stands out in a card deck: Headline Here's your first, and often only, chance to grab the prospect....

Test your DM IQ.
June 1, 2000... Quiz # 18 Bob Hacker heads the Hacker Group in Seattle, where every day he sends staffers a quiz like this one. He can be reached at (425) 454-8556 or rhacker@hackergroup.com. Q. Faron Height is the project manager for our new job. The...

Don't Forget the Basics.(Brief Article)(Statistical Data Included)
June 1, 2000... A Database Marketer's Checklist Speaking at the Direct Marketing to Business (DMB) conference in March, and the National Center for Database Marketing (NCDM) show last December, I was amazed to learn that so many people practicing database...

ASK THE EXPERTS: How do you develop good call center supervisors, and what can you expect from them?(Brief Article)
June 1, 2000... Laura A. Hansen, vice president, sales and marketing, Direct Response Corporation, responds: "Part of the answer is how a manager approaches the process of hiring call center supervisors. In the past, the theory was to hire supervisors...

Sending "Compelling Concepts" to Online Prospects.(Brief Article)
June 1, 2000... The New Yorker's Malcolm Gladwell calls them doppelg[[ddot{a}]ngers; Net Perceptions' senior vice president Steve Larsen thinks of them as "taste soulmates," or members of a community. Who are they? They're online shoppers who share...

The Whole Enchilada.(Brief Article)
June 1, 2000... ONE SOFTWARE PACKAGE YIELDS MANY SOLUTIONS Franklin Templeton, a global investment management firm, desperately needed to support its desk-bound sales, mobile field personnel and marketing group by using centrally-located customer data. ...

Mail-order Snapshot.(Brief Article)
June 1, 2000... Sweden's mail-order industry is well established. This Scandinavian country boasts more than 800 mail-order companies, of which 50 are catalogs.

Getting Consumers to Opt-In.(Brief Article)
June 1, 2000... With escalating concerns about privacy, one of the biggest challenges in the direct marketing industry is getting consumers to "opt-in." The bellwether country is the United Kingdom, where much of the global legislation has originated. ...

Publishers Lead the Way.(marketing, creative industries)(Brief Article)(Statistical Data Included)
June 1, 2000... Does your target audience include creative service professionals in Europe? If so, you should know that publishers make up more than half of the $70 billion-plus creative market in Europe, with more than 6,000 establishments, according to the...

Customer Service a Focal Point in Asia.(Brief Article)
June 1, 2000... Customer satisfaction has become the focus of many Pan Asian call centers as competition heats up following the deregulation and privatization of Pan Asian call center hardware and software markets. A study by the international marketing...

DIRECT MAIL CAN HELP SAVE YOUR REPUTATION.(Brief Article)
June 1, 2000... PRODUCT RECALLS--and the legal and public relations headaches that accompany them--are every company's worst nightmare. At the least, recalls are an embarrassment; at worst, they can threaten your company's existence. Direct mail, however,...

Taping and Monitoring Telephone Calls.(employee monitoring)(Brief Article)
June 1, 2000... THE TAPING OF telephone calls splashed all over the media as a side effect of the Monica Lewinsky escapade. Linda Tripp was indicted for violating the laws of Maryland because she taped their telephone calls without Monica Lewinsky's consent....

Staying Inspired.(advertising agencies, management)(Column)
June 1, 2000... I HAVE SPRING FEVER. So, several times a day I get up from my desk and walk out on our deck 18 floors above Madison Avenue. The combination of trees, flowers, the warm breeze and the sun on my face makes me feel great. I feel renewed. ...

GEARING UP FOR THE HOLIDAY RUSH.(Statistical Data Included)
June 1, 2000... IT'S NOT BEGINNING TO LOOK a lot like Christmas just yet, but retailers know the importance of preparing early. With 1999 holiday shoppers spending an average of $1,080 on gift purchases, the sheer numbers can be daunting. Now is the time to...

Plan Early--Avoid DRTV's Holiday Rush.(direct response television, Christmas retail)(Brief Article)
June 1, 2000... IT'S JUNE. Millions of consumers are shopping for swimsuits, sun block and diet products; as temperatures rise, TV viewership is falling into rerun doldrums. But don't permit the promised warmth and lull of the approaching season to distract...

E-commerce: Changing the Rules for Back-End Operations.(direct mail)(Brief Article)
June 1, 2000... PRIOR TO 1999, every aspect of backend support operations for the direct marketing industry was geared and tailored to meet the needs of the typical cataloger. In the 1970s and 1980s, direct marketing was limited to the mailbox. Order...

Countdown to Holiday 2000.(retail industry, customer service)(Brief Article)
June 1, 2000... MANY RETAILERS and e-tailers are still smarting from the missteps in customer service and fulfillment encountered during the 1999 holiday season. The key to retail e-commerce success today is a multi-channel approach and tight integration of...

365 Days a Year.(retail industry, gifts, promotions)(Brief Article)
June 1, 2000... HOW TO ENCOURAGE YEAR-ROUND GIFT-GIVING PURCHASES Do you MAKE 80 percent of your sales during the last two months of the year? Would you like to flatten the peaks and valleys of the gift-purchase business? Do you want to increase your gift...

Revisiting the Asia-Pacific.
June 1, 2000... CONFIDENCE RETURNS TO THE REGION FOLLOWING THE ECONOMIC CRISIS AS ECONOMIC recovery gains momentum in Asia, confidence is returning. Mailing activity around the region has picked up substantially since January 2000 as a result of the...

Design for Response.(Brief Article)
June 1, 2000... AN OPEN LETTER TO DIRECT MAIL DESIGNERS DO YOU THINK it's hard to find a good copywriter? Try finding a good designer. These days I employ a reliable team of designers to work on my clients' projects, but finding and training them was a...

The Future of Mail Monitoring.(Brief Article)
June 1, 2000... REAL-TIME RETRIEVAL OF INFORMATION WITH BUSINESS continuing to move at a rapid pace, the advent of the Internet has enabled direct marketers to obtain instant access to data. This has revolutionized the way we work and has brought mail...

Niche Marketing.(Brief Article)
June 1, 2000... The face of business is changing. Women- and minority-owned businesses are the fastest-growing segments in the small business market. Defined as being 51 percent or more controlled by a woman or minority, women-owned businesses are growing at...

Corporate Sales Online.(Brief Article)
June 1, 2000... A purchasing manager is given the task of ordering polo shirts bearing the corporate logo for 100 sales reps to wear at an upcoming trade show. In the past, he or she would have to locate the appropriate catalog, pick a shirt style, have the...

Capitalize on the Differences.
June 1, 2000... HOW TO SUCCESSFULLY USE SEGMENTATION FOR B-TO-B MARKETING DIFFERENT PEOPLE BEHAVE differently. Business people are no exception. By recognizing differences in your database, you can group customers with like characteristics and capitalize...

Mail Fulfillment for B-to-B Mutual Fund Customers.(Brief Article)
June 1, 2000... CARING FOR THE BROKER/DEALER CHANNEL THE PAST FEW YEARS have seen the mutual fund industry awash in record amounts of new investments. Investment companies are spending heavily to recruit new brokers and retail investors through...

Finding an Asset Management Solution That's Right for You.(Brief Article)
June 1, 2000... ASSETS, MEDIA, intellectual property: Call it what you will, its management is an increasingly vital component of catalog production, as companies rush to get all of their selling channels in a row--print, Web and telephone sales, even CD-ROM....

Aging but Still Beautiful.(Brief Article)
June 1, 2000... Market potential for direct-sold beauty and anti-aging products grows as Baby Boomers hit middle age WHEN CROW'S FEET and gray hairs start appearing, what's a girl--or a guy--to do? Get out the anti-wrinkle cream, of course. Cover that...

Maturing Boomers.(Brief Article)(Statistical Data Included)
June 1, 2000... These 2,305,879 baby boomers are either approaching their fiftieth birthday or have already turned 50. These well-educated individuals are enjoying their peak earning and spending years, and it is projected that they will inherit about $10...

J. Jill Catalog.(Brief Article)(Statistical Data Included)
June 1, 2000... Target 919,000 serious shoppers who have purchased clothing, shoes, accessories and gifts from the J. Jill catalog. These affluent females have an average income of $75,000 and spend an average of $150 per order. They range in age between 35...

Outdoor Photographer Magazine.(Brief Article)
June 1, 2000... Outdoor Photographer magazine subscribers are both outdoor enthusiasts who like to take pictures and photographers who enjoy photographing the great outdoors. It's the relationship of their affection for the outdoors and the creative enjoyment...

Midtown Elders.(Brief Article)(Statistical Data Included)
June 1, 2000... Midtown elders describes the most common form of retirement: staying in the town where you grew up, either in the family home or in a retirement village. These 3,876,356 mail-order buyers are a mixed group of white and blue collar retirees,...

Primedia Hunting Group.(Brief Article)(Statistical Data Included)
June 1, 2000... Reach 1,803,689 active subscribers to Bowhunter, Game & Fish, North American Whitetail, Shooting Times, Shooting Times/Shotgun News Sweepstakes and Shotgun News. Also included are subscribers to all Primedia enthusiast group publications who...

Muslim American Consumers.(Brief Article)(Statistical Data Included)
June 1, 2000... This file includes 69,991 Muslim American donors, subscribers, activists, leaders, clergy and business people who have been compiled from Muslim-American organizations, subscription lists and membership rosters. This audience has merit for such...

National Council of Jewish Women.(Brief Article)(Statistical Data Included)
June 1, 2000... Target 64,354 members of the National Council of Jewish Women. The organization's mission is to improve the lives of women, children and families of all backgrounds and to support human rights in the United States and Israel. Volunteers provide...

Daystar Technologies.(Brief Article)(Statistical Data Included)
June 1, 2000... The Daystar Technologies file of 60,825 targets high-end Macintosh owners who have purchased accelerator products to increase the power and performance of their computer systems. Buyers include graphic artists, desktop publishers, multimedia...

Fleet Maintenance Supervisor.(Brief Article)(Statistical Data Included)
June 1, 2000... Reach 44,018 decision makers at America's leading commercial vehicle maintenance facilities who are active subscribers to Fleet Maintenance Supervisor magazine. Readers are primarily male managers and supervisors who purchase, recommend vehicle...

ToyFare PIP.(Brief Article)(Statistical Data Included)
June 1, 2000... Have your insert ride-along with collectible action figures ordered through ToyFare: The Toy Magazine. Readers are predominately young men between the ages of 12 and 14 who collect action figures, comics and comic-related entertainment such as...

Bike Nashbar Catalog Buyers.(Brief Article)(Statistical Data Included)
June 1, 2000... Have your inserts ride along with shipments of purchases from the Bike Nashbar catalog. Buyers are serious bicycle racing, touring and mountain biking enthusiasts who spend an average of $76 per order for apparel, accessories, parts and tools....

Mind Your Language.(Brief Article)
June 1, 2000... When marketing overseas, it may NOT make sense to use your current American control IT WAS GEORGE BERNARD SHAW who said that England and America were separated by a common language. After five days in London and 12 days in Scotland I...