Target Marketing articles from June 1996

Target Marketing archives from June 1996

Web sessions well attended. (target marketing on the Internet)
June 1, 1996... With more than 11 million people currently exploring the World Wide Web, many direct marketers want to know about the benefits of entering cyberspace. DMDNY attendees had the chance by participating in sessions centered around the Internet,...

Introducing bank card marketing.
June 1, 1996... Often overlooked due to its Third World status, Pakistan has hosted a second direct marketing symposium in as many years. Attending the conference, Ray Jutkins, founder of Rockingham(*) Jutkins(*) Marketing, observed first hand the success of one...

Europe keeps apace. (direct marketing)
June 1, 1996... Attending the European Direct Marketing Assn. (EDMA) conference in Brussels, Belgium this past April, Target Marketing Editorial Advisor Dick Miller reports that direct marketing in Europe continues to grow. If this year's EDMA Forum in...

Inside a modern lettershop. (includes related article on keeping up with current postal issues)(Cover Story)
June 1, 1996... Striving to Be Effective and Efficient Your potential moneymaking mailing has been whisked off to a lettershop. What happens next? Will your projected Return on Investment be met? Will it even get to the intended people? These and other...

Designed to get delivered: how to insure your direct mail design doesn't make processing or mailing more difficult or expensive.
June 1, 1996... Since the 1980s, the methods used to sort and distribute the nation's mail have changed from mostly manual and mechanized to mostly automated. Automated processing equipment used by the U.S. Postal Service requires mail that is machinable - of...

Coming clean: dirty lists equal high postage; address hygiene is the answer.
June 1, 1996... If you've been trapped on a desert island for the past few months, we've got some news for you: Classification Reform is coming July 1. And the outcome is not only about rates. It seems, the United States Postal Service (USPS) is hard-pressed...

MICR printing. (magnetic ink character recognition)
June 1, 1996... WHERE ACCOUNTING AND MARKETING MESH SCENARIO #1: The mail arrives. A #10 envelope proclaims that a $100 check is enclosed. You tear into it, and you do indeed discover a $100 check made out to you. When you endorse and deposit the check, you...

Catalog printing checklist.
June 1, 1996... COUNT THE WAYS YOUR PRINTER CAN HELP YOU PRODUCE THE BEST CATALOG FOR YOUR BUCKS An attractive, cost-effective catalog begins with thorough planning. The marketing department and creative team probably meet numerous times to brainstorm...

New ways to raise money. (direct-mail fundraising)
June 1, 1996... OPTIMIZE YOUR HOUSE FILE; EXPLORE ALTERNATE MEDIA The number of charities, PACs and political candidates asking for the same money in support of their specific causes continues to rise. The result: more mail and more telemarketing appeals....

The high-tech marketing of low-tech products. (direct mail marketing)
June 1, 1996... OR, WHY HIGH-TECH WILL COME TO LOVE LOW-TECH DIRECT MARKETING Today, many high-technology clients frankly hate classic - low-tech - direct marketing. When presented with aggressive, offer-driven packages, the response is often rejection and...

Making a catalog personal.
June 1, 1996... Jane and Harry Willson, proprietors of Sunnyland Farms, Albany, GA - one of the premier purveyors of pecans ("plain & fancy and other nuts and fruits") - do not have a database or a housefile. They have a family of customers who feel personally...

A monstrous assault on the First Amendment.
June 1, 1996... From the Federal Trade Commission, Feb. 28, 1996, under the heading, "COMPANY THAT USES FICTITIOUS 'BOOK REVIEW' TO SELL BOOKS AGREES TO SETTLE FTC CHARGES: Georgetown Publishing House Limited Partnership, Inc., a Washington, D.C.-based...

U.K. roundup: hi-ho, it's off to the London fair! (International Direct Marketing Fair)
June 1, 1996... American direct marketing is the best in the world. It s not that we are smarter...or more creative. Quite simply, the U.S. has a relatively affluent population of 280 million consumers - the majority of whom speak a common language - plus 11...