Target Marketing articles from June 1995

Target Marketing archives from June 1995

Database marketing breakthroughs.(Cover Story)
June 1, 1995... Benjamin Franklin understood the most basic tenet of database marketing: Treat your customers as if each and every encounter was on a one-to-one, face-to-face basis. Franklin, America's first postmaster general, also produced the first catalog....

"People don't like to be sold."(Myths of Database Marketing, part 2)
June 1, 1995... "IF YOU BUILD IT, THEY WILL COME." - FIELD OF DREAMS This piece is being written on a United Airlines DC-10 at 35,000 feet on an Apple PowerBook 150. It was purchased at the Computer City behind the Cherry Hill, NJ, Mall - a large, charmless...

Printing for a market of one. (printing direct mail materials)
June 1, 1995... DATABASE-DRIVEN PRINTING TECHNOLOGY ENABLES YOU TO PRODUCE DIRECT MAIL THAT SPEAKS TO CUSTOMERS ONE AT A TIME The mercurial winds of marketing have further refined how marketers segment their target audiences. To be successful, Don Peppers and...

Printing electrified.
June 1, 1995... "Always match the job to the press" is the guideline to follow when specing print jobs. And all presses have their strengths and limitations; at the present, digital presses cannot handle more than 5,000 pages economically. Enter the...

Can self-mailers work?
June 1, 1995... SO YOU THOUGHT SELF-MAILERS WERE TOO RISKY? THINK AGAIN! FROM POSTCARDS TO MAGALOGS, HERE ARE PROVEN FORMATS TO TEST Self-mailers can cut costs, boost response - even give new life to an old control package. So why have so many direct marketers...

10 start-up strategies. (mail-order business)
June 1, 1995... HOW TO BRING YOUR NEW CATALOG TO BREAK-EVEN FASTER The Double Whammy in 1995 of a significant postal increase and an outrageous rise in paper costs come close to killing the new catalog start-up opportunity, except for the most deep-pocketed...

Rowland Hill, where are you? (Englishman who reformed postal service in Britain in the 18th century)
June 1, 1995... A LOOK BACK TO 19TH CENTURY ENGLAND PROVES CHANGE IN THE POSTAL SYSTEM CAN BE A GOOD THING EDITOR'S NOTE: This is the first in a series of articles on the pending postal reclassification. Look for details on what reclassification will mean to...

Directory of international suppliers.(Directory)
June 1, 1995... Choosing a partner for your international waltz The fact that this magazine has an annual directory of international direct marketing services tells you something about the exploding world of international direct marketing. Just a few years...