Target Marketing articles from July 2001

Target Marketing archives from July 2001

Stop the 'Up or Out' Mentality.(Brief Article)
July 1, 2001... IT USED TO BE THAT THERE WAS ONE WAY TO greater rewards and respect on the job, one accepted career path to success: the vertical road to the top. Keep doing good work, and you will follow a steady path of promotions and someday reach the ranks...

TELEMARKETING.(Brief Article)
July 1, 2001... Most companies just can't afford to gamble with their telemarketing budgets. Access Direct's list "12 Steps to Effective Client Relationship Management" helps take the risk out of telemarketing with tips for companies on how to reach and exceed...

E-MAIL MARKETING.(Brief Article)
July 1, 2001... Have you considered incorporating e-mail into your company's overall branding strategy? Or have you wondered whether to insource or outsource e-mail marketing? To learn how e-mail can be an integral part of your company's overall CRM strategy,...

CRM.(Brief Article)
July 1, 2001... While most companies value good relationships with customers, all companies value profits. But what's the best way to successfully ensure both? Robert Hall, a leader in the CRM industry, addresses the challenge of creating more value from...

ONLINE MARKETING.(Brief Article)
July 1, 2001... Want to learn how your business can better gain and hold customer loyalty? Sign up for Raphel Marketing's e-mail newsletter and discover innovative marketing, promotions and advertising solutions for your business. The Raphel Report is a...

INSURANCE MARKETING NEWS.(Brief Article)
July 1, 2001... To keep insurance direct and database marketers on the industry's inside track, JCG, Ltd. has launched the Insurance Marketing Insider, a free monthly newsletter written by industry expert Don Jackson. The monthly newsletter provides case...

And stuff to buy.(Mark Gobe's "Emotional Branding")(Brief Article)
July 1, 2001... Understanding the psychology behind a customer's purchasing habits is inarguably one of the keys to success for any company. For example, what causes a customer to reach for a Coke and not a Pepsi? Or to purchase an i-Mac rather than a Compaq?...

Incentives.(The Four Components of Every Offer)(Brief Article)
July 1, 2001... Part four of our four-part series, "The Four Components of Every Offer" Here's the final installment of our four-part series on "The Fundamental Components of an Offer." This month we focus on ideas for incentives to add value to your...

ARMY OF ADS.(Brief Article)
July 1, 2001... The United States Army launched its first direct response television ad recruitment campaign since its "An Army of One" launch earlier this year. The DRTV ads, which made their debut this spring in collaboration with Inter/Media Advertising,...

Postal Update.(Firstlogic)(Brief Article)
July 1, 2001... Firstlogic recently announced the debut of Presort 5.9, the latest version of its mail preparation software suite. The software unveiling came just 13 days after the U.S. Postal Service (USPS) announced its second rate increase in six months....

Clean Up Your Database!(Brief Article)
July 1, 2001... When a direct mail piece fails to reach its intended recipient, expense is lost. Worse, any potential sales expected from those marketing efforts are significantly diminished. In the billion dollar industry of direct mail, it is hard to believe...

What's in it for me?(Brief Article)
July 1, 2001... Why do many marketing databases fail? "Building a database is easy; making money with a database is hard," says Arthur Hughes, vice president of strategic planning for MSDBM, who addressed this subject at the DMD Conference held in New York...

Slumping Software Sales.(Brief Article)
July 1, 2001... The slumping U.S. economy is having an affect on worldwide database management systems (DBMS) software sales, according to the Gartner Dataquest Research Brief, "Database Management Systems Software Market Maintains Double-Digit Growth in...

Beyond the Norm.(Brief Article)
July 1, 2001... Brandywine's Tenant-Amenity Program FOR COMMERCIAL property owners, keeping good tenants is an ongoing challenge. One way to retain them is to offer services that go above and beyond what tenants usually expect from landlords. That's...

THE CALL CENTER SHIFT.(Brief Article)
July 1, 2001... In this age of customer relationship management, the role of traditional call centers has shifted from merely taking customer orders by phone to caring for customer needs--albeit an order or a question--via phone, fax, e-mail or Web. How...

Mail-Order Math.(Brief Article)(Statistical Data Included)
July 1, 2001... What you need to know before you get creative WHEN NEW CLIENTS come to our agency, they often will start a meeting by discussing creative possibilities: "What do you think the ads should look like?" "What do you recommend for direct mail...

Boost Results With Print Innovations.
July 1, 2001... Part One of a Two-Part Series CAN PRINT TECHNOLOGY improve your catalog's results? Absolutely! When print technology is integrated with circulation, merchandise and creative plans, it can't help but benefit your catalog. Many catalogers...

Letters.
July 1, 2001... THE MORE THINGS CHANGE... I agree with the first observation stated in your "On Target" column [July], that many of our new music, movie and fashion trends have been recycled from the 1960s and '70s. Unfortunately, I also tend to agree...

Have You Had Enough Yet?(postal rate increases )(Brief Article)
July 1, 2001... POSTAL RATES HAVE GONE UP yet again. Once more the ineptitude of the U.S. Postal Service has been demonstrated by its disregard of the effect postal rate increases have on companies such as yours. Have you had enough yet? Or would you like to...

Data Driven.(Automobile makers and dealers coming to terms with Internet users)
July 1, 2001... COMPETITION IN THE AUTOMOBILE INDUSTRY is more intense than ever before. Auto makers have to fight for more share of garage with fewer marketing dollars. And auto shoppers are more demanding and savvy than ever before. Thanks to the...

What's Your Score?(Brief Article)
July 1, 2001... How to create a global privacy program CUSTOMER relationship management is one of direct marketing's hottest buzzwords. However, a key component of a business-to-consumer relationship often is overlooked. To remain competitive, direct...

Going Where Your Prospects Go.(using alternative media)(Brief Article)
July 1, 2001... STRATEGIES FOR USING ALTERNATIVE MEDIA TO SURROUND YOUR MARKET WHEN I STARTED out in this business back in the 1960s, bulk mail postage cost as little as 2 cents and 3 cents. Consultant Paul Goldberg reminded me that when list rental prices...

The Five Tenets of a Good CRM Strategy.
July 1, 2001... THE LAST FIVE YEARS in business have been a wild ride. The market placed a high premium on cutting-edge ideas, as emphasis shifted away from the less glamorous fundamentals of business strategy and effective execution. In the process, many...

Real-Time Data Mining.(Brief Article)
July 1, 2001... IBM's new DB2 Intelligent Miner Scoring integrates data-mining capabilities directly into a DB2 database for faster analysis of customer transactions. The system enables, for example, simplified real-time data mining while a customer is still...

Automatic Privacy.(Brief Article)
July 1, 2001... Unica Corp. added privacy enabling capabilities to its Affinium Suite, a cross-channel marketing solution. The new automated features help companies limit access to and visibility of customer information, implement e-mail best practices, and...

Analytical CRM.(Brief Article)
July 1, 2001... Teradata, a division of NCR Corp., unveiled version 4.0 of its CRM solution. The software presents marketers with analysis, action, evaluation and learning from within one tool, noted officials, thus enabling marketers to engage in personalized...

Interactive Customer Service.(Fulfillment Plus Inc. new service)(Brief Article)
July 1, 2001... Fulfillment Plus, a provider of back-end infrastructure service solutions, unveiled an interactive customer service and fulfillment solution for telecommunications companies. The technology-based solution provides marketing, distribution...

Hosted CRM.(Harte-Hanks Inc. new service)(Brief Article)
July 1, 2001... Harte-Hanks recently released Allink Xpert, an open-architecture software solution that encompasses Xchange's cross-channel campaign management, customer analytics and response management software. Delivered as an application service provider,...

Gather, Analyze Data.(Delano Technology Corp. offers new marketing software)(Brief Article)
July 1, 2001... Delano Discovery Marketing, a new analytical e-marketing management solution from Delano Technology Corp., enables marketers to better understand their customers and improve online marketing initiatives. The technology enables marketers to...

Five Insights for CRM Success.(Brief Article)
July 1, 2001... Think of customer relationship management (CRM) as a never-ending journey, with satisfied customers as guideposts along the way. No matter how successful you've been, you're never really done with CRM. As customer expectations continue to rise,...

The Solution Is CRM.(Customer relationship management )(Brief Article)(Interview)
July 1, 2001... IN TODAY'S COMPETITIVE arena, marketing the right product to the right person at the right time can spell success. Customer relationship management (CRM) technologies can help. But how do you decide what solutions to select? David M. Raab,...

Smithsonian Magazine.(educated, upscale subscribers )(Brief Article)
July 1, 2001... Target 1,597,269 educated, upscale subscribers to Smithsonian magazine. This popular publication prints articles on the arts, the environment, history, technology and culture. The list is recommended for offers of financial service, apparel,...

NationsBest Spanish Speaking Mail-Order Buyers.(Brief Article)
July 1, 2001... Reach 1,600,000 Spanish-speaking mail-order shoppers who buy family and home products, general merchandise, insurance and magazine subscriptions. The base list price is $ 15/M.

America's Golf Network.(proprietary database of golf enthusiasts)(Brief Article)
July 1, 2001... Target 7,500,000 golf players with this list, which is sourced from a proprietary database of golf enthusiasts. These avid golf players subscribe to golf magazines and buy golf products via mail order. This list is selectable by age, gender and...

Gear Magazine.(subscribers list)(Brief Article)
July 1, 2001... Gear is a modern men's magazine for young, sophisticated, career-driven males. The magazine's editorial content focuses on women, fashion, sports, health and fitness, cars and technology. These 485,841 active subscribers are affluent and lead...

Lucky Magazine.(new magazine )(Brief Article)
July 1, 2001... Reach 245,804 subscribers to Lucky, a new magazine for people who love to shop. Each issue is filled with content on the latest fashions, accessories and beauty products, along with on-the-spot buying information such as Web sites, retail store...

Mothers & Others.(Green Guide, an environmental newsletter)(Brief Article)
July 1, 2001... Mothers & Others publishes the Green Guide, an environmental newsletter that links individual health with the health of the environment. The 23,387 subscribers on this mostly-female list are globally aware consumers who donate to organizations...

EProspects.(computer-savvy consumers)(Brief Article)
July 1, 2001... Reach 32,060,718 computer-savvy consumers with the eProspects list. These consumers spend time on the Internet corresponding with friends and family, getting news and weather and surfing for information on child care, health, pets, travel and...

Thorne Communications Alternative Health Datamatch.(masterfile of subscribers)(Brief Article)
July 1, 2001... Thorne Communications publishes New Age and Dr. Andrew Well's Self healing newsletter, and this masterfile combines subscribers to both publications, as well as catalog requesters and holistic health care professionals. The 339,826 people on...

Home Business Responders.(entrepreneurial-minded people)(Brief Article)
July 1, 2001... This file consists of 106,459 individuals who have responded to an offer for the secrets to riches and home-based business opportunities. These entrepreneurial-minded people receive a quarterly newsletter outlining today's hottest business...

Meeting Planner Masterfile.(masterfile from Intertec Publishing )(Brief Article)
July 1, 2001... This masterfile from Intertec Publishing provides a way to reach decision-makers who plan and coordinate off-site meetings and seminars. The masterfile consists of 79,315 subscribers to the publications Association Meetings, Insurance...

Converge Magazine Subscribers.(subscribers in the education profession)(Brief Article)
July 1, 2001... This bi-monthly publication has more than 50,000 subscribers who are decision makers in the education profession. This encompasses the entire education enterprise from kindergarten to high school, higher education, government and industry....

Architecture Magazine.(Brief Article)
July 1, 2001... Target 34,100 subscribers to Architecture magazine. This list reaches registered architects, specifiers and design professionals responsible for new building construction, as well as rehabilitation and remodeling projects. The magazine covers...

ToyFare.(Brief Article)
July 1, 2001... Your insert can be polybagged with ToyFare magazine. This magazine is a guide to action figure collectibles and provides coverage of every major toy line release. The list is ideal for hobby, craft and special interest offers. The base...

VistaPrint.com.(mid-sized businesses and entrepreneurs )(Brief Article)
July 1, 2001... VistaPrint.com is the price/performance leader for short-run, full-color printing. Reach six million mid-sized businesses and entrepreneurs that need easy-to-use design tools, convenient ordering and quick turnaround on high-quality printing...

AV Video/Multimedia Producer and Film & Video.(database of subscribers)(Brief Article)
July 1, 2001... This database consists of 53,167 subscribers to the magazines AV Video/Multimedia Producer and Film & Video. These subscribers are creative professionals in the video/multimedia departments of large corporations, as well as production...

Alphacraze.com.(online buyers)(Brief Article)
July 1, 2001... Reach 50,000 online buyers from alphacraze.com, a Web site offering books, music and video. These trendy, Internet savvy buyers will be receptive to offers for entertainment, music, subscriptions, apparel, general merchandise, software and...

Clarification.
July 1, 2001... In the May issue of Target Marketing, Meredith List Marketing was named as the manager for the More magazine list of subscribers. Management of this list has changed. More is currently managed by American List Counsel. For information, call...

Marketing ON PAR.(Brief Article)
July 1, 2001... Golfers May Be Hole-in-One Target IMAGINE A TYPICAL American golfer. Do you picture an older gentleman playing a pristine, private course, donning plaid pants, while deepening his perpetual, George Hamilton-inspired tan? If so, think...

Dear Fellow List Managers.(Brief Article)
July 1, 2001... Are We Losing Sight of Who Drives Our Business? THE POPULARITY OF MANY THINGS in everyday life is quite cyclical. Bellbottoms, white wine, mini-skirts, neutral colors and so on... fads and styles are sometimes hot, sometimes they're not....

Bill Jayme: In His Own Words.(direct mail copywriter )(Brief Article)
July 1, 2001... NOTE: Bill Jayme's first promotional effort, "The Cool Friday" letter for LIFE, was reproduced in the October 2000 issue of TM. This is Jayme's last promotional effort, written for The New York Times, which failed to run it. D.H. BILL...