Target Marketing articles from July 2000

Target Marketing archives from July 2000

3,000 Media Messages Is Too Many.(Brief Article)
July 1, 2000... FROM SPAM TO WHAM, TECHNOLOGY HAS HELPED THE SPREAD OF UNWANTED ADS I HAVE DOUBTED THOSE REPORTS that say most Americans are exposed to 3,000 media messages a day. How could that be?! That adds up to more than two a minute-all day long and...

TRADING AREA ANALYSIS.(CPC Associates, compiler of a nationwide New Resident List)(Brief Article)
July 1, 2000... Today we are considered a transient society -- in fact, almost one out of five households moves annually. But, did you ever wonder just how many families are moving near your (or your clients') retail locations? CPC Associates, compiler of a...

MAIL DELIVERY.(DirectRecovery Solutions' mail refund service)(Brief Article)
July 1, 2000... There's a hidden revenue source available that every operations manager should be aware of: express delivery failure refunds. Most small package delivery services offer a money-back guarantee, but most companies never know whether a package has...

...and stuff to buy.("Cold Calling for Women: Opening Doors & Closing Sales"a book by Wendy Weiss)(Brief Article)
July 1, 2000... "Cold Calling for Women: Opening Doors & Closing Sales" by Wendy Weiss, outlines step-by-step the what, why and how of cold calling and deals with issues faced by women in sales. This profession combines how women perceive themselves, how...

INTERNET.(Rawhide Internet Services' interactive CD)(Brief Article)
July 1, 2000... The arrival of the Internet has presented many marketers with exciting and challenging opportunities. Unfortunately, in many cases, the Internet is not used to its full potential. Rawhide Internet Services, home of TrafficBoss, now has an...

E-MAIL.(e-Precisions' report, A Guide To Next Generation Permission-based E-mail Marketing Methods)(Brief Article)
July 1, 2000... If your professional responsibilities include communicating efficiently and effectively via e-mail marketing, then e-Precisions' report, A Guide To Next Generation Permission-based E-mail Marketing Methods, might be a valuable tool. This report...

Mini Glossary: Postal Terms.(United States. Postal Service)(Brief Article)
July 1, 2000... Even seasoned mailers can stand to brush up mailing terms. Have a look at the following sampling of U.S. Postal Service terms and their meanings: * Coding Accuracy Support System (CASS): A service offered to mailers, service bureaus and...

Test Your DM IQ Quiz # 18.(direct marketing)(Brief Article)
July 1, 2000... Question. Our client has contracted us for a two-over-two package, and Isle Tryhard has been named project manager. The two-over-two package includes a Three-color logo. Since three-over-one and two-over-two require the same number of...

All Together Now.(marketing across multiple platforms in five easy steps)(Brief Article)
July 1, 2000... College Broadcast provides applications and information to college students via the Internet, cable and on-campus student representatives. Here CEO Chet Lyons explains how to market across multiple platforms in five easy steps. Convergent...

Who's in Your B-to-B Databases?(professionals who make the purchasing decisions for a given company)(Brief Article)
July 1, 2000... In the business-to-business arena, layers of decision-making professionals make it difficult to determine who actually makes the purchasing decisions for a given company. So says Gyndi Greenglass, president, World Marketing Integrated Solutions...

Talking to Hispanics.(Brief Article)
July 1, 2000... Orinoco Marketing President Vesna Besarabic says telemarketing to the Hispanic American market can be highly lucrative. She says the group is highly responsive to offers, adding that outbound calls to Hispanic homes have a much longer call...

Should You Integrate Your Call Centers?(telemarketing)(Brief Article)
July 1, 2000... According to Liz Kislik, telemarketing consultant and president of Kislik & Associates, automation through Web integration of an inbound or outbound telemarketing center is a good thing -- as long as it's done sensibly. "The best thing is...

Webcasts.(Brief Article)
July 1, 2000... A leader in the high-tech industry, Nortel Networks was an early adopter of Webcasting, a new way to deliver meaningful content to consumers. In order to reach the desired audience with its Web-based seminars, says Ronnie Haraldsvik,...

E-Newsletter Networks.(Brief Article)
July 1, 2000... E-mail advertising is nothing new to online marketers. But solo opt-in messages are just the tip of the iceberg. A different approach -- short, text-based advertisements placed within e-newsletters -- more closely matches magazine space ads...

Short-Term Response or Long-Term Loyalty?(Brief Article)
July 1, 2000... Offers are critical to creating loyalty, but you must understand which type of offers best accomplish this and how to measure their impact on long-term customer retention. To ensure customer retention offers go beyond pure promotion and support...

Telecommunications Spurs Growth.(Brief Article)
July 1, 2000... Since the late 1980s, much of Latin America has rapidly moved toward free markets, lower tariffs and multiple-overlapping trade agreements. Here's a look at two of its major markets -- Brazil and Chile -- as reported by Bill McNutt,...

Where the Pounds Are ...(Brief Article)
July 1, 2000... The average British household receives 12.8 pieces of direct mail every four weeks. According to the Direct Mail Information Service, a U.K.-based research company, Britons spent [pounds]20 billion in 1999 on purchases from direct mail offers...

Work for Hire Contracts.(Brief Article)
July 1, 2000... THE COPYRIGHT ACT provides that copyright ownership vest initially in the author of the work. The author creates the work -- in that he translates an idea into a fixed, tangible expression entitled to copyright protection. The Act carves out an...

Check Out the Hot Spots in Your Direct Mail and E-Mail!(Brief Article)
July 1, 2000... "YOU WON'T BELIEVE what I got in the mail today!" That's the reaction you want to a phrase on your outside envelope. The phrase is called a "teaser," and teasers are one of the "hot spots" in direct mail... those little details that can all...

Reaching the World by Web.
July 1, 2000... THE WEB MAY BE BORDERLESS, BUT YOU HAVE TO PAY ATTENTION TO CULTURAL DIFFERENCES AS WELL AS TECHNOLOGY TO SUCCEED THE LION'S SHARE of Internet users will live beyond U.S. borders come 2003. As reported by eMarketer's eGlobal Report, the...

Hit Close to Home.
July 1, 2000... REN[acute{E}]E FRAPPIER LOCAL-CURRENCY PRICES, COUNTRY-CORRECT PAYMENT METHODS CAN BOOST RESPONSE IGNORE THE PAYMENT habits of global markets at your own risk! Offering prices in a foreign currency to the target market and failing to...

TARGETING EUROPEAN EXECUTIVES.(Brief Article)
July 1, 2000... IN THE MID 1990s, globalization was all the buzz, and everyone wanted to get on board. But, particularly with b-to-b projects, it wasn't as easy as simply transferring the U.S. model overseas. Mailers soon realized international mailing was...

Data Protection Demystified.
July 1, 2000... ANSWERS TO SEVEN OF YOUR MOST FREQUENTLY ASKED QUESTIONS SIXTY PERCENT of the questions posed. by industry members to us at the International Department of The Direct Marketing Association (The DMA) are about data protection and privacy. Of...

A Case Study in Co-Branding.
July 1, 2000... ISUZU MOTORS WANTED TO DRIVE MORE CUSTOMERS TO ITS DEALERSHIPS. A JOINT MARKETING PROMOTION WORKED BUT ALSO TAUGHT ISUZU SOME LESSONS AMERICAN ISUZU MOTORS, a long time client of my company, M\S Database Marketing, wanted to extend its...

Clothing Retailer Uses Database to Serve Executive Clientele.(Brief Article)
July 1, 2000... THINK OF SOME of the Fortune 100 companies based in the New York City metropolitan area. Chances are their CEOs and presidents live in a wealthy Fairfield County, CT, suburb. And if so, they may very well do their shopping at Mitchells of...

Making B-to-B Lists Work.
July 1, 2000... "COMPARED TO THE BUSINESS-TO-BUSINESS ARENA, CONSUMER DIRECT MARKETING IS A NO-BRAINER." -- LEE KROLL, KROLL DIRECT MARKETING MANY WILL DISAGREE with Lee Kroll's statement. But I, for one, think he's dead on. Read on, consider all of the...

Cast Off Your Film.
July 1, 2000... CONVERTING TO FILMLESS PRINTING MAY SEEM DAUNTING, BUT CATALOGERS THAT HAVE MADE THE SWITCH RAVE ABOUT THE BENEFITS A CATALOGER a printer and an agency owner were all asked the same question: What production advice can you offer catalogers...

Telemarketing Roundtable.(Brief Article)
July 1, 2000... EXPERTS TACKLE CALL CENTER TRAINING ISSUES At Philadelphia's "Focus on the Front Line" Town Meeting and panel discussion held in May, call center industry leaders came together to discuss some key issues facing those on the front line and...

Web-Based Quality Assurance.(Brief Article)
July 1, 2000... "YOU CAN OBSERVE A LOT BY WATCHING" -- YOGI BERRA THE BUZZ ON THE STREET in telemarketing is ASP (Application Service Provider). Everywhere I turn across all industries, including the call center industry, everyone is talking about ASPs....

Impact Training.
July 1, 2000... WHEN IMPLEMENTING NEW TECHNOLOGY, DON'T FORGET THE BASICS THE OTHER DAY one of my employees walked into my office with an idea. He said, "We should put our remote monitoring agency schedules on the Internet. That way everyone can go to one...

Automating CRM: Choosing Software Isn't Easy.(Brief Article)
July 1, 2000... IT'S BEEN CALLED everything from "customer-centric marketing" to "integrated marketing" to good old-fashioned "database marketing." Add the complicated dimension of automation via software systems, and it's no wonder marketers have a hard time...

Optic I.D. Pet Store.(Brief Article)
July 1, 2000... These 96,662 pet owners insist on protecting and caring for their beloved pets with every effort possible. Each has purchased the patented Optic I.D. tag which allows pet owners to tag their pet with all the information necessary to keep them...

Tech-Savvy Hispanics.(Brief Article)
July 1, 2000... This list of 1,204,550 tech-savvy Hispanics is made up of predominately middle income families with children who own various electronic products. With median incomes of $34,000, the Hispanic Americans in this file make good prospects for offers...

Alloy Buyers.(Brief Article)
July 1, 2000... Reach 177,546 households with teens who shop Alloy via Web site, mail and catalog for hip fashion trends. These teens spend a considerable amount of income on Alloy apparel, shoes, accessories and decorative home accent pieces. They are active...

Hunting Enthusiasts.(Brief Article)
July 1, 2000... This database features 154,599 individuals who have obtained a hunting and/or fishing license in the state of Ohio good throughout the year 2000. They are excellent prospects for offers including work clothes, outdoor clothing, tools, hunting...

The Hume Group's Buyers Database.(Brief Article)
July 1, 2000... This database consists of 224,034 buyers from The Hume Group's four continuity programs: successful investing and money management, superinvestor files, the entreprenuer program and successful real estate investing. Members of these...

Professional Tool and Equipment News.(Brief Article)
July 1, 2000... Reach the 61,662 professionals who subscribe to Professional Tool and Equipment News. These owners, managers, presidents and partners are the ones who make the buying decisions for tools, expensive equipment and repair parts. A small percentage...

Profit Magazine.
July 1, 2000... Reach 28,067 top corporate and IT professionals who subscribe to Profit magazine in order to discover how their businesses can profit from investments made in e-business and information technology. Individuals who read Profit magazine are...

Bloomherg Wealth Manager.(Brief Article)
July 1, 2000... Target 20,000 financial planners and investment advisors who subscribe to Bloomberg Wealth Manager magazine. Subscribers run fast-growing small businesses that require computers, technology solutions, software, office furnishings, financial...

Zoysia Plugs PIP.
July 1, 2000... Have your packages delivered to homeowners who have purchased Zoysia Grass Plugs in order to turn their lawns into weed-free grass that requires little mowing and thrives in dry climates. The individuals on this list are known to be pick-up...

Iunonia Catalog Inserts.
July 1, 2000... Target women who purchase high quality active and casual wear in plus sizes from the Junonia catalog. Average sale is $140. These women have active lifestyles which include aerobics, biking, swimming and tennis. Buyers average age is 35 to 54...

Mid-America Direct Ride Along Program.
July 1, 2000... Mid-America Direct catalog provides thousands of original and after-market Corvette, Porsche and Volkswagon parts and accessories. Inserts are delivered with the Mid-America Designs Corvette catalog, Tweeks.com catalog, Porsche catalog and The...

NSI PIP.
July 1, 2000... Place your insert in a pre-collated envelope with packages delivered to National Syndications Inc. customers. These responsive buyers have paid in advance for general merchandise, nutritional supplements, videos, coins and music products...

Crafts & Hobbies.(Brief Article)
July 1, 2000... Not Just For Grandmoms Anymore, Crafting Has Become A Diversified Market CRAFTS DATE BACK to the early 1900s when the average family lived on a farm and women often occupied their free time doing needlework by lamplight. In 1924, Better...

New lists from mIn.
July 1, 2000... MARKETING INFORMATION NETWORK (mIn) is a service to list brokers that keeps track of virtually all published American and Canadian lists, card decks and alternate media opportunities. mIn's computers house information and data cards on about...

Famous last words.(Brief Article)(Statistical Data Included)
July 1, 2000... Here's your new AT&T long distance bill. I HAVE NEVER UNDERSTOOD the long-distance telephone business. When I want to make a call, I press some buttons and, in an instant; a phone rings next door or across the world and either my party or a...