Target Marketing articles from July 1999

Target Marketing archives from July 1999

Find out how to stop customers from leaving.(Cover Story)
July 1, 1999... Look deep your housefile database for signs of impending customer defection Customer loyalty creates sustainable profitable growth. Although this is not the only factor in the equation, few would argue the importance of managing...

Lens Express sees its customers more clearly.(Cover Story)
July 1, 1999... From its palm-shaded headquarters north of Ft. Lauderdale, FL, Lens Express Inc. sells more contact lenses than anyone else in the world - and it sells them directly to customers through catalogs, mailings, on the phone and via the Web. ...

Building a data warehouse.(Cover Story)
July 1, 1999... To understand how to develop a database marketing solution, it's important to first understand what a database marketing system is and how it can positively impact your business. A database marketing system starts first with the data you have...

Information: the newest currency: are you ready and willing to pay for it?(database marketing)(Cover Story)
July 1, 1999... Database marketing and its newest versions, such as Customer Relationship Management (CRM), rely heavily on information - good information. To get close to your customer or prospect, you must have an accurate knowledge of that person which you...

Direct marketing in the Benelux.(Luxembourg, Belgium and Netherlands countries)
July 1, 1999... A well-developed direct marketing infrastructure makes this region worth testing Made up by the countries of Luxembourg, Belgium and the Netherlands, the Benelux is home to a well-developed direct marketing infrastructure. Combine that...

B-to-B small mailings see big results.(business-to-business)
July 1, 1999... YOU CAN MINE MORE GOLD - PROFITABLY - WITH A STRATEGIC/TACTICAL PLAN WHAT?! You say you're not the world's biggest business-to-business mailer. And your budget fits into something smaller than a bread-box. Not to worry. To make any size...

IBM's personal touch: made-to-order digital printing.(IBM Printing Systems' marketing technique)
July 1, 1999... A hometown newspaper editor once told me the key to his success was remembering that people like to see their names in print. It's true in our business, too - and a recent record-setting program for IBM Printing Systems proves the point. ...

Getting down with digital.(digital printing systems)
July 1, 1999... As with web-offset-printed direct mail, when working with digital printing systems, it's also important to think "backward" from the press to the piece since each machine is different and determines what can be achieved. And just as desktop...

Calling for a do-not-call list with teeth.(Special Report: Telemarketing)(protecting privacy by being removed from Internet listings)
July 1, 1999... Unless industry self-regulation improves, outbound telemarketing remains imperiled The privacy journal, a monthly newsletter that tells concerned consumers how to protect their privacy, received a letter from a reader asking how to be...

Taming telemarketing technology: don't let your customer get lost in the machine.(Special Report: Telemarketing)
July 1, 1999... Like other fields, teleservices is undergoing a technological revolution. The latest equipment integrates computers and telephones, provides feedback to the client, offers redundancy in case of malfunctions and has built-in capacity for future...

Software touchpoints.(things that should be considered when buying marketing software)
July 1, 1999... When buying marketing software, the marketing and information technology departments must consider both needs and limitations Within a company, every employee has his or her own skill set, responsibilities and agenda, and that territory is...

Understanding IT: a perspective.(information technology)
July 1, 1999... Almost everyone I know has war stories to tell about IT - you know, those technical people who seem to take such delight in keeping you from getting your work done. As a 10-year veteran of computer programming (now retired and forbidden to...

Asian Americans: a fast-growing minority group with disposable income to buy direct.(Market Focus)
July 1, 1999... By the year 2050, white Americans will comprise only 53 percent of the total U.S. population. The fastest growing minority groups, Asian Americans currently represent 4 percent of the total population. However, this segment is projected to grow...