Target Marketing articles from July 1997

Target Marketing archives from July 1997

Who's making money on the Web? Successful Web marketers & what they have in common.(Cover Story)
July 1, 1997... Successful Web Marketers & What They Have in Common Many traditional direct marketers will answer the question "Who's making money on the Internet?" with an emphatic, "Nobody!" Others will say they've heard of a few success stories - for...

Dollars and sense on the Web. (World Wide Web)(Cover Story)
July 1, 1997... WHAT DO YOU WANT YOUR SITE TO DO: MAKE MONEY OR CUT COSTS? What's happening on the 'Net is an ever changing and truly dynamic process. According to Nicholas Negroponte of the MIT Media Lab and features editor for Wired Magazine, the 'Net has a...

It's still direct marketing.(Cover Story)
July 1, 1997... YOU'LL NEED TO ADAPT MANY OF THE BASIC DM PRINCIPLES FOR SUCCESS ONLINE Electronic advantage is so simple that it makes me wonder why there are so many places on the Internet bereft of any real value. Simply put, I define electronic advantage...

Weaving your Web site: successful designers tell how they do it. (World Wide Web site)
July 1, 1997... SUCCESSFUL DESIGNERS TELL HOW THEY DO IT The figures are staggering. More than 875,000 companies have registered World Wide Web domain names on the Internet in just five years. That's hundreds every day! There are lessons to learn regardless...

Reclassification one year later: rearranging the deck chairs on the USPS Titanic? (US Postal Service)
July 1, 1997... REARRANGING THE DECK CHAIRS ON THE USPS TITANIC? When the USPS first announced its plan for Reclassification, it was hailed as a lifesaver for the Postal Service and a financial windfall for large mailers. The purpose of the scheme was to...

Ready, willing & able to buy: new movers need products & services. The key is reaching them at the right time.
July 1, 1997... NEW MOVERS NEED PRODUCTS & SERVICES. THE KEY IS REACHING THEM AT THE RIGHT TIME Timing is everything when you're talking about new movers - whether they're renting or buying a home. Unfortunately, direct marketers haven't really captured the...

NAFTA: the valve that regulates our borders. (North American Free Trade Agreement)
July 1, 1997... EDITOR'S NOTE: It's been nearly five years since NAFTA - the North American Free Trade Agreement - came into being. Did it accomplish its purpose of promoting trade and commerce on the North American Continent? To find out, we asked two direct...