Target Marketing articles from July 1995

Target Marketing archives from July 1995

A more selective option. (Buyer's Choice's opt-out mailing system)
July 1, 1995... The Direct Marketing Association's Mail Preference Service (MPS) has enrolled more than three million consumers who have gone on record as saying they do not wish to receive any advertising mail. Thanks to a massive publicity campaign by the DMA...

The business of buying space. (media buying)(The Art of Media Negotiation)(Cover Story)
July 1, 1995... Recently I met a couple who were not professional direct marketers. They had put aside $20,000 to start a specialty catalog of products from different manufacturers and were going to mail to 11,000 known buyers of those kinds of products from...

Creating a win-win deal. (includes related article)(The Art of Media Negotiation)(Cover Story)
July 1, 1995... WHEN BUYING LISTS, THERE ARE NO RULES ON PRICE, ONLY PEOPLE'S EXPECTATIONS The list industry is a unique business. You're not dealing with time that must be filled or pages that need advertising for financial support. So, negotiating a fair...

How to get your spot on the air. (buying television airtime)(The Art of Media Negotiation)(Cover Story)
July 1, 1995... DRTV'S MEDIA MAVENS OFFER UP 20 NON-NEGOTIABLE TIPS ON BUYING TV TIME It's a seller's market. Unfortunately for direct marketers, the number of companies seeking out air time for commercials - direct response or general advertising - has risen...

Don't get burned buying infomercial time. (includes related article)(The Art of Media Negotiation)(Cover Story)
July 1, 1995... HOW TO AVOID PAYING TOO MUCH, SELECTING THE WRONG MEDIA AND OTHER COSTLY MISTAKES If you're new to the infomercial medium, don't try to buy media time without getting help: You could get burned. Why? Buying infomercial time is a complex...

When business calls .... (telemarketing)
July 1, 1995... HOW TO ENSURE YOU MAKE THE MOST OF EVERY CALL COMING IN FROM B-TO-B CUSTOMERS AND PROSPECTS A call coming in to your company or service bureau means somebody needs something - a product or service, an answer to a question, help in resolving a...

Change is coming. (postal delivery)
July 1, 1995... POSSIBLE SCENARIOS FOR THE FUTURE OF THE USPS AS WELL AS ALTERNATE DELIVERY OPTIONS Editor's Note: This is the second installment in an ongoing series on the state of the USPS and the impact of the pending postal reclassification. The U.S....