Target Marketing articles from January 2000

Target Marketing archives from January 2000

E - Shopping: A Less-Than Satisfying Trip.(Brief Article)
January 1, 2000... I TRIED MY DARNEDEST TO SHOP DIRECT THIS HOLIDAY SEASON. But I kept hitting brick walls every which way I turned. First I went online and visited some of the well-known retail and catalog sites where I thought I could really clean up (i.e.,...

E-mail Service Announcement.(PostalNet is now admail.net)(Brief Article)
January 1, 2000... PostalNet provider of top quality bulk e-mail services and list hygiene since 1995 is now admail.net. A complete one stop shop for all of your email marketing needs, from elist hygiene to complete database management. A leader in e-mail...

SOFTWARE.(BCC Software, Inc.)(Brief Article)
January 1, 2000... Are you looking for software that will not only provide you with all levels of postage discounts, but offers unsurpassed data management capabilities as well? Software that not only maintains name and address information, but an unlimited...

DIRECT RESPONSE.(Communications Concepts Inc.)(Brief Article)
January 1, 2000... Calculate your direct mail response rate costs with a Direct Response Inquiry Calculator, courtesy of Communications Concepts, Inc. of Ivyland, PA. This free slide rule will determine the cost for each response your direct mail offering...

RETAIL.(Catalogs2go.com)(Brief Article)
January 1, 2000... Catalogs2go is a free service that enables brick-and-mortar stores to retrieve catalog requests and deliver their catalogs via the Catalogs2go.com Web site. Offering an exhaustive list of catalogs, the service makes shopping as easy as a click,...

DATABASE.(DSI Database Services)(Brief Article)
January 1, 2000... When searching for a database that suits your needs, you must realize the differences between a rational database and a marketing database. At DSI Database Services, the technical difficulties in running marketing campaigns on rational systems...

And stuff to buy.(Adams Corp. publishes "Business Know-How")(Brief Article)
January 1, 2000... Based on the successful AOL "Business Know-How Forum" comes "Business Know-How: An Operational Guide for Home-based and Micro-sized Businesses with Limited Budgets." Unlike other books covering only a fraction of what it takes to successfully...

Churn Hurts--Communication Heals.(work environment survey)(Brief Article)
January 1, 2000... Change may be good for business, but like plants and cats, employees get ambivalent when their surroundings are changed around. Carlson Marketing Group (CMG), Minneapolis, MN, commissioned the Gallup Organization to conduct two nationwide...

Indicias from Your PC.(Postal Service's PC Postage)(Brief Article)
January 1, 2000... PC Postage is the U.S. Postal Service trademark used to identify information-based indicia (IBI) being developed by private enterprises. This digital postage is generated from personal computers and printed on the upper right-hand side of...

Five Tips for Boosting Response.(in direct mailing)(Brief Article)
January 1, 2000... Try these response boosters in your existing direct mail efforts--or when creating your next package. * Test sending your piece by FedEx or another overnight delivery company. It can be expensive, but nothing has a better opening rate. One...

Slicing a Bigger Piece of the Pie.(database marketing technique)(Brief Article)
January 1, 2000... Any database marketer knows that buying history can be a good indicator of buying future. But ignoring those who aren't current spending dynamos can be a real mistake, says John Groman, chief creative officer of database marketing agency...

Five Ideas For Better Scripts.(telemarketing scripts)(Brief Article)
January 1, 2000... 1 Keep the introduction short! A teleservices rep's time-frame to capture a prospect's attention is very limited. Don't confuse the scripted introduction being short with the conversation being brief. A strong (yet concise) script will provide...

Raising the Permission Bar.(unsolicited e-mail regulations)(Brief Article)
January 1, 2000... The good news for the developing e-mail marketing industry is that consumers can already distinguish between legitimate, permission-based commercial e-mail and unsolicited commercial e-mail, according to IMT Strategies Inc., a New York-based...

Using Internet Bill-Mes.(Brief Article)
January 1, 2000... Despite security measures and consumer education, many consumers still avoid submitting credit card numbers on the Web. As a result, "bill-me" offers--a tried-and-true method from the off-line world--are a growing option. In fact, where-as...

Steps to Create a Loyalty Solution.(Brief Article)
January 1, 2000... How do you keep customers loyal when competitors turn to price-cutting to capture new customers? This is just one of the many challenges facing marketers in their quest to gain loyalty from increasingly disloyal customers. It's no easy task....

Sweden's Call Center Industry Is Booming.(Brief Article)(Statistical Data Included)
January 1, 2000... Call centers are experiencing rapid growth in Sweden. According to a new study conducted on behalf of the Invest in Sweden Agency (ISA), the number of call center seats increased by 57 percent between September 1998 and September 1999. This...

Internet Access for All.(in Europe)(Brief Article)(Statistical Data Included)
January 1, 2000... In an effort to follow the United States--where the Internet has created a significant number of jobs--European Commission President Romano Prodi announced this December his intention to secure Internet access for every citizen, home, school,...

Dissecting Your Offer.(direct marketing regulations in the US and UK)(Brief Article)
January 1, 2000... U.S. direct marketers pay great attention to their copy and graphics when adapting their direct mail pieces for global markets. However, it is the offer that requires the greater attention. What works in the U.S. market may not fly overseas....

New Tool for Brokers.(mln/Europe)(Brief Article)(Statistical Data Included)
January 1, 2000... In search of European names for an international mailing? Check out mIn/Europe, a new tool for list brokers and mailers in search of European lists. Launched by Oklahoma City-based Marketing Information Network, mIn/Europe uses the same system...

The Chicago Association of Direct Marketing (CADM).
January 1, 2000... The Chicago Association of Direct Marketing (CADM) will host Chicago DM Days 2000 on February 24-25 as the first major conference marking the Millennium. The theme of this year's conference is "The Teams-The Times-The Technology," and will...

HOW THE NET CHANGES EVERYTHING.(Internet and direct marketing)(Industry Overview)(Statistical Data Included)
January 1, 2000... How the Web has impacted traditional direct marketing FOR THE PAST FEW YEARS, the industry has been buzzing about the possibility of the Internet replacing direct mail and other forms of print direct marketing. But as direct marketers...

Rethink Productivity Measurement to Reflect the Computer Age.(Statistical Data Included)
January 1, 2000... DESPITE THE ADVERTISING hype, computers can impede productivity as often as they increase it. Nearly every business can cite statistics showing how computers have improved their efficiency, but almost every worker can recite horror stories...

The End of Brand Marketing on the Web?(Brief Article)(Statistical Data Included)
January 1, 2000... THE OTHER DAY I was reading an article in one of the marketing trade magazines lamenting the fact that the Web was being used mostly for direct marketing instead of brand advertising. "Hold on," the article said, "brand marketing is coming to...

Satisfying a Need.(MBNA)(Company Profile)(Statistical Data Included)
January 1, 2000... HOW MBNA SEIZED A GOLDEN OPPORTUNITY IN THE U.K. FINANCIAL SERVICES MARKET ONE REASON a company may choose to market its product or service internationally is to increase sales, particularly if it is a mature company with little or no room...

Multidimensional Marketing.(Brief Article)
January 1, 2000... ENTERPRISE-WIDE MARKETING OPTIMIZATION CAN BUILD BUSINESS VALUE IN TODAY'S TURBULENT markets, consumers are more demanding and channel-selective. They are inundated with multiple offers, so poorly targeted efforts are soon discarded. ...

BEYOND TARGETTING.(Brief Article)
January 1, 2000... These days, especially in the Internet economy, many firms are focused on targeted marketing offers. Online advertising agencies, for example, promise to deliver messages based on modeling a buyer's previous habits or segmenting a basic...

Catalog List Management and Acquisition Strategies.(Brief Article)
January 1, 2000... LOOK FOR NEW TECHNOLOGIES AND CORE COMPETENCIES--SUCH AS THE INTERNET, E-MAIL, COOPERATIVE DATABASES AND TELEMARKETING--TO BECOME MORE PREVALENT WHERE IS THE LIST BUSINESS heading for catalogers as they look into the future? Increased list...

Put the Ball in the Customer's Court.(Brief Article)
January 1, 2000... Telemarketers know how difficult it can be to sell assertively without turning away a potential customer. Perhaps that's why "permission marketing," a term coined by Yahoo's Vice President of Direct Marketing Seth Godin, is considered by some...

Telecommunications With a Twist.(Brief Article)
January 1, 2000... Just a year ago, the idea of consumers calling in to hear advertising--kind of the reverse of telemarketing--was brand new. Launched in January 1999 by BroadPoint, FreeWay was one of the first such advertiser-sponsored communications services...

Putting it on the Line.
January 1, 2000... A TELEMARKETING REP just hung up on me--literally disconnected me while I was speaking, probably because I asked too many questions about an offer that sounded too good to be true. It was quite clear that she felt I should order now or stop...

DIALAMERICA Anticipates the New Millennium.(Company Profile)
January 1, 2000... Today's rapidly changing teleservices market requires both experience and technology to achieve a competitive edge. And pleasing the customer must be paramount. DialAmerica Marketing, Inc., founded in 1957 and now the nation's largest...

Holding on to Your Subscribers.(Brief Article)
January 1, 2000... PERSONALIZED CUSTOMER COMMUNICATION ALLOWS PUBLISHERS TO KEEP SUBSCRIBERS WHOSE READING INTERESTS CHANGE OVER TIME NOWADAYS, WHEN A young woman is called to renew her teen magazine subscription but says she wants to cancel it, publishing...

PGA Tour Partners Club.(Brief Article)
January 1, 2000... Reach 108,000 active paid subscribers to PGA TourPartners magazine, a unique publication dedicated to improving the golfer's game. These subscribers do more than just read this magazine; they also purchase a range of products from apparel,...

College Students.(Brief Article)
January 1, 2000... This nationwide database includes today's full-time students who are in college and have chosen not to work during this period of their life. These students are involved in their studies and have chosen to make school their career for the next...

Nothin' But Hoops.(Brief Article)
January 1, 2000... Nothin' But Hoops, the NBA's official catalog, is offering 89,035 last 24-month buyers of apparel, collectibles, sporting goods and gift items. These products feature all of the NBA teams and favorite players, reaching the true basketball fan....

Aebion Diet Patch Buyers.(Brief Article)
January 1, 2000... These 134, 464 health- and beauty-conscious individuals use the Aebion Diet Patch to promote weight loss. Buyers are spending between $32.95 and $62.85 for the opportunity to lose weight without dieting. These buyers are recommended for...

Real Estate Professionals.(Brief Article)
January 1, 2000... Target 11,500 residential and 12,855 commercial subscribers to Brownstone Publications, publisher of "how-to" legal and management publications for real estate and construction professionals. Brownstone subscribers are residential and...

LinuxWorld Conference and Expo Attendees.(Brief Article)
January 1, 2000... Target nearly 13,000 independent, academic and corporate Linux developers and business professionals who have attended the LinuxWorld Conference & Expo held in August of 1999. Their interests lie in communications and networking, electronic...

Public Relations Executives & Corporate Communications Database.(Brief Article)
January 1, 2000... These 73,965 executives work in PR firms, advertising agencies, hospitals, schools, religious institutions, voluntary organizations and all areas of business and industry. This file is recommended for all industry-related materials such as...

BMG Jazz Club Ride-along.(Brief Article)
January 1, 2000... Target jazz lovers with the BMG Jazz Club file. The BMG ride-along program mails 19 times annually to 300,000 members. These members are predominately male and have an average annual income of $46,500. Fifty percent are college educated and the...

PaperDirect Catalog Blow-in & Bind-in.(Brief Article)
January 1, 2000... Include your bound-in or blown-in inserts in PaperDirect catalog, a supplier of pre-designed business communications papers. PaperDirect caters to all types and sizes of businesses ranging from non-profit organizations to consulting services...

TARGETING TEENS.
January 1, 2000... Not just big spenders, teens are also big purchase "influencers," to the tune of $200 billion! TEENAGERS: A fun-loving, impressionable group of kids between the ages of 12 and 19, or a marketing powerhouse? Now more than ever, the teen...

New Lists From mIn.(Brief Article)
January 1, 2000... MARKETING INFORMATION NETWORK (mIn) is a service to list brokers that keeps track of virtually all published American and Canadian lists, card decks and alternate media opportunities. mIn's computers house information and data cards on about...

Letters to the editor.(Brief Article)
January 1, 2000... A MISLEADING RULE "Go Single or Co-Mingle?" (November 1999, p. 64) ends with one of the most misleading direct mail rules I have seen in many years: "You're going to get a much larger response after your third mailing." That...

The One-Line Address.(Brief Article)
January 1, 2000... I OFTEN WONDER if people in Britain feel important if they have a long address; the longer the address, the more important they are made to feel. For example, here's a typical entry from a direct marketing directory: Angela Walledge,...