Target Marketing articles from January 1999

Target Marketing archives from January 1999

How Queensboro Shirt drives Web sales.
January 1, 1999... As in direct mail marketing, if you want to improve your response on the Web, improve your offer. Making a irresistible offer on the Web can drive new business or increase existing business. Case in point: The Queensboro Shirt Company, which...

How to select a service provider.(mail delivery)
January 1, 1999... Getting a mailing out the door is never an easy undertaking, but international mailers certainly have more considerations than their domestic counterparts. While many of the basic concerns are the same for international mailings as for...

State of the industry: what are the issues, dilemmas, problems and pitfalls that are driving today's direct marketers?
January 1, 1999... There's no doubt the direct marketing industry is thriving. Survey after survey shows that both revenues and profits are up, and research companies predict that the future will remain rosy for years to come. However, that bright and happy big...

Chinaberry Books takes baby steps with new technology.(Cover Story)
January 1, 1999... Looking for a book on being a better parent or a book for that special child? Chinaberry Books has a book for you. It's a mail-order catalog for families and parents that sells "cream of the crop" children's and parenting books, books on tape...

Acquisition helps woodworking magazine double circulation.(Woodworker's Journal)(Cover Story)
January 1, 1999... The best way to build a house, cabinet or bookcase is from the bottom up. The editors of Today's Woodworker usually advocate starting with quality raw materials and building from scratch. But when the Medina, MN, publisher wanted to increase...

Making it personal: digital printing allows marketers to individualize each mailing.(includes related article on available digital printing software and hardware)
January 1, 1999... In this age of information, marketers are constantly trying to learn more about their customers. Over the last few years, countless time and energy has been spent on building databases, compiling as much information as possible about each and...

Getting paid ... overseas: how to price products and collect payment in the global market.(includes related article on the euro)
January 1, 1999... Collecting payment from overseas customers may be one of the most challenging aspects of multinational direct marketing. First, you must decide how you will price your products. Will you charge in U.S. dollars, the local currency or both? Next,...

A.M. Leonard unearths new names.(includes TV testing guidelines)(direct response television in catalog marketing)
January 1, 1999... In survey after survey, catalog owners identify building an efficient and cost-effective method of new customer acquisition as one of their main challenges. Whether you are a consumer, business, retail or hybrid (b-to-b and consumer) mailer,...

Children: the evergreen market.
January 1, 1999... Let's talk round numbers. Around 4 million babies are born in an average year. At any point in time, the children's universe is roughly: 20 million kids ages 1 to 5; 20 million ages 5 to 9; and 20 million ages 9 to 13. Even if you say that...

The text-book opt-in.(Column)
January 1, 1999... I bought a new Norelco electric razor and included was the ubiquitous Big Denver Database Company (BDDC) survey card. In 18-point type I was told, "At Norelco, We Care About You." In 14-, 12- and 10-point type I was urged to fill out the BDDC...