Target Marketing articles from January 1996

Target Marketing archives from January 1996

Cutting postage costs. (home delivery service)
January 1, 1996... Showing up soon on a doorknob near you may be deliveries from the first test of a new service called HomeMall, a joint venture between Greenwich, CT, list company, Direct Media, and residential delivery provider, National Home Delivery. The...

Getting help with DM campaigns. (direct mail)
January 1, 1996... Because not every direct marketer wants to venture into the mail alone, American Express has created a menu of services for its clients called the Cooperative Marketing Program. Specifically, the direct mail service enables marketers to make...

Identifying Web site visitors. (World Wide Web)
January 1, 1996... So far, most site owners on the World Wide Web have only been able to pinpoint the number of "hits" or visits to their Web sites. To identify these anonymous guests - and track how often they stop by - Interactive Features Syndicate (IFS) has...

Choosing a remailer. (international mail consolidator)
January 1, 1996... A new system of terminal dues - how the world's postal administrations reimburse each other for delivering international mail - went into effect on January 1. In the near future, the only thing international mailers can count on is change,...

The experts predict.... (direct marketing industry forecasts for 1996)(includes related articles)(Cover Story)(Industry Overview)
January 1, 1996... Industry leaders share their forecasts for 1996 and beyond for direct mail, catalogs, telemarketing, lists, the Internet, privacy and more... What's in store for 1996 and beyond? We conducted interviews with 24 industry experts last fall....

Power testing. (testing direct mailing programs)
January 1, 1996... THE RIGHT WAY FOR LOW-VOLUME MAILERS TO ESTABLISH A CONTROL PACKAGE...FAST! Traditional testing methodology tells us to 1) only test one thing at a time; 2) always test head-to-head; 3) always use statistically valid samples. This works fine...

You're never too small to test. (testing direct mail programs)
January 1, 1996... THERE'S A PROVEN METHOD FOR CREATING EFFECTIVE TESTS OF ANY SIZE If you are a small or very targeted marketer, you may sometimes struggle with putting direct marketing theory into practice. In my direct marketing career spanning over 20 years,...

5 ways to control printing costs.
January 1, 1996... AND HOW TO IMPROVE THE QUALITY OF YOUR CATALOG'S PRINTING AT THE SAME TIME There's an apocryphal joke about printers that's been around as long as ink has been applied to paper. It goes something like this: Every printer offers three things -...

How the MaxiMarketing gurus go to market. (marketing consultants Stan Rapp and Tom Collins)
January 1, 1996... THE AUDACIOUS INTERNATIONAL PUBLISHING SCHEME OF TWO AUTHENTIC MARKETING GENIUSES - STAN RAPP AND TOM COLLINS Stan Rapp is an indefatigable globe trotter with an Orek vacuum cleaner of a mind that sucks up marketing ideas, synthesizes and...