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Target Marketing articles from January 1995
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Target Marketing archives from January 1995
The lowdown on high tech. (effect on marketing industry) (Cover Story)
January 1, 1995... Technology has infiltrated our industry. Here's how to separate the hype from reality--starting with how and when to test the "information superhighway"
"Few things register as high on the hype meter these days as the advent of interactive TV...
Interactive that's here and now. (telephone)
January 1, 1995... WITH ALL THE NEW TECHNO-WIZARDRY IN THE WORKS, DON'T FORGET THE PHONE
INTERACTIVE IS ONE of those wonderful examples of a description being used to represent the thing itself--the way "air" is now an option when you buy a new car; you don't...
Pushing printing's boundaries. (Cover Story)
January 1, 1995... ADVANCED PROCESSES OFFER MORE CUSTOMIZED PROJECTS AND COST SAVINGS
IN TODAY'S HIGH-TECH world, consumers and businesses require more sales vehicles that are tailored to fit their needs and they want these communications turned out in highly...
Putting your database to work.
January 1, 1995... MAPPING AND MODELING ALLOW DIRECT MARKETERS TO FINE TUNE THEIR MAILINGS AND INTERACT WITH THEIR PROSPECTS ONE-TO-ONE IN A TIME EFFICIENT MANNER
IN THE PAST decade, a database has become an indispensible tool for direct marketers. In his book,...
How to get great creative. (Catalog Production)
January 1, 1995... HERE'S A STEP-BY-STEP PROCESS YOU CAN FOLLOW--PLUS A LOOK AT WHAT IT WILL COST
FOR AN INDUSTRY that is well over 100 years old, it would seem natural that catalogers would have a solid trader-standing of the costs for design, copy,...
Selling around the world.
January 1, 1995... THE BEST STRATEGIES AND TIPS FROM TARGET MARKETING'S FIFTH ANNUAL INTERNATIONAL DIRECT MARKETING CONFERENCE
THE GLOBAL ECONOMY is here. GATT is a fact of American life. More and more direct marketers will be investigating business opportunities...
Preserving your envelopes.
January 1, 1995... Before prospects can even see your sales pitches, you must make sure that the envelopes survive the inserting process. Mailing equipment manufacturer Bell & Howell's newsletter, The Professional Mailer, offers 12 tips to make sure your mail gets...