Target Marketing articles from February 2000

Target Marketing archives from February 2000

Count Me In--Opt-in, That Is.(Brief Article)
February 1, 2000... LAST MONTH, THE SUPREME COURT upheld the constitutionality of the Driver's Privacy Protection Act of 1994, once and for all squashing a major source of data for many direct marketers: motor vehicle driver information. In his opinion on the 9-0...

Growth Through Direct Mail Marketing.(Brief Article)
February 1, 2000... Are you a small- to medium-sized company with a unique selling proposition distinguishable from other products and services available? Are you able to determine in advance that your direct mail program can at least potentially compensate for...

Technicolor's QuoteFast.
February 1, 2000... Tired of waiting around for project estimates? Available in spring 2000 will be Technicolor's QuoteFast!, an interactive estimating tool that combines CD and Internet technologies to provide free, accurate job quotes almost instantly for direct...

Invoices.
February 1, 2000... Invoices, used as an alternate form of direct marketing, can be made into effective, income-generating sales tools. You can print special promotions, product announcements and price changes digitally customized for the individual reader right...

Exactis.com.(Brief Article)
February 1, 2000... If you are a marketing professional contemplating an investment in e-mail marketing programs, then The E-Outsource Option: A Management Guide to Permission-Based E-mail Marketing Efficiencies could be just the information you're looking for....

Creative Compost.
February 1, 2000... Where Great Marketing Ideas Grow, slated for release in spring 2000, is a quarterly print newsletter filled with offbeat strategies for effective marketing and sales promotion. With so much competition out there, Creative Compost was...

Information Plus.
February 1, 2000... Have you ever wondered what people really reveal during research interviews? Would you like to avoid common mistakes in your next research study? Or just want to know if finding out certain information is feasible? Behind-the-scenes wisdom...

And stuff to buy.
February 1, 2000... For decades, managers have been told to "stay dose to the customer" because it is clearly the customer-friendly, market-driven companies that consistently come out on top. "The Market Driven Organization: Understanding, Attracting, and Keeping...

Direct Marketing 101--Online!(Brief Article)
February 1, 2000... Martin Gross said, "Whoever knows only one direct marketing skill, whether it's art direction, copywriting or list management, does not even know that properly." You don't have time to mentor your new hires in all facets of direct marketing,...

Web Site Hits Are in the Cards.(Brief Article)
February 1, 2000... Card decks: Not just direct marketers, the traditional biggest users of them, but now content-driven Web sites and other new-media ventures are tapping into this medium to send consumers online to their sites. The consensus is that as part...

What Does It All Mean?(Brief Article)
February 1, 2000... In the September 1998 "On Target" column, Editor Alicia Orr asked readers to differentiate a data warehouse from a data mart and a database. Speaking at the NCDM Conference in Orlando this past December, speaker Stephen Home of Foote, Cone &...

Mine Your Own Marketing Data.(Brief Article)
February 1, 2000... In the information age, businesses of all sizes can gather data at a rate virtually unimaginable 15 years ago. It's the businesses that are able to gain actionable knowledge from their data that will be profitable and successful. Yet with the...

High Technology Gets Personal.(Brief Article)
February 1, 2000... E-commerce is all the rage, and just about every brick-and-mortar has a Web site by now. Enough time has passed since the inception of the Internet, however, for good direct marketers to realize that effective online selling means more than...

Multicultural Call Centers.(Brief Article)(Statistical Data Included)
February 1, 2000... The United States is a diverse nation by design and is becoming more so all the time. According to the U.S. Census Bureau, Hispanic and Asian populations are projected to grow between 48 percent and 57 percent from 1996 to 2010, four times the...

Tools and Training to Empower Your Call Center.(Brief Article)
February 1, 2000... Today's Internet culture has created customers who demand a system designed to solve issues from their perspective. Customer interaction through e-mail and a Web site addresses customers' various needs. Call centers can fill an ever-expanding...

Proving the Long-Term Value of Your Customer Loyalty Program.(Brief Article)
February 1, 2000... All customer relationship management efforts are ultimately about increasing customer loyalty. If you choose the route of a customer loyalty program, at the end of the day you will need to be able to demonstrate the business results...

A Web-Savvy Market.(Brief Article)(Statistical Data Included)
February 1, 2000... Scandinavia has a population of 24 million, four official languages and 50 percent of its population has a high level of disposable income. For comparison, only 31 percent of the British population has this kind of spending money. While...

Remember: You're Open 24-7 Worldwide.(Brief Article)
February 1, 2000... In less than two years, more than half of the world's Internet users will live outside the United States. Leading companies will be those that think global, now. "If you're going to be selling on the Web, you have to think about what it...

Avoid Gender Confusion.(Brief Article)
February 1, 2000... Don't risk offending potential customers in Mexico by addressing them as a member of the opposite sex. Spanish words are adapted to the gender of the subject. A man is addressed as "Estimade," and a woman as "Estimada." Avoid using...

Reader Service Cards Rank High as Response Method.(Brief Article)(Statistical Data Included)
February 1, 2000... Don't overlook the more traditional and tried-and-true methods of response in favor of the World Wide Web. Case in point: Gerard Schmitt, senior vice president at Sanna Mattson MacLeod Advertising (SMM), a New York-based advertising and...

Let's Talk Direct.(Column)
February 1, 2000... NOW THAT WE'VE finally entered the new millennium, the possibilities for the future seem endless; yet there are some things from the past that we have to remember. Nearly everybody now is thinking about the Internet and e-commerce and how many...

Liability of Officers of Trade Associations.(Brief Article)
February 1, 2000... THE DIRECT MARKETING INDUSTRY appears to be fertile ground for trade associations. Almost every geographic area in the country has trade associations directly involved with direct marketing, each one supposedly benefitting its members through...

Empowering USPS with Electronic Technology.
February 1, 2000... FEW SECTORS OF the direct marketing business haven't been affected by the genesis of the World Wide Web. This year the same can be said of the U.S. Postal Service (USPS). For the first time, postal officials are predicting the Postal...

Smooth Sailing.(Brief Article)
February 1, 2000... How direct mail helped the founders of Navigator Publishing turn a passion into a business ALEX AGNEW PRESIDES OVER his nautical publishing empire in a brick, flat-iron-shaped building two blocks from Portland Harbor in Maine. With owlish...

Changing Focus.(Brief Article)
February 1, 2000... HOW MORE AND MORE INSURANCE COMPANIES ARE EMBRACING DIRECT MARKETING THE DATE: Nov. 10, 1999. The time: 16:52 Eastern Standard Time. The headline: "Allstate Announces New Business Approach Including Direct and Internet Sales." Now in...

Frequency Transfusion.(Brief Article)
February 1, 2000... 3 WAYS TO IMPROVE CUSTOMER LOYALTY FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the advantages b-to-b marketers can realize by adapting traditional incentive and reminder programs to...

Control for a Decade.(Brief Article)
February 1, 2000... HOW NATIONAL GEOGRAPHIC'S ACQUISITION MAILING STOOD THE TEST OF TIME WHEN LOOKING at a long-term control, the million-dollar question that springs to mind is, "What makes this particular mailing so successful?" For the National Geographic...

41 Test Ideas for 2000.(Brief Article)
February 1, 2000... CONSIDER THESE TIPS WHEN YOU'RE LOOKING FOR WAYS TO UP YOUR RESPONSE IN SEARCH OF ways to boost your response rates this year? Look no further. Here are a host of test ideas for you to consider. #1 Add the word FREE to your outer...

The Best of Both Worlds.(Brief Article)
February 1, 2000... HYBRID DIRECT MAIL PACKAGES COMBINE HAND ASSEMBLY AND IN-LINE PRINTING PROCESSES REMEMBER THE DAYS when your shopping options consisted of basically two choices: the mall or a catalog? Each had its advantages, each had its disadvantages....

Delighting the Global Customer.(Brief Article)
February 1, 2000... FULFILLMENT AND GOOD CUSTOMER SERVICE ARE KEY YOU'VE SPENT MONEY and resources working to obtain hard-earned customers. Don't risk losing them to poor customer service. Inventory shortages, back orders and lengthy delivery times can eat up...

Put the Sales Back into "Salesmanship in Print".(Brief Article)
February 1, 2000... FAIRFAX CONE, one of the founders of the Foote, Cone & Belding agency, said in his book "With All Its Faults: A Candid Account of Forty Years in Advertising," that when most people sit down to write an ad: They forget advertising is...

Managing the Process.(Brief Article)
February 1, 2000... WHY COMMUNICATIONS AND SETTING EXPECTATIONS ARE INTEGRAL--REGARDLESS OF YOUR CATALOG'S SIZE A BIG PART OF the job for today's catalog production manager is the same whether your catalog is among the largest mailers in the industry or a...

Sticky Fingers Grab the Most Sales.(Brief Article)
February 1, 2000... A DECEMBER 1999 STUDY by Andersen Consulting found that one quarter of attempted purchases made from e-commerce sites this holiday season ended with no sale actually being made due to various kinds of site inaccessibility. In light of this...

E - Testing in Internet Time.(Brief Article)
February 1, 2000... HOW TO TEST DOZENS OF NEW IDEAS AT ONCE TO IMPROVE YOUR WEB SITE AND ONLINE ADVERTISING THE NEW WEB marketplace moves at a frenetic pace, market dynamics are in constant flux and customers are only one click away from the competition....

What's Wrong With Your Web Site?(Brief Article)
February 1, 2000... LOOK BEYOND BUYERS TO DELIVER INTERNET CUSTOMER SATISFACTION IT IS QUITE RISKY to say, as many popular marketing textbooks do, that customer satisfaction is simply a function of the closeness between the buyer's expectations and the...

Marrying Technical and Marketing Skills.(Brief Article)
February 1, 2000... DATABASE MARKETING BECOMES more complex as technology continues to grow. The expertise required to implement a database marketing effort is so varied that it is almost impossible for one person to understand how each job is performed. ...

Namebank International's Catalog Enhancement File.(Brief Article)
February 1, 2000... This list is comprised of 400,000 mature consumers who have purchased a subscription to financial/investment, health and travel newsletters or related products. This file has recently been enhanced with additional selects including recency,...

People En Espanol.(Brief Article)
February 1, 2000... Written entirely in Spanish, People En Espanol magazine is filled with news, human interest stories and features of interest to Spanish-speaking Americans. The 103,002 subscribers are predominately female with an average age of 38.6 years and a...

Pilot Getaways.(Brief Article)
February 1, 2000... Reach 10,000 active subscribers to Pilot Getaways, a quarterly magazine dedicated to private pilot travel. Each issue brings subscribers in-depth articles on exciting destinations in the West, including information on the best fly-in...

Sports Enthusiasts.(Brief Article)
February 1, 2000... Target 3,610,200 sports enthusiasts who enjoy many recreational activities including, golf, skiing, boating, sailing, bicycling and tennis. Also available are buyers of sports memorabilia and general interest sports enthusiasts. Overall, these...

Exceptional GOP Donors.(Brief Article)
February 1, 2000... Target 26,600 proven donors who are making a difference in America. These individuals are concerned with keeping taxes low and protecting and creating cost-saving tax laws to meet that goal. They are also worried about the state of the nation's...

Futures Magazine.(Brief Article)
February 1, 2000... Reach 39,665 experienced investors who subscribe to Futures magazine. Subscribers are active traders, money and risk managers, and hedgers in the futures, options and derivatives markets. Demographics reveal that 100 percent of these readers...

Home Business Magazine.(Brief Article)
February 1, 2000... Reach the 43,989 active paid subscribers to Home Business, a premier magazine covering every facet of the growing and dynamic home-based business market. Editorial topics include business operations, sales and marketing, the home office,...

Application Development Trends.(Brief Article)
February 1, 2000... Target 56,590 professionals who subscribe to Application Development Trends magazine. This monthly publication is uniquely focused for application development and information system managers and professionals responsible for making buying...

Wealth Identification File.(Brief Article)
February 1, 2000... Target 431,033 of the wealthiest individuals in the country. This file is updated daily from over 1 million annual securities transactions. These individuals are CEOs, CFOs, COOs, VIPs and directors of their companies or owners of 10 percent or...

Telecommunications Industry Masterfile.(Brief Article)
February 1, 2000... These 141,354 professionals have subscribed to technical publications or attended the following trade expositions: America's Network, Geo Info Systems, GPS World, ID Expo/ID Info and Call Center. Subscribers and attendees are professionals at...

New Media Magazine.(Brief Article)
February 1, 2000... Reach 114,449 Internet professionals with the e-mail addresses of subscribers to New Media magazine. These professionals are key decision makers in the areas of Internet business development including animation, audio, graphic design, live...

Medical Design Technology.(Brief Article)
February 1, 2000... Reach 14,424 decision makers in the medical device manufacturing market who read Medical Design Technology. These professionals include design engineers, engineering managers and other important industry leaders searching for materials,...

Autobytel.com Opt-in E-mail List.(Brief Article)
February 1, 2000... Target 100,000 Internet-savvy and Web-literate consumers who have used Autobytel's car purchasing program. They are consumers with a willingness to adopt new ideas while integrating technologies into their "at home" lifestyles. Ages range from...

Nailpro Magazine Renewal Statements.(beauty/personal care markets)(Brief Article)
February 1, 2000... Your inserts can be included in renewal statements reaching 60,000 subscribers of Nailpro Magazine. These subscribers represent a booming new segment of the fast-growing beauty/personal care markets. Business-to-business marketers can take...

Dunn's Package Insert Program.(Brief Article)
February 1, 2000... Target the 70,000 customers of Dunn's catalog, a mail order upland hunting outfitter and sporting dog supplier. Dunn's supplies customers with a large selection of clothing that provides warmth, durability and style. A complete line for...

Home Offices.(the small office/home office market)
February 1, 2000... They've got unique needs and tremendous spending power. Tap into this growing-- yet often elusive--market THEY MAKE UP 89 PERCENT of all business owners, earn more than the average U.S. worker and make all the purchasing decisions for their...

Famous last words.(Industry Trend or Event)(Column)
February 1, 2000... "Make it easy to order." Elsworth Howell DURING THE FIRST WEEK of December, my wife, Peggy, and I took a cruise through the Panama Canal to view this marvel of early 20th-century technology before it was turned over to the Panamanians....