Target Marketing articles from February 1995

Target Marketing archives from February 1995

Ideas you can take to the bank! (direct mail marketing techniques) (Cover Story)
February 1, 1995... Tips and techniques to help you market smarter - starting with seven secrets for getting your envelopes opened How can a direct mail package containing the most eloquent letter ever written, a masterpiece of a brochure, a simple yet seductive...

The art of the deal. (negotiating prices for media services)
February 1, 1995... EIGHT STRATEGIES FOR WHEELING AND DEALING IN A DOG-EAT-DOG MEDIA WORLD Media prices are not written in stone; they are designed to be negotiated. The market is based on supply and demand so that when demand is high, so are the prices. Your...

Entering the Asian living room. (direct response television)
February 1, 1995... DRTV IS MAKING GREAT STRIDES IN ONE OF THE FASTEST-GROWING GLOBAL MARKETS. HERE'S HOW YOU CAN PENETRATE THE ASIAN AIRWAVES By the year 2000, Asia will contain two-thirds of the world's population, six of the 10 most populous cities, three of...

Getting the best from a test. (Fund Raising)
February 1, 1995... FIVE EXAMPLES OF HOW NON-PROFITS CAN BE MORE DARING AND SUCCESSFUL WITH DIRECT MAIL For a profession that prides itself on innovative thinking, isn't it remarkable how much of today's fund-raising direct mail looks and reads the same? In...

10 ways to cope with higher rates. (direct mailing costs)
February 1, 1995... IT'S TIME TO RECONSIDER COST-SAVING STRATEGIES SUCH AS BARCODING AND NCOA With the 14-percent increase in Third-Class postage rates now a reality, mailers have a strong incentive to reexamine internal production and mailing practices in search...

Shooting for on-air success. (infomercials)
February 1, 1995... CREATE A WINNING INFOMERCIAL WITH THESE 10 TIPS COVERING EVERYTHING FROM STRATEGY TO BACK-END SERVICES Selling your product via an infomercial takes much coordination and the ability to be flexible. The following guidelines - presented by...

What not to do. (direct mail list rental services)
February 1, 1995... EIGHT WAYS A PERFECTLY SANE MAILER CAN BECOME THE LIST OWNER FROM HELL Even if you're a perfectly respectable direct marketing professional, you can become a Mr. Hyde when wearing the hat of list owner. Faced with allowing rentals of your...

How to buy computer services. (data processing)
February 1, 1995... Great effort, time and money has been put into selecting just the right copywriter, graphic artist, list(s), package format and timing for your direct mail program. The data processing services that tie the process all together can make or...

Treat your customers right. (Database Marketing)
February 1, 1995... EIGHT WAYS TO USE YOUR DATABASE TO PROVIDE TOP-NOTCH CUSTOMER SERVICE "The ability to respond to a customer is resident in the database." - DON JACKSON, CHAIRMAN, THE JACKSON CONSULTING GROUP Target marketing asked five top database...

Grossman on circulation 1995. (marketing incentives in the publishing industry)
February 1, 1995... IN THIS EXCLUSIVE PREVIEW OF HIS LATEST STUDY, GORDON GROSSMAN REVEALS HOW ADDING A PREMIUM CAN SPICE UP YOUR OFFER Some three years ago, I asked Denny Hatch to help me put together a compilation of current magazine new business direct mail...

Low-tech marketing of high-tech goods.
February 1, 1995... COMPUTER MARKETERS DON'T HAVE A CLUE HOW TO SELL TO REGULAR FOLKS A Personal Disclaimer: I am an electronic virgin. We got our first computers in 1985, but my work has been confined to writing the English language. (I detest the term "word...

Newfield's got a new look. (Newfield Publications Inc.'s improved marketing image)
February 1, 1995... CREATIVE OVERHAUL JAZZES UP KIDS' BOOK CLUB MAILINGS WHILE KEEPING FOCUS ON BENEFITS Weird! You wanted to keep reading after seeing that word, didn't you? Just think of how enticed you would have been if you'd seen the word "WEIRD" in...

What it costs. (Catalog Production)
February 1, 1995... A GUIDE TO UNDERSTANDING THE CATALOG PRODUCTION PROCESS There is a wide divergence in what companies are able and willing to spend to produce a catalog - from creative execution to page makeup, color separation and, finally, printing. In the...