Target Marketing articles from December 2001

Target Marketing archives from December 2001

Leadership in Times of Crisis. (On Target).(Brief Article)(Column)
December 1, 2001... THERE IS NO DENYING IT IS DIFFICULT to maintain a "business as usual" attitude right now. The nation as a whole doesn't know what to expect next, and managers at direct marketing companies are no exception. One day the market is showing signs...

CRM. (Free Stuff).(customer relations management; free reprint)(Brief Article)
December 1, 2001... If a customer with a question leaves your Web site without an answer, what are the chances she'll return? To keep your customers coming back, you need to give them access to the most current and accurate information available--from wherever...

When creating e-mail marketing copy, a little chic can go a long way. (E-Mail Marketing).(Brief Article)
December 1, 2001... Tip: When creating e-mail marketing copy, a little chic can go a long way. Keep your customers interested with lively writing, but remember, a good deal and flawless service is ultimately more important than even the most eloquent turn of...

Many companies are just beginning to recognize that a short-term campaign-focused approach comes up short and the long-term potential return on investment that the e-mail channel offers. (E-Mail Marketing).(Brief Article)
December 1, 2001... Many companies are just beginning to recognize that a short-term campaign-focused approach comes up short and the long-term potential return on investment that the e-mail channel offers. These conclusions are released in a white paper entitled....

Demographics. (Free Stuff).(USAdata offers demographic information)(Brief Article)
December 1, 2001... What percentage of Bostonians are between the ages of 24 and 35? How many homemakers reside in Cincinnati? What percentage of Syracuse residents hold post-graduate degrees? To uncover this important marketing information, USADATA offers...

In the Mix. (Media).(how to evaluate marketing media mix)(Brief Article)
December 1, 2001... "When the economy is down, you've got to cake a look at your media mix, and make sure you're channeling your efforts in the right direction," says John Rizzi, e-Dialog president and CEO. Budget cuts, reduced staffs and tougher sales...

Charitable Works. (Fund Raising).(some techniques)(Brief Article)
December 1, 2001... While the efforts of the Red Gross and United Way to raise money for the terrorist victims have proven extraordinarily successful, non-disaster related charities have taken a subsequent hit. As such, many nonprofit marketers may be looking for...

CAS has released Phantom Finder, a product that helps marketers identify prospects on a mailing list who are not who they appear to be (i.e. names that do not match up to addresses). (News in Brief).(Brief Article)
December 1, 2001... * CAS has released Phantom Finder, a product that helps marketers identify prospects on a mailing list who are not who they appear to be (i.e. names that do not match up to addresses). Using a proprietary merge/purge process, Phantom Finder can...

Communications Concepts Group. (News in Brief).(reorganizes and renames itself as Communications Concepts 3)(Brief Article)
December 1, 2001... * Communications Concepts Group (CCG) integrated its five business units into one unified provider of three main business services: campaign planning, campaign execution and continuity/loyalty programs. The reorganized firm, renamed...

The Direct Marketing Association. (News in Brief).(offers software)(Brief Article)
December 1, 2001... * The Direct Marketing Association (The DMA) released a software program that lets direct marketers calculate their allowable cost per order from their desktops. The ACPO (cost per order) model offers marketers product and cost planning,...

Are You Being Fulfilled? (Fulfillment).(Brief Article)
December 1, 2001... When was the last time your fulfillment company came to you with an idea on how to grow your business? Or suggested ways to strengthen your relationship with customers--and provided a means to do it? If you can't remember, it may be time to...

Wired Grandmas. (Internet).(Jon Roska of Roska Direct stated that affluent elderly people are more likely to buy online)(Brief Article)
December 1, 2001... Seniors are not only the fastest growing demographic segment--slated to grow to more than 14 million over the next 10 years--but they're also the most, affluent demographic and the most likely to purchase online Jon Roska CEO of Roska Direct,...

Catch the Direct Marketing Bug: How You Can Become a Direct Marketing Entrepreneur. (Creative Corner).(advice for starting your own direct marketing company)
December 1, 2001... WHEN I STARTED in direct marketing, it didn't occur to me that I would ever become a direct marketing entrepreneur. My first job was in continuity publishing with Greystone Press. I wrote "The New International Art Encyclopedia." I enjoyed...

Has Your Database e-Volved? (E-Commerce Link).
December 1, 2001... PHASE ONE of using the Internet for customer communications has passed, and we now enter a new phase that requires us to be a little savvier in how we employ this emerging medium. Conducting more effective Internet marketing entails...

Think Outside the Catalog: Use alternative formats to stimulate additional sales Part one of a two-part series. (Catalog Watch).(suggestions for modifying catalogs to increase sales)
December 1, 2001... FINDING WAYS TO maintain and even expand your business in uncertain economic times challenges even the most successful catalogs. With buyers exercising caution and the economy dipping, it's imperative to focus on stimulating sales and, there's...

A Global Impression. (Cover Story).(direct marketing companies expand into foreign markets to improve sales; new marketing strategies needed)(Cover Story)
December 1, 2001... COMPANIES GROW their businesses by expanding into international markets for one of two reasons--either to boost sales or increase profits. Which reason governs their approach. For example, a mature business experiencing flat profits and sales...

Cream Off the Top: Nine Reasons Why Marketers Should Test an Offshore Strategy.(Brief Article)
December 1, 2001... U.S. DIRECT MARKETERS have not been more active overseas because most have been brainwashed into thinking the only way to market internationally is by entering big country after big country from onshore. This can be very expensive. From...

Unwrap the Promise of Your Data: Strategies for Building a Quality Database. (Database Marketing).(Brief Article)
December 1, 2001... As A DATA CONSULTANT, I spend much of my time answering questions about customer information and how it is used to improve revenue and business operations. But with all the advanced data products available today, the question I hear most often...

The HOT Seat: Making Business Decisions in Times of Crisis. (Strategy).(suggestions for marketing after the September 11, 2001 terrorist attack)
December 1, 2001... Within a few days after the horrors of September 11, our business clients started asking, "What should we do about our ongoing direct marketing efforts? Should we just keep going, should we stop, or should we wait for awhile? And if we wait,...

Og Magazine. (Consumer).
December 1, 2001... Reach 227,742 active U.S. subscribers to Og (formerly Organic Gardening), the newly launched gardening magazine from Rodale Press. These readers are avid gardeners who are health- and environmentally conscious people, and respond well to...

American History. (Consumer).
December 1, 2001... Mail 74,171 active subscribers to American History magazine. These subscribers read American History for its insights into the cultural, military, social and political forces that have shaped our nation. These readers pay $23.95 for an annual...

Day-Timer Consumers. (Consumer).
December 1, 2001... Reach 507,437 mail-order buyers who have purchased merchandise from Day-Timer. These consumers place a premium on organizing their time and have spent, on average, $25 to $40 on personal time management planners, organizers and software;...

Christian Health and Fitness Enthusiasts. (Consumer).
December 1, 2001... The 1,031,749 health-conscious Christian consumers on this file have purchased health and fitness publications and are serious about maintaining a healthy and active lifestyles. These active consumers are ideal candidates for health and fitness...

FOOTSMART Catalog Buyers. (Consumer).
December 1, 2001... Reach 173,252 12-month buyers of foot and leg comfort and pampering products, as well as items that relieve a wide array of lower body health conditions, from the FOOTSMART catalog. The average unit of sale is $55 and 60-percent of the buyers...

Real America Database. (Consumer).
December 1, 2001... Reach 156,091,750 individuals and 98,071,841 families with the national master file from the Real America Database. This database is continually updated from more than 16 sources. Selects include age, income, length of residence, gender and...

Dress Barn. (Consumer).(Brief Article)(Statistical Data Included)
December 1, 2001... Target 150,966 women who have purchased business and casual wear from the Dress Barn catalog. These 12-month mail-order buyers have an average income of $50,000 and are between the age of 30 and 50. Selections include size, credit card buyers...

Hispanic Democrats High Dollar Donors. (Consumer).(Brief Article)
December 1, 2001... Reach 22,000 hispanic democrats who have donated an average of $285 to local, state and national campaigns. These democrats have been identified as being hispanic by surname, first name and geographic area of residence. These donors are ideal...

Garden Design Magazine. (Consumer).(demographics of readership)(Brief Article)(Statistical Data Included)
December 1, 2001... Target 411,275 active subscribers to Garden Design magazine, a publication which has been redesigned to reflect the style, attitude and sophistication of high-end baby boomers. Readers have an appreciation of art, sculpture, furniture and...

Eastwood's Automobilia Limited Collectibles. (Consumer).(Brief Article)
December 1, 2001... Target 20,907 12-month buyers of die cast, limited edition collectibles from the Eastwood Automobilia Limited Collectibles catalog. These hobbyists and collectors repeatedly buy scale models of contemporary and historic vehicles to add to their...

Window Fashions. (Business).(Brief Article)
December 1, 2001... Target 25,831 executives and decision makers who subscribe to Window Fashions magazine, a resource for professionals in the window covering and related home decorating industries. This publication covers trends, tips and profiles that help...

Fire Engineering. (Business).(Brief Article)
December 1, 2001... Get your offer into the hands of 68,832 active and recent subscribers to Fire Engineering magazine. The fire service professionals on this file are decision makers and firefighters that influence department decisions. They also are consumers...

Monthly New Businesses. (Business).(Brief Article)
December 1, 2001... Send your offer to 948,671 brand new businesses. These companies have been recently licensed or are recently established DBAs or corporations. Available selects include owner's name, specific industry, company sales revenue and employee size....

Trade Advisor Pro Stock Charting Software Buyers. (Business).(Brief Article)
December 1, 2001... Reach 101,465 12-month direct mail buyers and triers of technical charting software for investors. These affluent investors actively track the performance of stocks, bonds and mutual funds held in their personal portfolios. All have paid with a...

Corporate Gift Buyers. (Business).(Brief Article)
December 1, 2001... Target 140,126 executives at 68,084 firms who are responsible for gift purchasing. These gift buyers control budgets to purchase gifts for preferred customers, top salespeople, employees, dealers distributors and more. Telephone numbers are...

EBI Mesterfile. (International).(Brief Article)
December 1, 2001... Target 175,179 professionals who subscribe to one or more controlled circulation magazines published by Elsevier Business Information (EBI). These professionals represent the European electronics and communications, industrial, scientific and...

Information Technology Managers. (E-Mail).(Brief Article)
December 1, 2001... Send your e-mail campaign to 29,904 information technology managers who have registered with Gantrhead.com and have opted-in to receive third-party e-mails. These professionals use the Gantthead.com Web site as a resource for IT projects in...

Permission![TM] (E-Mail).(Brief Article)
December 1, 2001... Mail 1.5 million monthly opt-in hotline names generated online for offline delivery. The individuals on this file have self-reported lifestyle and demographic data online at partnered company sites. Names can he selected by income, education,...

TechRepublic Members. (E-Mail).(Brief Article)
December 1, 2001... E-mail your offer to 367,485 permission-based active international members of TechRepublic.com, a Web community created by and for IT professionals. The site includes personalized content, resources and tools, and community interaction for IT...

Correction.(Brief Article)
December 1, 2001... The Speedgear Catalog Buyers file was incorrectly listed as Upscale Auto Racing Fans on page 149 of our October 2001 issue. The 116,838 auto enthusiasts on this file have purchased officially licensed merchandise from the Speedgear catalog, and...

Cultured Consumers; Patrons of the Arts: A Distinguished and Affluent Group of Consumers. (Market Focus).(Brief Article)
December 1, 2001... WHEN THE New York City Opera recently opened Puccini's Turandot at the famed Metropolitan Opera House at Lincoln Center, seats sold for between $30 and $105, for the most economical to the most coveted balcony seating, respectively. This...

CRM in the Days of Rail Travel. (Famous Last Words).(Brief Article)
December 1, 2001... ON AUGUST 13, I cranked up America Online, logged on to the Apple Computer Web site and wrote the following: I have a bunch of Apple products: iMac, G-3, G-4, etc. Do you folks offer any kind of Palm Pilot that would enable me to travel...