Target Marketing articles from December 2000

Target Marketing archives from December 2000

Sign Me Up!(Brief Article)
December 1, 2000... Here's a Credit Card Mailing that Does a Lot of Things Right I GET A LOT OF CREDIT CARD offers, and I'm sure many of you do too. Though I hate to admit it due to the industry we work in, I usually consider them junk and toss them (not in...

letters to the editor.
December 1, 2000... TAKING THE MYSTERY OUT OF INTERNATIONAL DIRECT MAIL I just finished reading your article on international mailing services in the October issue ["The Global End Game," October 2000, p.168] I wanted to compliment you on a job well done. I...

Engaging Customers in e-Business.(Brief Article)
December 1, 2000... "Engaging Customers in e-Business: How to Build Sales, Relationships and Results with Email," by Jeffrey L. Farris and Laura Langendorf, takes an extensive exploratory approach to implementing e-mail into your marketing program. Chapters on...

eListen.(Brief Article)
December 1, 2000... For anyone who's taken a standardized test recently, the name Scantron may still invoke that fear of fears: "Does anyone have an extra number-two pencil?" A free trial version of eListen survey software might be enough to make amends for...

Selectica Inc.(Brief Article)(Statistical Data Included)
December 1, 2000... Moving forward with an Internet selling strategy--especially with highly-complex, high-end, high-margin products--can be a real challenge. Have you integrated your channels from the "inside out," or the "outside in?" Have you taken into...

DM Strategy Newsletter.(Brief Article)(Statistical Data Included)
December 1, 2000... Want to know the seven ways to design product brochures to close more sales? David R. Yale offers a quick slice of his book, "Make Brochures Work For You," on his Web site. He also offers the DM Strategy Newsletter, a free, weekly e-mail letter...

RightNow Technologies.(Brief Article)
December 1, 2000... If it feels like you're being beaten over the head with e-customer service, maybe it's a sign that you need to take action. But, if you're not sure where to start, RightNow Technologies offers a free customer service prototype Web site. ...

...and stuff to buy.(the book "Millennials Rising: The Next Great Generation)(Brief Article)
December 1, 2000... In the ongoing attempt to find a label for that indefinable segment of youngsters, some suggestions that have surfaced are: Generation Y, Echo Boomers, Generation Prozac, Generation Tech or simply gen.com. But the winning entry, according to...

The E-Marketer's Swipe File: Cutting-Edge Intelligence for the New Economy.(Brief Article)
December 1, 2000... Wouldn't you love to have 50 industry insiders bring you proven breakthrough e-marketing ideas every week for free? This month's DM University will tell you how. But these "insiders" aren't consultants or coworkers. They're e-mailboxes....

A Wordsmiths Spin on the Web.(Brief Article)
December 1, 2000... It must be a left brain/right brain thing. As a copywriter, I relish the creative process of Web word-weaving but often anguish over technical compu-speak. Here, from a creative person's viewpoint, are some basic tips to undo tangles in...

Fortifying Eggshells.(Gryphon Networks Corp.)(Brief Article)
December 1, 2000... In states with "Do Not Call" regulations, an estimated 4 percent of outgoing calls are to the very numbers on those forbidden lists. An average office with 20 to 25 agents has the potential to generate upwards of $5 million in liability for...

The Wright Way to Drive Traffic.(Carol Wright Sales Inc.)(Brief Article)
December 1, 2000... A selected number of Carol Wright mailings in November featured something completely different. Cox Target Media, age-old purveyors of cooperative mail, call it CyberValuz.com, The Online Guide for Smart Shoppers, and it dodges definition. ...

Self-Regulation.(Brief Article)
December 1, 2000... Everyone knows how hot the privacy button is. But what's important in the long run is how it affects sales. "Responsible e-marketing and consumer benefits from personalization will diminish the significance of privacy concerns in the minds...

Cooking Up Gourmet Models.
December 1, 2000... Be wary of database modeling software that claims to "slice, dice, chop, puree and generally do it all with the push of a button," warns C. Olivia Parr Rud, executive vice president of Data Square in Stamford, CT. Like a Cuisinart in the hands...

Cruising to Keep Customers Loyal.
December 1, 2000... Sometimes, you need to take customers by their hands and guide them through the cycle, and the only way to do that is through a dynamic two-way communication process. You need to open a dialog with customers that goes further than a follow-up...

3-D Mail in Motion.
December 1, 2000... Lenticular technology isn't just for Cracker Jack prizes anymore. It's a snazzy marketing medium that grabs attention and holds it longer than almost any other type of print. It's a great tool for pointing people somewhere, like a Web...

A Wireless Revolution.
December 1, 2000... Compared to North America, Europe has high telecommunications charges. As such, wireless rules in some countries. Europe leads in the wireless revolution., It's seen as two years ahead of the Unite States, with high penetration into the general...

Media Integration Slat.
December 1, 2000... Ninety-five percent of inbound call centers in Europe are Web-enabled and capable of handling customer contacts via fax, e-mail and phone. SOURCE: CALL CENTER EUROPE

Closing the Loop.
December 1, 2000... U.S. companies incapable of taking international orders are losing business, laments Michael Sweeney of ezy-buy corp., a full-service global solutions and infrastructure provider. Without the right infrastructure in place, U.S. companies...

E-Commerce Heats Up.
December 1, 2000... E-commerce is spreading like wildfire in both the consumer and business-to-business markets in Latin America. This year, online retail will increase more than 400 percent over 1999's total of US$109 million in Latin America, according to...

Who's Buying What--and Where.
December 1, 2000... The popularity of books and music CDs and the ability to purchase them online is a global trend, reveals TNS Interactive's July 2000 Global eCommerce Report. In its survery of 31,627 Internet users, books and music CDs topped the list of...

Giving Is Good Business.
December 1, 2000... I BELIEVE WE REAP what we sow. And lately, I've become even more aware of companies that, through their direct marketing programs, are contributing a portion of their profits to charity. Companies are getting involved and giving...

The Latino Renaissance.
December 1, 2000... BY THE YEAR 2020, ONE IN FIVE AMERICANS WILL BE OF HISPANIC ORIGIN. HERE'S HOW TO GROW YOUR BUSINESS BY TAPPING THIS NICHE MARKET NOT SINCE THE DAYS of the Spanish Empire--when armada galleons roamed the high seas and conquistadors...

Multicultural Web Marketing.
December 1, 2000... HOW TO DESIGN YOUR SITE TO TAKE ADVANTAGE OF THE GROWING NUMBER OF HISPANIC AND ASIAN CONSUMERS ONLINE I LIVE NEAR LOWELL, MA, a mill city built in the 1820s. On a Sunday you can worship at a Quebecois church, lunch at a Portuguese...

Branching Out.
December 1, 2000... DALLAS TEACHERS CREDIT UNION EXPANDS ITS MEMBER BASE AND ADDS BRANCHES USING DATA WAREHOUSING AND MINING TECHNIQUES WHAT'S A financial institution to do when it has reached a plateau in its current market? That was the situation Dallas...

The Siesta's Over!
December 1, 2000... THINGS ARE LOOKING UP FOR DIRECT MARKETERS IN MEXICO CHANGE IS IN the air "south of the border," and most of it seems good for business. After 71 years of one-party presidential rule, a new party takes over Dec. 1. President-elect...

Criteria to Help You in Your B-to-B B-mail List Selection.
December 1, 2000... "In the direct mail and brokerage communities, the issue of permission is the most important" question in terms of list selection, notes Deb Goldstein, president of IDG List Services in Framingham, MA. While Goldstein believes permission is of...

Reaching Feds on the Web.
December 1, 2000... WHAT B-TO-B MARKETERS NEED TO DO TO ATTRACT GOVERNMENT BUYERS ON THE WEB "WE DON'T DO any/much business with the government" is a comment I hear frequently at business-to-business conferences, seminars and other gatherings. In the 15 years...

Discovering Hidden Gold in Your Business.
December 1, 2000... WHEN SHOULD A manufacturing company that has traditionally marketed to other businesses consider going direct to the consumer? With an examination of what you sell and to whom, you may discover an under-served segment of your market and an...

Where to Turn for Help in Creating an E-Business.
December 1, 2000... YOU'RE A SUCCESSFUL direct marketer and you know it's time to take your business online. Or, you're already there, and you need some expert advice to make your site even better. Look no further. Before digging into our extensive listing of...

Invasion of the Biscuit-Eaters.
December 1, 2000... THEY ARE THE fearless guardians, the tireless playmates, the sentient guides, the most loyal companions, and for some lucky people, the ultimate go-fors. Whether it's a pure-blooded poodle or a mangy mutt whose only claim to fame is a ratty old...

new lists from mIn.
December 1, 2000... MARKETING INFORMATION NETWORK (mIn) is a service to list brokers that keeps track of virtually all published American and Canadian lists, card decks and alternate media opportunities. mIn's computers house information and data cards on about...

The 50-Page Black Fax.
December 1, 2000... YOU HATE SPAM? Well, I am sick unto death of junk faxes. I've been getting a ton of them lately--offering me everything from cellular telephones and time-share condos to trips to Hawaii. And then there's this truly despicable...