Target Marketing articles from December 1999

Target Marketing archives from December 1999

The Walls Came Down.(Brief Article)
December 1, 1999... LAST MONTH, THE DIRECT MARKETING INDUSTRY reaped a victory with the tearing down of Depression-era firewalls that have long separated banks from brokerage firms and other financial institutions. Banks can now form one-stop shops to market a...

KSK Communications.
December 1, 1999... When it comes to creating ads, exactly how important is cleverness? Will your ads be more effective if you stick to the more sensible rules? To help solve the never-ending debate of choosing between clever or follow-the-rules ads, KSK...

IQ Marketing.(Brief Article)
December 1, 1999... RPM, a complimentary monthly newsletter published by IQ Marketing, is dedicated to the marketing industry and addressing the key issue challenges facing the industry. Its objective is to provide readers with the best practices and relevant...

Royal Mail US.(Brief Article)
December 1, 1999... Planning an overseas launch or looking for new ideas to test in global markets? "Overseas Expertise: Your Guide to Successful International Mail," is a 48-page guide to international direct mail brought to you by Royal Mail US and Target...

Test Your DM IQ!(Brief Article)
December 1, 1999... Quiz #3 Bob Hacker heads The Hacker Group, where every day he sends staffers a direct marketing quiz like this one. Try it for yourself! If you'd like to discuss DM topics further, call Hacker at (425) 454-8556 or e-mail him at...

Who's Calling?(Brief Article)
December 1, 1999... One weakness of general advertising vis-a-vis direct marketing is the mystery of an ad's actual impact. It takes a while for an advertiser to determine the return on investment for space advertising dollars. Yet yellow pages advertising gets...

Mailing Literature Requests Faster and More Cheaply.
December 1, 1999... QuikPak has integrated its expedited fulfillment services and ASSIST Cornerstone Technologies' e.System into a complete solution that will deliver their customers' literature requests in a faster, more cost-efficient mode. e.System is a...

Price Quotes Online.(Brief Article)
December 1, 1999... DirectMailQuotes.com is a site for those searching for a mail house, and for mail houses themselves. DirectMailQuotes matches up companies with direct-mail projects to outsource, and nearby shops that normally work on that type and quantity of...

Analyzing Returns.(Brief Article)
December 1, 1999... Successfully analyzing why products were returned is a key to future customer satisfaction and loyalty. Chris Merritt, a principal in the direct to consumer practice and speaker on customer service at Kurt Salmon Associates, recommends these...

Outsourcing Lessons from Hallmark.(Brief Article)
December 1, 1999... Hallmark's well-known tagline, "when you care enough to send the very best," doesn't leave a lot of room for error when it comes to customer service. With such a high level of expected service, the treatment of customers on the 1-800-HALLMARK...

An Answer for Answering Machines.(Brief Article)
December 1, 1999... Connecting with a live human being is the main goal of telemarketing, but most consumers aren't home during the day when telemarketers call. A twist on automatic dialing recording message players (ADRMPs) takes advantage of nearly universal use...

TIPS on Choosing E-Mail Lists.
December 1, 1999... If you haven't begun e-mail prospecting efforts, make a resolution for the year 2000 to try the medium. Here are some tips on choosing e-mail lists. 1. Compare prices. Right now e-mail list prices are sky-high, but the lower mailing costs...

E-MPS to Launch January 2000.(Brief Article)
December 1, 1999... The Direct Marketing Association's e-Mail Preference Service (e-MPS) finally has an official launch date: Jan. 10, 2000. The list will be the e-mail equivalent of The DMA's Telephone and Mail Preference Services, reducing the number of unwanted...

The Big Move.(Brief Article)
December 1, 1999... The marketing power of when is clearly at work when people change residences. That is, moving time is a ripe time for reaching consumers with offers ranging from money-saving "welcome" coupons to discounts on moving services. Approximately 17...

Sending the Right Mail to 'Partial' Opters-Out.(Brief Article)
December 1, 1999... When someone takes active steps not to get mail, wise marketers take active steps to eliminate these nonbuyers from their databases. It cuts waste and improves the direct marketing industry's image. ChoiceMail, a program from Polk, has so...

The 10 Costliest Retention Marketing Errors.
December 1, 1999... It's not easy to make a retention marketing program work. You need to understand and integrate direct response techniques, retention strategy, customer-level database application and analysis and marketing operations. The complexity can be...

How to Create a Catalog Order Form.
December 1, 1999... Before launching their first catalog, most U.S. catalogers marketing to Germany conduct detailed research on competition, product awareness and pricing. However, they often do not pay enough attention to the so-called "smaller details" such as...

Where Does the Post Code Go?
December 1, 1999... International addresses can be tricky for U.S. mailers to handle. Not only can addresses be several lines longer than the standard U.S. address, but how the information is organized and the placement of the post code are different for each...

Europe Gets Wired.(Internet usage)(Brief Article)(Statistical Data Included)
December 1, 1999... The total number of Europeans accessing the Internet grew from 17.7 million in 1997 to more than 35 million in 1998, according to a new report issued by market research company Dataquest, part of Gartner Group Inc. Business use of the...

DIRECT MARKETING TRIVIA.
December 1, 1999... The popularity of trivia-theme television games shows, such as "Who Wants to Be a Millionaire" and "Greed," made me wonder what kind of useless, but entertaining "factoids" I could find on the direct marketing industry. I must confess,...

THE POWER OF WHEN.
December 1, 1999... Knowing when a consumer is likely to buy can help you gain and retain customers Timing is everything. For your direct marketing message to be successful, you need to make the right offer to the right person at the right time. So, when is a...

The Eternal When.
December 1, 1999... TIMING AND SENSITIVITY ARE KEYS TO MARKETING AFTER-DEATH SERVICES MARKETING By the "power of when" normally involves a product or service that fits a positive or neutral life change, i.e. graduation. After-death products and services, by...

The W Factor.
December 1, 1999... SIX TECHNIQUES TO HELP CATALOGERS ADD A W FOR 'WHEN' TO RFM ANALYSIS IMAGINE, if you will, that a family is thinking about purchasing a new computer. How valuable would it be for a catalog marketer like Dell, Gateway or Compaq to know this...

Data Quality Checkup.
December 1, 1999... THE SYMPTOMS OF INACCURATE DATA--AND WHAT YOU SHOULD DO ABOUT THEM TO UNDERSTAND how pervasive an issue data quality is within a direct marketing organization, think back to the old TV commercials: "BASF--We make the things you buy better."...

Credit and Collections Issues for Bill-Me Offers.
December 1, 1999... MAXIMIZING PAY-UP REQUIRES SMART STRATEGY BEFORE MAILING AND AFTER THE NEAR-UBIQUITY of credit cards in the United States has lightened the burden of collection for non-financial-service direct marketers. The exception: Those who make...

Granta's Grand Control.
December 1, 1999... FOR 14 YEARS, A TRICK QUESTION ON THE OUTSIDE ENVELOPE HAS LURED PROSPECTS IN EVER SINCE I bought the Granta issue called "Krauts!" the journal has had a special place in my heart. I was studying German around the time of the...

Post in the New Millennium.(22nd Universal Postal Congress)(Brief Article)
December 1, 1999... DEVELOPMENTS FROM THE UPU CONGRESS THIS PAST AUGUST, delegates representing postal administrations around the world convened at the 22nd Universal Postal Congress, held by the Universal Postal Union (UPU) in Beijing, China. The UPU is a...

B-to-B Leads Growth In Direct Marketing Sales.
December 1, 1999... By 2004, total business-to-business direct marketing sales are projected to comprise almost half of all direct marketing sales, according to a study conducted by The WEFA Group Inc. on behalf of The Direct Marketing Association....

DIRECT RESPONSE DOCTORS.
December 1, 1999... This file consists of nationwide physician buyers who have responded to medical-supply offers. This is a 100-percent response file generated by a catalog offer, and it's ideal for reaching new and established physicians who are interested and...

SUCCESS CONFERENCES.
December 1, 1999... These 218,138 seminar attendees have participated in one of three seminars: Fortune 21, Inc., First Resource and Internet Success Systems. These current and aspiring investors are all looking for ways to improve their financial future and...

TAX FORM PREPARERS.
December 1, 1999... Here's a new database of 348,625 accountants and financial executives who prepare city, state and federal tax returns. These are prospects for tax forms, office supplies, tax software, computer hardware, tax publications and seminars. They...

MANUFACTURERS DATABASE.
December 1, 1999... This database contains 657,237 executives at 355,029 manufacturing companies, selectable by SIC code. Telephone and fax numbers are available. The list price is $65/M for one-time use.

Fire Up Your Revenue.
December 1, 1999... HOW TO DESIGN AN EFFECTIVE B-TO-B LEAD CONVERSION PROGRAM THE GOAL OF business-to-business direct marketing is not to sell a product or service but to increase revenue by firing up sales through qualified sales leads. Creating successful...

Integrating Your Web Efforts.
December 1, 1999... WHEN CHOOSING INTERNET SERVICES, BE SURE THE SOLUTIONS YOU CHOOSE WORK WITH YOUR OFF-LINE MARKETING STRATEGIES AND SYSTEMS IT'S UNAVOIDABLE: Any Web marketing effort you weave will be a tangled one. Not only do you have your offline systems...

How to Find Out Who's Mailing What.
December 1, 1999... The Who's Mailing What! Archive has the answers Let the world's best source of information and competitive intelligence on the direct mail industry, the Who's Mailing What! Archive, be your inside track to gaining an edge in the direct mail...

Fox Family Worldwide.(Brief Article)
December 1, 1999... Fox Family Worldwide children's database includes 4,871,335 active members whose children have joined the Fox Kids Club and receive its quarterly publication. This magazine offers educational and entertaining articles, written for children in...

Active Senior Survey Responders.
December 1, 1999... These 150,000 responders are vital, dynamic seniors who are interested in making the most of their golden years. Their survey responses indicate a zest for life and enthusiasm for travel, investment, self-improvement and longevity. They have...

Pets & Friends Card Deck Responders.
December 1, 1999... This informational deck offers recommendations for various pet issues as well as household decor ideas for pet owners to organize their and their pets' needs. These 6,700 mail-order buyer/responders are discriminating pet owners consumed with...

Quadratec Jeep Package Insert Program.(Brief Article)
December 1, 1999... Inserts will be placed in packages sent to buyers who have purchased accessories, upgrade parts, replacement parts and apparel available for their Jeep Wrangler and/or CJ vehicle from the Quadratec catalog. These consumers are image-conscious,...

OWL/Chickadee/Chrip Magazines.
December 1, 1999... Include your inserts with these award winning polybagged magazines, featuring lively, colorful age-appropriate games, puzzles, stories and how-to projects that teach children about nature and the environment. The 160,000 subscribers are...

Stark Brothers Package Insert Program.(Brief Article)
December 1, 1999... Include your insert with Stark Brothers packages going to buyers of fruit, nut, shade and ornamental trees; shrubs, books and gardening supplies. Buyers are predominately male with an average age of 42. Most are homeowners in small towns or...

Individual Investor.
December 1, 1999... Individual Investor magazine, published monthly, features expert research and hard-to-find facts on promising and upcoming growth companies, as well as strong, established companies whose currently under-valued stock suggests special...

Technology Investing.
December 1, 1999... Reach 25,405 investors who actively subscribe to the Technology Investing newsletter. These investors want a proven system that gets right to the core of what makes a technology company and its stock successful. They are looking to get in on...

PC World.(Brief Article)
December 1, 1999... PC World magazine's 821,900 subscribers are PC-proficient managers who dominate the business-PC buying process, as they are empowered with the budget authority to keep their companies on the cutting edge of technology. Target these...

Business Web Addresses.com.(Brief Article)
December 1, 1999... This file represents the Web addresses for 195,000 small to medium-size businesses that are offering their services and products through the Internet. This list is recommended for offers of computer hardware and software, online services,...

Catelogs.com.(Brief Article)
December 1, 1999... Catelogs.com, is a Web site catalog service offering 500,000 opt-in e-mail addresses of catalog shoppers. These shoppers have requested catalogs on a wide range of business and consumer merchandise, making this list a source for offers of...

Briefme.com E-magazine.(Brief Article)
December 1, 1999... This Internet-generated list is comprised of consumers and business executives who have requested weekly e-magazines from Briefme.com, a topical e-magazine site. These requesters are avid, upscale readers who are thirsty for knowledge and...

Millionaires.
December 1, 1999... They're worth it: Locating these elusive prospects may be hard, but money is no object! WITH THE RECENT wave of ratings-grabbing TV shows like "Who Wants to Be a Millionaire" and "Greed," it's apparent that Americans are fascinated with...

MARKETING INFORMATION NETWORK.(Brief Article)
December 1, 1999... MARKETING INFORMATION NETWORK (mIn) is a service to list brokers that keeps track of virtually all published American and Canadian lists, card decks and alternate media opportunities. mIn's computers house information and data cards on about...

famous last words.
December 1, 1999... 1999--Year of the Absurd ABSURD CATALOG HEADLINE OF THE YEAR Treat your guests like royalty with our newest Ultimate One-Minute Inflatable Mattress --Frontgate Comment: "The Queen and Prince Philip are spending the weekend,...

CORRECTION.
December 1, 1999... In the October issue of Target Marketing, p. 128, the Talk magazine "Charter Invitation/RSVP" direct mail package received an incorrect credit. It was designed by Davidson & Maltz Ltd./Paul White, with copy by Ken Schneider and Associates....