Target Marketing articles from December 1998

Target Marketing archives from December 1998

Is cable TV right for you?(Advertising)
December 1, 1998... Have you ever thought about advertising on television? If you're like most people, you probably think it costs a fortune and only the "big guys" can afford it. While this is certainly true of certain forms of TV advertising, other forms can...

Desktop tools for marketing businesses.(information services)
December 1, 1998... In his latest book, Circle of Innovation, business guru Tom Peters suggests that two components will drive the American economy into the next century: information and technology. Not only has the volume of information we receive grown...

Telephone claims: lessons from the Fair Debt Collection Practices Act.
December 1, 1998... The Telephone Protection Act of 1991 was designed to regulate the use of the telephone to market goods and services to homes and businesses. The Act specifically provided a private right of action to any person who has received more than one...

Direct marketer of the year: Jay Walker.(CEO of priceline.com)(Cover Story)
December 1, 1998... Reengineering the DNA of business for the Cyber Age Never heard of Jay Walker? He has crammed several lifetimes of direct marketing successes and bombs into his 43 years. Among his successes: * The first use of videocassettes in a...

Alternate options.(direct marketing media)
December 1, 1998... A COST-EFFECTIVE WAY TO GET THE OFFER INTO YOUR PROSPECTS' HANDS Have you tried direct mail and found it to be too expensive for prospecting? Do you want to qualify prospects using a cheaper vehicle before sending out a solo direct mail...

Ways to save on lists.(strategies for preparing direct mail lists)
December 1, 1998... STRATEGIES TO CONSIDER FOR MAKING THE MOST OF YOUR LIST BUDGET IN 1999 It's almost the new year, the time of resolutions. And for direct mailers, a smart resolution to make at any time is to pay more attention to the lists we mail,...

The taming of the tigers.(direct marketing in Asia)
December 1, 1998... HOW U.S. DIRECT MARKETERS ARE FARING IN ASIA'S DEPRESSED ECONOMY A few years back, Asia was one of the hottest regions for direct marketers and Japan was its crown jewel. Much has changed over the past 18 months. Following the collapse of...

Inbound gets high-tech boost.(Resource Directory: Telemarketing)(inbound telemarketing equipment)
December 1, 1998... THE RIGHT TECHNOLOGY CAN INCREASE PROFITABILITY OF INBOUND TELEMARKETING PROGRAMS This year, total revenues generated nationally from inbound calls are estimated to reach more than $300 billion. The rapidly growing inbound telemarketing...

Doctors and lawyers.(marketing techniques for professionals)
December 1, 1998... These professionals have money but little time, making them ripe prospects for time-saving services and high-end products of all kinds If television programming were a reliable source, marketers would believe that doctors and lawyers were...

Bankers as morons II: an industry out of control.(Column)
December 1, 1998... Last month, we met consummate database marketer, Frank Brock, president of the First Bank of Troy, ID. God doesn't make bankers like Frank Brock any more. And B-schools don't graduate them. My Philadelphia bank got taken over by another...