Target Marketing articles from December 1997

Target Marketing archives from December 1997

Oh, the possibilities! (Omaha Steaks International's marketing strategies)
December 1, 1997... By giving customers lots of product information and numerous ordering options, Omaha Steaks brings home the bacon to the tune of $180 million a year It's October as I sit down to write this story, and at Omaha Steaks that means Christmas is in...

Two textbook order forms. (direct mail ordering forms)
December 1, 1997... WHAT MAKES THESE CLASSIC ORDER DEVICES WORK Direct mail is secret. The only way to judge perfection in the mail is when you see a mailing that comes in over and over again. Mailings that have been in the mail for one or two decades are, ipso...

Shopping by phone. (managing customers' telephone orders)
December 1, 1997... CLEAR ORDERING INSTRUCTIONS, WELL-TRAINED REPS AND EFFICIENT SYSTEMS COMBINE TO MAKE IT EASY FOR CUSTOMERS TO BUY FROM YOU What makes customers comfortable when they call to place an order? At the top of the list are easy access, knowledgeable...

Response-building reply devices. (response devices for direct marketing materials)
December 1, 1997... MORE THAN 30 WAYS TO HELP MAKE YOUR REPLY MECHANISMS WORK HARDER! Response devices are the Rodney Dangerfield of direct mail components - they get no respect. And that's unfortunate since the design of any package really should begin with the...

Technology keeps it simple. (direct marketing on the Internet)
December 1, 1997... HOW WEB MARKETERS MAKE PLACING AN ORDER AS EASY AS CLICKING A MOUSE One of the most important elements of a direct mail package is the order form. This response device should close the sale - simply and directly. The same holds true for the...

Timing global mail drops right. (managing international deliveries for direct mail items)
December 1, 1997... HOW TO ENSURE YOU MEET YOUR TARGET IN-HOME DELIVERY DATES In the current global marketing environment, more and more direct mailers are recognizing the importance of overseas customers and prospects. As this interest continues to grow, there is...

Selling on the television. (developing infomercials)
December 1, 1997... HOW TO GET AN INFOMERCIAL PRODUCED AND ON THE AIR We've all seen them: half-hour commercials promoting a new miracle weight loss treatment starring Richard Simmons, women sitting together discussing the latest technology in hair removal or...

Tips to using DRTV overseas. (infomercials)
December 1, 1997... Infomercials don't just do well in the States. They are thriving in countries all over the world. After the infomercial is produced it goes to a company like Williams World Wide Inc. that markets to over 70 countries worldwide. When it comes...

Technology you can use. (using interactive voice response services)
December 1, 1997... WHEN IT MAKES SENSE TO ADD IVR TO THE MARKETING MIX Chances are, you're losing potential customers who are slipping through the cracks in your inbound telemarketing operation - and you don't even realize it. Buyers and prospects have names,...