Target Marketing articles from December 1995

Target Marketing archives from December 1995

Emily Soell: direct marketer of the year. (Rapp Collins Vice-Chairman and Chief Creative Officer)(includes related articles)(Cover Story)
December 1, 1995... From the wings a slight figure glides across the darkened stage and into the spotlight at the podium. Unless Soell is standing on a couple of Manhattan phone books, folks down front will see short blonde hair with a pair of eyeglasses perched on...

Reaching Americans on the move: new movers have an insatiable appetite for products and services. (includes related article)
December 1, 1995... NEW MOVERS HAVE AN INSATIABLE APPETITE FOR PRODUCTS AND SERVICES In the coming year, approximately 40 million Americans will move. People are moving so frequently that consumer lists go out of date at the rate of 2 percent a month. What does...

The art of print buying.(Resource Directory: Print Production)(Directory)
December 1, 1995... Knowledge and negotiation go hand-in-hand for a fair price Most printed pieces are best suited for a specific press; although you could probably produce a piece on just about any press within reason, you can't always do it cost-effectively or...

800/900 numbers: a vital link between your customers and your business.
December 1, 1995... If customers are the lifeblood of your business, then their ability to contact you is vital to your company's success. When your customers call, a rude switchboard operator or a five-minute wait for assistance are ways in which you can lose...

When money talks. (the dollar bill as an advertising medium)
December 1, 1995... THINKING OUTSIDE THE BOX LED TO A TOTALLY NEW MEDIUM FOR GENERATING BUSINESS: THE DOLLAR BILL It was a fool idea that worked better than anything I had seen before. Who would have thought an idea so inexpensive, so easy to do, that cost...

Doing business with Uncle Sam: how to increase your share of the federal government's spending.
December 1, 1995... Federal government employees are like the rest of us: When they need to make a purchase, they charge it to their Visa card. The scheme was first started in 1989 by the General Services Administration with a bare 9,000 Visa cards in the hands of...