Target Marketing articles from August 2001

Target Marketing archives from August 2001

Wanted: Tech That's Proven.
August 1, 2001... I DON'T HAVE A "PALM." Of course you know I'm speaking of the hand-held wireless personal computing devices that are so prevalent at every business meeting, trade show and airport terminal--or any other place where business persons converge of...

Multimedia Live.("Staffing Your Web Initiative")(Brief Article)
August 1, 2001... Whether you're venturing online for the first time or looking to rejuvenate your existing Web presence, you'll have to make decisions about how to pull everything together. Multimedia Live presents its latest white paper, "Staffing Your Web...

DIRECT MAIL.(Jeffrey Dobkin's brochure, "75-Point Checklist for Your Direct Mail")(Brief Article)
August 1, 2001... Before sending off your company's direct mail piece, you may want to consult Jeffrey Dobkin's brochure "75-Point Checklist for Your Direct Mail." With detailed criteria for direct mail marketing success, the list touches on every aspect of the...

and stuff to buy.("Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships," Richard Buckingbam)(Brief Article)
August 1, 2001... "In this day and age of a turbulent stock market and e-commerce companies that have yet to prove themselves, a no-nonsense, straight forward business book needs to be written to bring us all back to what's most important in business, the...

Correction.
August 1, 2001... The Web address for JCG Ltd.'s newsletter was incorrectly listed an p. 13 of the July issue. Insurance Marketing Insider is available free at charge by registering at www.jcgltd.com. Target Marketing regrets the error.

Raising Response.(Formaster, research software, by Quask)(Brief Article)
August 1, 2001... Increase customer response to opinion surveys by as much as 50 percent with Formcaster, an innovative research software system from Quask. With the use of interactive icons and imaging, called "Emoticons," Formcaster makes questionnaires...

Did You Know...(letters and parcels handled every year)(Brief Article)
August 1, 2001... More than six million postal employees working at over 700,000 postal outlets around the world handle some 430 billion letters and parcels each year. SOURCE: UNIVERSAL POSTAL UNION

New Offers: A Checklist for Rollouts.(Brief Article)
August 1, 2001... Here's a checklist of the seven primary factors to consider before rolling out with a new offer. You'll generate the most profit with the smoothest rollout if you consider these issues. You'll also find tools to help you with your decision by...

Tracking Success.(email as marketing tool)(Brief Article)
August 1, 2001... When using e-mail as a marketing tool became popular, the practice of renting e-mail lists to marketers followed suit. And now, companies embarking on e-mail campaigns can uncover a wealth of information about the recipients of their online...

You've Got (Too Much) Mail.(overuse of e-mail wastes time, money)(Brief Article)(Statistical Data Included)
August 1, 2001... If your e-mail inbox is continually flooded with business spam, you're not alone. Businesses often copy an e-mail message to an entire company, which not only strains networks, but wastes time and money as well. According to a recent Gartner...

Pushing credit in Canada.(direct marketing of credit card offers)(Brief Article)(Statistical Data Included)
August 1, 2001... The number of credit card offers mailed to Canadian consumers in the first quarter of 2001 hit a new high of 45.8 million, reports Mail Monitor, a direct mail acquisition tracking service from BAIGlobal, a market research firm based in...

GERMANY: A Marketing Powerhouse.(Brief Article)(Statistical Data Included)
August 1, 2001... Direct marketing is thriving in Germany; take a look at these statistics: * In 1999, nearly DM40 billion (approximately U.S.$17.7 billion) was spent on direct marketing in Germany. Of this, U.S.$5.6 billion was spent on mailings alone. ...

How to Work Trade Shows.(tips for getting the most out of trade shows)(Brief Article)(Column)
August 1, 2001... Meet New People, See Old Friends and Get New Ideas AS YOU PROBABLY ARE getting ready for The Direct Marketing Association's October convention in Chicago, I thought it a good time to talk about maximizing your success at a trade shows. ...

More Print Innovations.
August 1, 2001... Part Two of a Two-Part Series IN THE FIRST PART of this series, we answered questions regarding print technology to maximize your catalog's performance. We explored hexachrome printing, stochastic screening, lengthy print runs and...

Creative Tricks of the Trade.(marketing)
August 1, 2001... THE ALICE WIENS APPROACH TO WRITING COPYu AND OTHER TIPS TO TEST Contrary to popular belief, direct response creative professionals--copywriters, designers and art directors--are neither magicians nor miracle workers. The good ones are...

Hidden Markets.(direct marketing)
August 1, 2001... HOW TO TAILOR YOUR CREATIVE FOR MAXIMUM AUDIENCE RESPONSE WHEN ASKED ABOUT what color choices would be available in his Model T, Henry Ford said, "You can have any color you want so long as it's black." Is there such a thing in the...

Best of Web Creative.
August 1, 2001... ONLINE CREATIVE doesn't have to be limited for direct marketers, but it should be more practical than attention grabbing. The best tools help marketers sell without tripping up consumers, slowing down their computers or compromising their sense...

The Art of the Questionnaire.
August 1, 2001... YOU'RE ABOUT TO THROW AWAY a direct mail package, and you suddenly realize, "Wait a minute! There's a real dollar bill stuck in here!" So you continue reading and find out it's a questionnaire and the company sending it is offering you a small...

Tricks for Testing Offers.(techniques for direct marketing)(Brief Article)(Column)
August 1, 2001... REALITY CHECK: When those response envelopes pour into the fulfillment house, it's largely due to the offer-not the great typeface that evoked the spirit of the product; or the photo of the item on the outer envelope, or the number of times the...

TRIM your Global Costs.(international mailing campaigns)
August 1, 2001... HOW TO MAKE MORE MONEY ON INTERNATIONAL MAILINGS BY LOWERING EXPENSES AND INCREASING RESPONSE THERE ARE ALWAYS two sides to making more money on your mailings: decrease costs and increase response. When operating domestically, mailers are...

E-mail Done Right.
August 1, 2001... BEST PRACTICES FOR THIS EXPLODING MEDIUM DONE RIGHT, E-MAIL marketing can bring you new customers and more revenue at a lower cost than ever before. Done wrong, it can generate virtually no response. Worse, it can alienate, confuse or anger...

Affiliate Marketing Is Old Hat. So Now What?(Brief Article)
August 1, 2001... AFFILIATE MARKETING is old hat and limits an online marketer's true potential. There. I said it (and my in-box will probably pay dearly!). Seriously has anyone bothered to check the return on investment (ROI) of traditional online affiliate...

IT Professionals.(Information Technology)(Brief Article)
August 1, 2001... How to get your offer in front of this tech-savvy and information-hungry audience MANY OF US think of Information Technology (IT) professionals as computer nerds who'd rather interface with a PC than a human being, but to direct marketers...

BACK TO BASICS.(direct marketing techniques)(Brief Article)(Column)
August 1, 2001... LOOK TO THE BASICS TO TURN A MARGINAL YEAR INTO A SUCCESS IT IS THAT TIME OF YEAR when everyone is forecasting, predicting and projecting that all important fourth quarter sales number. How much will 2001 holiday sales be up over 2000...

Natural Elements by Coldwater Creek.(Coldwater Creek Inc. catalogue products)(Brief Article)(Statistical Data Included)
August 1, 2001... Reach 300,889, 12-month buyers from Natural Elements by Coldwater Greek. This catalog contains a casual collection of contemporary clothing, accessories and shoes for the busy woman who needs to relax. These customers average 45 to 65 years old...

IMC Product Buyers.(Brief Article)
August 1, 2001... Target 8,825 multinational direct mail buyers who have purchased low- to mid-end merchandise. These English-speaking buyers have paid as much as $100 for merchandise and electronics such as binoculars and cameras. These compulsive consumers are...

Access Japan.(database of consumer buying habits and preferences)(Brief Article)
August 1, 2001... Tap into Japanese consumer buying habits and preferences with the Access Japan file. Access Japan combines more than 80 response files, ranging from buyers of the Wonder Bra to imported cars, for a total of 51,772,864 consumers. Numerous...

Country Music.(mailing list)(Brief Article)
August 1, 2001... Target 226,048 active subscribers to Country Music magazine. This magazine is the essential resource for avid country music fans, filled with artist features, gossip columns, photographs and album reviews. This 63-percent female audience enjoys...

Creative Home.(mailing list)(Brief Article)
August 1, 2001... Decorating enthusiasts of all levels enjoy informative editorial and captivating photography from Creative Home magazine. The 68,116 active subscribers on this list read Creative Home for decorating projects and ideas, handmade gift projects,...

Immigrants Aid Foundation.(mailing list)(Brief Article)
August 1, 2001... Target 29,020 donors to the Immigrants Aid Foundation. This organization provides social services and humanitarian support to Jews from the former Soviet Union who have setded in Israel. The foundation provides settlement loans, adult classes...

Chevrolet Official Licensed Products.(mailing list from Chevy Mall Web site)(Brief Article)
August 1, 2001... Reach 47,000 Chevrolet enthusiasts who purchase merchandise from the Chevy Mall Web site. These Chevy fans have purchased casual apparel, collectibles and automotive accessories. At chevymall.com, these die-hard fans also can sign up to receive...

Waterfront Living.(mailing list)(Brief Article)
August 1, 2001... Tap 11,599, 12-month buyers from the Waterfront Living catalog. This catalog offers water lovers a selection of home furnishings, pictures, lamps, waterfowl imagery, nautical replicas and gifts. This list is recommended for offers of apparel,...

Ceramic Arts & Crafts.(mailing list)(Brief Article)
August 1, 2001... Ceramic Arts & Crafts magazine offers its 10,000 subscribers issues that are packed with information and directions to provide hours of fun and relaxation. The magazine serves as a reference guide to creating the ceramic pieces described....

Americans for a Free China.(mailing list)(Brief Article)
August 1, 2001... Target 77,177 anti-communist grassroots activists. These Americans have signed petitions, written letters and contacted their congressman fighting against human rights abuse in China. This list of conservative supporters was compiled from...

Outdoor and Cottaging Enthusiasts.(mailing lists)(Brief Article)
August 1, 2001... Target 58,800 individuals who have a sense of adventure and a love for Canada's great outdoors. The Canadians on this list are active subscribers to Cottage Life and Explore magazine, and they enjoy hiking, skiing, fishing, camping and other...

Everything Snow.(mailing lists)(Brief Article)
August 1, 2001... Target 445, 434, 12-month buyers of skiing and snowboarding equipment, fashions and clothing. Everything Snow buyers are outdoor enthusiasts who are committed to their sport. They want to buy up-to-date trendy products and supplies. These...

PC Owners at Postal Addresses.
August 1, 2001... Reach 500,000 PC owners at home with this file. These avid computer users have registered online for peripheral equipment information to enhance their PC environment. These opt-in PC users are looking to upgrade and improve their systems...

Environmental Data Associates.(Brief Article)
August 1, 2001... Environmental Data Associates publishes directories and compiles, maintains and markets information databases for the environmental services industry. The 12,572 individuals on this list are top level marketing, management and operations...

GRID Magazine.(Brief Article)
August 1, 2001... Target 34,813 decision-makers from all disciplines of real estate with the GRID magazine subscriber file. GRID magazine readers are architects, interior designers, contractors, developers and property managers. Selects include business type and...

Colleges and Universities.(marketing to those on college and university lists)(Brief Article)
August 1, 2001... The 65,000 individuals on the Colleges and Universities list are excellent prospects for textbook publishers, school supplies, audio visual equipment, computer software, Internet services, office furniture and athletic equipment. Users can...

Audio-Tech Business Book Summaries.(Brief Article)
August 1, 2001... The 25,546, 12-month buyers on this list are top level executives, including CEOs and senior executives, who rely on Audio-Tech to keep them on the cutting edge of today's business trends. Each Audio-Tech business book summary is recorded on...

African Textiles.(Brief Article)
August 1, 2001... Target 10,705 active subscribers to African Textiles, the leading Pan-African and middle eastern magazine for executives in the textile and apparel industries. These senior level corporate, technical, and general management executives rely on...

Divers Direct.(Brief Article)
August 1, 2001... Have your insert blow-in to catalogs reaching scuba and snorkeling dive enthusiasts who purchase apparel, equipment and travel from the Divers Direct catalog. These shoppers are devoted to water sports and are adventurous, well-educated and...

Star Struck Catalog Buyers.(Stare Struck Ltd. sports catalogue merchandies)(Brief Article)(Statistical Data Included)
August 1, 2001... Include your insert with merchandise purchased from the Star Struck sports catalog. The catalog features merchandise from more than 650 teams in 36 leagues, including MLB, NFL, NHL, MLS and Nascar. Your inserts will reach die hard sports fans,...

Etracks.com Opt-In E-mail.(online services information)(Brief Article)
August 1, 2001... Etracks.com, a retail Web site, has created an online community of 600,000 highly responsive members who take advantage of special e-mail product offers and free services. These members have provided demographic data through a Web site sign-up...

Opt-In Hispanic Americans.(Brief Article)
August 1, 2001... These 883,343 Hispanic Americans have opted-in to receive third party marketing promotions and advertisements via their e-mail address. They have a median age of 39 and a median annual income of $38,000. The base list price is $200/M.

Entertainmenttech.com.(Fractal Design Corp. Entertainment Technology Center Div. service information)(Brief Article)
August 1, 2001... Entertainemnt Technology is connecting professionals in the entertainment industry with an integrated network of print, electronic and event content delivery services. The goal is to provide credible, relevant information to help those...

The Color of Her Underwear.(Brief Article)
August 1, 2001... I GET THE SENSE that U.S. direct marketers find the European Union's paranoia over privacy and the highly restrictive, bureaucratic rules over what data can and cannot be used for to be a monumental nuisance that gets in the way of doing...