Target Marketing articles from August 2000

Target Marketing archives from August 2000

Pricing Gone Haywire.
August 1, 2000... IT'S VERY LIKELY YOU'RE PAYING MORE than your next-door neighbor for some things, less for others. Pricing is not consistent across media, delivery channels and markets. It's a fluid, living, breathing part of the marketing equation for a lot...

RSL Communications.
August 1, 2000... "There are no short cuts to success," says Bob Leonard, president of RSL Communications and publisher of PromotionLINK. "It pays to be smart." That's why there's PromotionLINK, a newsletter developed especially to help marketing and promotion...

Customer Potential Management Corporation's (CPM).
August 1, 2000... So, you got the hint: Customer relationship management (CRM) is the way to go. But how do you use it to your best advantage? Catapult your marketing plan strategy and tactics into the new CRM age with Customer Potential Management Corporation's...

Accudata America.
August 1, 2000... Sometimes what you can't see in your data is even more useful than what you can. Processing information visually enables those hidden trends and patterns to become more obvious. Mapping is a dynamic marketing tool that brings information to...

MediaMap.
August 1, 2000... Would you like to be the buzz of your industry? MediaMap now has a searchable online database that gives you access to editorial contact information for more than 20,000 publications, Web zines and broadcast outlets in a matter of minutes. In...

The $100 Billion Allowance.
August 1, 2000... Teenagers spend more than $100 billion a year. "The $100 Billion Allowance" gives you the insight to successfully tap this lucrative market. In this group of surveys of teen consumerism, author and marketing expert Elissa Moses reveals the...

Marketing to Schools: A Textbook for the Education Market.
August 1, 2000... "Marketing to Schools: A Textbook for the Education Market" includes everything you need to know to successfully sell in this market. Within this 250-page book you'll learn: when to mail for best results, tips on testing and tracking,...

Where to Get a Good List.
August 1, 2000... Here are some tips on finding effective mailing lists: * Trade show lists--both of attendees and of exhibitors--are great marketing tools. Check out www.tscentral.com and www.tradeshowweek.com for show information. Trade directories are...

Making Your Mailing Successful.
August 1, 2000... By delivering money-saving coupons and special offers to consumers in specific areas, you can incorporate a co-op direct mail program to promote a new product, drive traffic to local and multiple store locations and raise brand awareness. It's...

DM DO-GOODERS.
August 1, 2000... Alan Kraft, president of direct response firm Media Horizons, Norwalk, CT, knows how to drum up support. The veteran direct marketer and his wife, Sheryl-a breast cancer survivor-recently chaired a local event called Relay For Life. More...

DIRECT RESPONSE TV TIP.
August 1, 2000... "Keep in mind that in DRTV, most of your money is made on the back end. Send new offers to your customers regularly and, if your product is successful, try to get it into retail stores, which is where most of your money will ultimately be...

PSSSST! LIST BROKERS!
August 1, 2000... This year's American List Counsel meeting, held at the Princeton Club in New York in May, featured speaker Greg Marshall, underwater scientist-adventurer from the National Geographic Society, along with lots of networking and list information....

Hire Realistically, Execute Accordingly.
August 1, 2000... I've often asked participants during training seminars to rate the average quality of the conversations they have with a telemarketing agent when they either receive a call or place one to a call center. Are the agents innately skillful, or...

B - TO - B.
August 1, 2000... When building a business-to-business database, one metric to be mindful of is individual attributes vs. site attributes, says Cyndi Greenglass, president, World Marketing Integrated Solutions Inc. The ability to segment the information in your...

SUPPLEMENTING YOUR DATABASE: What to Ask.
August 1, 2000... ON LISTS * When can I get the list? * Date list last was updated? * Who owns the list? * What is the list source? * What recency is available? * Which selections can I get? * What formats are available? *...

Making CRM Work.
August 1, 2000... QUADSTONE HELPS EUROPE'S C&A STORES MOVE TO CUSTOMER-CENTRICITY It's tough to come to an agreement on what, exactly, "customer relationship management," or CRM, means. But every direct marketer has a common goal: to use your database to...

The Shape of a Mail Pack.
August 1, 2000... If you are printing and mailing your direct mail package within Europe, the weight and size of your envelope and paper will be different from your domestic mailings. Because the rest of the world uses the metric system, sizes and weights vary...

Children's Privacy Online.
August 1, 2000... THE CHILDREN'S ONLINE Privacy Protection Act took effect on April 21, 2000, covering the collection of personal information from children under the age of 13. The Act applies to Web site operators targeting children-- what they must do, what...

The Winning Shopping Sites Are...
August 1, 2000... WHEN SOME FRIENDS and I were talking about online shopping, I realized I've been pretty lucky so far. It seems there are all kinds of problems with shopping in cyberspace: late deliveries, credit cards that never get credited for returns...

Catholic Relief Services.
August 1, 2000... BRINGING DATABASE EXPERTISE AND COMPASSION TO TH WORLD OF EVENT-DRIVEN FUND RAISING THE MAN CALLED to talk to "someone in charge." It was nearly five o'clock on a Friday afternoon, and Margaret Guellich, director of direct marketing for...

Building Up the Brochure.
August 1, 2000... 12 TIPS FOR CREATING BETTER BROCHURES BROCHURES ARE A mixed bag. They come in different shapes and sizes. Some are splashy, four-color jobs printed on glossy paper; some consist of a single sheet folded in thirds. A brochure can stand alone...

Adapt Your Home-style.
August 1, 2000... WHY U.S. DIRECT MARKETERS SHOULD INVESTIGATE ALTERNATE MEDIA STRATEGIES ABROAD GERMANS ARE KNOWN for their engineering, French are recognized for their wine, Americans are looked to for marketing and management expertise. Americans may not...

The Mailer's Advocate.
August 1, 2000... YOUR BROKER SHOULD DO MORE THAN RECOMMEND AND ANALYZE LISTS WHO IS YOUR list broker? Your broker is the person who recommends, plans, orders, delivers, profiles, databases, tracks and analyzes responsive lists. That's the answer many of us...

E-mail Marketing on the Rise.
August 1, 2000... E-mail marketing budgets will rocket to an estimated $7.3 billion by 2005, according to a recent report by Jupiter Communications. The research company advises businesses to integrate their marketing efforts, increase subscribers and...

Stats You Can Take to the Bank.
August 1, 2000... * The North American Internet retailing market is on pace to surpass $29.3 billion in 2000, an increase of 75 percent over 1999 revenue. * In 1999, online retail activity represented less than 1 percent of overall consumer spending in...

Time to Play Catch-Up.
August 1, 2000... According to a study by Supportindustry.com, some industries still have a long way to go before they gain a competitive advantage in the click-and-mortar arena. Of 400 service and support executives: 65%...had an increase in number of...

Online Retailing Fast Fact.
August 1, 2000... Internet strategy company Datamonitor reports that e-retailers lost over $6 billion in sales last year due to poor customer service. The $6 billion estimate is based on only a 5.8-percent possible sales increase through Web design that is more...

Inside an internet IPO.
August 1, 2000... WALL STREET MEETS THE DIRECT MARKETING INDUSTRY AT PETFOODDIRECT.COM THE DIRECT marketing industry has seen very significant changes over the past few years. Merger and acquisition activity has stepped up and dot-corns have brought the...

Banners Are Not Dead.
August 1, 2000... AN ANALYSIS OF WHEN AND WHY IT STILL MAKES SENSE TO USE BANNER ADS OK. YOU'VE BUILT a Web site offering great products at competitive prices. How do you get people to come and buy? There are several ways: * Get yourself listed on...

The New Telemarketing Service Bureau.
August 1, 2000... THE INTERNET ECONOMY has changed the face of marketing by phone, but it's not a simple question of high-tech vs. low-tech. How, then, can you choose an agency that1's right for your company? Wanda Sitzer, co-founder and executive vice...

Sports Car Market.
August 1, 2000... Reach 12,494 wealthy and influential sports car afficionados who subscribe to Sports Car Market magazine to receive exclusive information about their hobby. Each month Sports Car Market lists more than 500 collectible sports cars for sale and...

Linen Source.
August 1, 2000... Target 235, 454 12-month buyers who have purchased decorative home furnishings including bed linens, quilts, pillows, window treatments, dinnerware, rugs and fixtures from the Linen Source catalog. Linen Source buyers are upscale consumers who...

Male Supplements.
August 1, 2000... Target 148,425 predominately male buyers who have purchased varied natural supplements designed to help males overcome different age-related problems. Average order is $45. These men will respond well to offers for exercise equipment, men's...

Hi-Tech Seniors.
August 1, 2000... Tap into the 50-plus market with this list of 1,340,662 high-tech seniors. Senior computer users tend to be well-educated and affluent with incomes over $75,000. They use e-mail to keep in touch with loved ones and access the Internet to...

Belocators & New Movers.
August 1, 2000... Reach 450,000 people who have recently moved or relocated. They are bank and retail card holders and self-reported as having moved during the past 30 days. America's movers earn an average income of $65,000. They are a ripe audience for...

Interplay Entertainment.
August 1, 2000... Reach 664,417 high-tech gaming buffs who have purchased entertainment software from Interplay entertainment, a worldwide developer, publisher and distributor of high-tech games. These consumers are interested in its broad range of cutting-edge...

Sales & Marketing Management.
August 1, 2000... Reach 60,000 senior management professionals who subscribe to Sales & Marketing Management magazine. More specifically, subscribers are sales/marketing directors and managers, brand and project managers, advertising/marketing executives and...

Veterinarians.
August 1, 2000... This comprehensive list of 63,116 targets veterinarians and veterinary clinics throughout the United States. These professionals fall into a high income bracket making them excellent prospects for upscale publications, electronic equipment,...

Microsoft Certified Professional.
August 1, 2000... Reach Microsoft Certified Professional magazine's 100,000 subscribers who look to the magazine for technical advice and real world experiences. Subscribers are accomplished computer professionals specializing in Windows NT and Microsoft Back...

Remodeling Magazine.
August 1, 2000... Reach CEOs, presidents and foremen in the residential and light commercial remodeling market. These 82,045 active subscribers to Remodeling magazine are primarily contractors or wholesalers in the construction industry. This file is...

Environmental Protection.
August 1, 2000... Reach 119,000 environmental managers, environmental consultants, industrial hygiene professionals and pollution control professionals who subscribe to Environmental Protection magazine. Editorial content includes regulatory updates, new product...

Creative Computers ExecuTech Database.
August 1, 2000... The Creative Computers ExecuTech database offers 542,614 professionals from a wide range of industry types who have purchased technology from MacMall and/or PC Mall computer catalogs. The database is geared toward marketers seeking a large...

Best Data Products.
August 1, 2000... Reach 148,840 buyers of personal computer communications products from Best Data Products. Buyers are SoHo owners of Windows or Macintosh systems and are constantly looking for products that will enhance the way they work. This file will...

Canadian Online Professionals.
August 1, 2000... This list consists of 53,772 Canadian executives who search and/or subscribe to an online directory or newsletter on topics of interest ranging from investment banking to health and fitness, business travel and high-tech products and related...

ToyFare Package Insert Program.
August 1, 2000... Have your insert ride along with collectible action figures ordered through ToyFare: The Toy Magazine. Readers are predominately young men between the ages of 12 and 34 who collect action figures, comics and comic-related entertainment such as...

Shopsmith PIP.
August 1, 2000... Reach 108,000 woodworkers who have purchased items from the Shopsmith catalog. They are male do-it-yourselfers with an average age of 46 years. Shopsmith catalog buyers are active repeat buyers of woodworking accessories and tools. Inserts...

Home & Garden Show Sampling Program.
August 1, 2000... Place your insert, coupon or product sample in 1.35 million "goodie bags" distributed to attendees at decorating and remodeling shows. These take-home goodie bags contain items in categories such as food and cooking, gardening, home...

Home Building and Construction.
August 1, 2000... A Strong Economy Equals a Greater Demand HARD HATS, TANK TOPS and steel lunch boxes--right? Wrong! This stereotype couldn't be further from the truth when targeting home-building and construction professionals--shirt, tie and briefcase is...

The Cookie Monsters: Who in the Media Can You Trust?
August 1, 2000... NEW YORK TIMES Op-Ed columnist William Safire has been savage in his attacks on what he perceives as violations of Internet surfers' personal privacy. In a recent screed, "Stalking The Internet" (New York Times, May 29, 2000), he writes: ...