Target Marketing articles from August 1997

Target Marketing archives from August 1997

Loyalty marketing: boom or bust?(Cover Story)
August 1, 1997... Is it worth all the effort to create loyalty programs for your customers? Find out what works - for catalogers as well as other marketers What do catalogers, retailers, manufacturers and even package goods companies have in common? It's...

Finding your best customers: your database can tell you who they are ... and how to keep them.(Cover Story)
August 1, 1997... Virtually all direct marketers enjoy patting themselves on the back for the excellence with which they treat their best customers. But in reality, many of them have no idea who their best customers are. In the financial services industry, for...

Earning loyalty on the phone: 4 steps to building telemarketing programs that boost the bottom line.(Cover Story)
August 1, 1997... In telemarketing's beginnings, phone calls were made to consumers, but too often they were void of substance, thought, understanding and customization. They did nothing to promote loyalty. In many cases, the calls backfired and ended up doing...

Retail retention: building and retaining a loyal customer base through relationship marketing.
August 1, 1997... At the close of business, no sensible retailer would leave the store's front doors unlocked - wallowing strangers to wander through the aisles to pilfer valuable merchandise. But many retailers are doing essentially the same thing by allowing...

Postal alert! Have you survived your Move Update requirements? (includes related article)
August 1, 1997... HAVE YOU SURVIVED YOUR MOVE UPDATE REQUIREMENT? Since July 1, mailers intending to qualify for First-Class presort or automation rates have been expected to meet a new United States Postal Service Move Update requirement. The Move Update...

List marketers head to cyberspace.
August 1, 1997... BROKERS AND MANAGERS USE THE WEB TO DISSEMINATE HELPFUL INFORMATION ABOUT THEIR PRODUCTS AND SERVICES Having an online presence is rapidly becoming an accepted way of conducting business - in many industries. This trend is also occurring in...

Piecing a delivery network together: how McGraw-Hill mails millions of direct mail packages and magazines overseas.
August 1, 1997... HOW MCGRAW-HILL MAILS MILLIONS OF DIRECT MAIL PACKAGES AND MAGAZINES OVERSEAS The numbers are staggering. Each year, publishing giant The McGraw-Hill Companies mails millions of magazines and direct mail packages around the globe, spending an...