Target Marketing articles from August 1995

Target Marketing archives from August 1995

Direct mail: the workhorse of direct marketing.(Cover Story)
August 1, 1995... How to make the largest advertising medium work for you - from rules for successful envelopes to cocktail napkin arithmetic What is the current buzzword? "Interactive." Where are millions in research being spent? "Interactive." What is your...

Pick the winning letter. (direct mail marketing)(Cover Story)
August 1, 1995... BELLSOUTH TESTED THREE VERSIONS OF A LETTER TO ACTIVATE CALLING CARD CUSTOMERS. CAN YOU GUESS WHICH WON? To be effective, direct mail must strike an emotional chord - whether you're selling cars or clothing. As Martin Conroy, writer of the...

Hot spots. (direct mail)(Cover Story)
August 1, 1995... WHAT ARE THEY AND WHY ARE THEY SO IMPORTANT TO DIRECT MAIL CREATIVE? Understanding direct mail hot spots is simple. All you have to do is apply common sense and what you already know about human nature. We all have experience with hot spots....

Direct mail arithmetic the easy way.(Cover Story)
August 1, 1995... SIX POWERFUL DIRECT MARKETING CALCULATIONS YOU CAN DO ON A COCKTAIL NAPKIN Consider these direct marketing truths: Direct Marketing Truth #1 - Direct marketing is the only medium that allows you to use hard numbers to plan, engineer and...

Litmus test for envelope success. (direct mail marketing)(Cover Story)
August 1, 1995... OR, IF THEY DON'T OPEN IT, YOU HAVEN'T SAID ANYTHING Editor's Note: The following article is an excerpt from Open Me Now!, the latest book by Herschell Gordon Lewis. To order a copy, call Bonus Books at (312) 467-0680. The price is $40. A...

Getting delivered overseas. (international delivery market)(includes related article)
August 1, 1995... HOW TO NAVIGATE THE WATERS OF THE CHANGING INTERNATIONAL DELIVERY MARKET The international delivery market in 1995 is in a word "complicated," says Al Goodloe, publisher/editor of the newsletter Publisher's Multinational Direct. New USPS...

Reaching out to women. (target marketing)(includes related articles)
August 1, 1995... THE FAIRER SEX IS WIELDING MORE POWER OF THE PURSE. FIND OUT HOW YOU CAN CAPTURE THIS MARKET'S BUSINESS A market comprising more than half the people in the United States certainly, can not be ignored. So it is no surprise women are very...

99 proven offers ... plus 3! (direct marketing)
August 1, 1995... READERS RESPOND WITH ADDITIONS TO KOBS' CLASSIC LIST Last year, Target Marketing ran a list of my 99 Proven Direct Response Offers. And we challenged you to come up with some worthy additions. The response was at the same time pleasing and...