Target Marketing articles from April 2001

Target Marketing archives from April 2001

A Backlash Against the Razzle-Dazzle?
April 1, 2001... EACH SUMMER MY FAMILY VISITS THE JERSEY SHORE--Ocean City, NJ, to be exact. There you'll find a good old-fashioned boardwalk, complete with water slides, wooden roller coasters, stands selling caramel popcorn and arcades filled with games of...

GotMarketing.com.(Brief Article)
April 1, 2001... Web-marketing software and services clearing house GotMarketing.com offers an e-dipping service that will religiously search the news and media Web sites you choose for any coverage about you, your industry, competitors, partners, customers,...

The Hacker Group.(Brief Article)
April 1, 2001... Get the inside scoop on response-generating direct mail campaigns by reading the latest edition of "High Performance Direct." This free quarterly newsletter offered by The Hacker Group tells you what works and why--from generating qualified...

AccuData America's.(Brief Article)
April 1, 2001... Packed with case studies, tips, examples and resources culled from its free monthly newsletter AccuTips, AccuData America's 50-page booklet, "Say Yes," covers many topics integral to direct marketing, including how to make the sale and get...

NetGenesis.
April 1, 2001... There's an old management adage that states: 'You can't manage what you don't measure." The e-business addendum is: 'You can't measure what you don't define." Click throughs and conversion ratios are one thing, but the actual return on...

...and stuff to buy.(Brief Article)
April 1, 2001... You may be Internet-savvy, book-smart or have a head for numbers, but are you streetwise? If you know you aren't, or even if you're unsure, take a look at the latest book in the Adams Streetwise series, "Direct Marketing How to Use the...

Price: The First Component of Every Offer.(Brief Article)
April 1, 2001... Savvy marketers know there's tremendous leverage in the offer used to promote product. During the next four editions of this column, I'll give tips and ideas about how to get more out of each of the four major components of your offer (see...

A Contact Sport.(Brief Article)
April 1, 2001... Sixty percent of household members would be more receptive to marketing messages if they could choose the point of contact, according to a recent Pitney Bowes consumer study, "The New Household as a Managed Organization." The survey also...

Make a Suggestion.(Brief Article)
April 1, 2001... The reach and scope of upselling and cross-selling have expanded. These efforts now begin in the call center. To help increase your average order value, Art Sobczak of Business By Phone, an Omaha, NE-based telemarketing consulting agency,...

3,000 Miles From Graceland.(Brief Article)
April 1, 2001... It has been said that Elvis Presley owned the first interactive television. Interactive TV (iTV) has come a long way since target practice in Graceland. The increasing expansion of broadband networks, and the explosion of branding and...

BEWARE the Ides of April.(Brief Article)
April 1, 2001... Six million U.S. households will prepare their tax returns online in 2001, according to Forrester. Online tax preparers Intuit and H&R Block stand to benefit from the IRS' paper-reduction crusade. This year should see thrice the number of...

Get Found.(Brief Article)
April 1, 2001... You may debate the importance of Web site placement on a search engine. But keep in mind, the most popular Web site on the 'Net is a search engine. The keywords you plug into your meta tag are going to make or break you on most search engines....

How to Select a CRM Vendor.(Brief Article)
April 1, 2001... Today, about 200 vendors sell CRM solutions, according to analysts at research firm Gartner. Indeed, vendor selection is a tricky affair. You want a solution that offers the right applications for your needs; is scalable, flexible and...

E-mail Usage Is Growing North of the Border.(Brief Article)
April 1, 2001... Four out of five Canadian marketers win strengthen or maintain their commitment to the Internet in 2001, according to "Internet Marketing in Canada," a report released in February by 24/7 Media Canada. The survey of more than 200 of Canada's...

Stop, Thief!(Brief Article)
April 1, 2001... Every action has an equal but opposite reaction. Unfortunately when Newton's third law of motion is applied to the growth of e-commerce in the European Union, the reaction is the increase of credit card fraud. As reported by the BBC News,...

IN BED AND BUYING.(Brief Article)
April 1, 2001... I'VE BEEN SICK for three weeks with the dreaded flu. How do I pass the time? Daytime TV leaves a lot to be desired. CNN gets tedious, and Oprah doesn't come on until 4 p.m. I've been spending my days watching Home Shopping Network and...

THE SEA CHANGE IN WEB-BASED MARKETING.(Brief Article)
April 1, 2001... THE LONG-HERALDED potential of the Internet finally is being realized due to the most basic element of the direct marketing process: the mailing list. Up until only a few months ago, e-marketing was relegated to astronomically high-CPM...

You Can't Buy CUSTOMER LOYALTY.(Brief Article)
April 1, 2001... IF YOU'VE PAID ATTENTION to popular culture during the last 40 years, you've come to learn there are certain things in life that money, apparently, can't buy: love, happiness and all of those priceless things mentioned in the MasterCard...

High Touch in a High -- Tech Era.
April 1, 2001... AT COMPUTER SOLUTIONS PROVIDER CDW, CO-WORKERS CALL THEIR BUSINESS MODEL "CLICKS AND PEOPLE" THE FIERY ENERGY LEVEL is immediately apparent. Inside the massive plain gray building is an astonishingly well-choreographed workforce on a...

Blue Cross Blue Shield of Florida.(Brief Article)
April 1, 2001... Insurer gears up for online service and sales FACED WITH THE CHALLENGES of selling a complex product online and protecting its well-established brand, Blue Cross Blue Shield of Florida (BCBSF) recognized that knowledgeable, efficient...

Save Some Loot.(Direct mail promotion)
April 1, 2001... FROM POSTAGE to PRINTING, NINE TIPS FOR GETTING THE BIGGEST BANG FOR YOUR PRODUCTION BUCK EVERY DIRECT MAIL promotion starts with handing off film to a printer, and ends with finished mailing pieces going to the post office. Where along...

The WORLD is Your CYBER MARKET.(Brief Article)
April 1, 2001... HOW TO CREATE AND IMPLEMENT A GLOBAL E-MAIL CAMPAIGN INTERNATIONAL E-MAIL marketing is a revolution in communication. With lower development costs, exceptional targeting, greater flexibility and click-through rates ranging from 3 percent to...

8 Critical Factors That Make or Break CRM.(Brief Article)
April 1, 2001... THE CEO OF a large manufacturing company was frustrated at the slow progress his company was making transitioning from a product-focused company to a customer-centric one. Each time the top management team met, the main topic reverted to...

THE KEYS TO MEETING CUSTOMER EXPECTATIONS.
April 1, 2001... INTEGRATED FULFILLMENT SYSTEMS CAN HELP E-TAILERS TURN PROSPECTS INTO LOYAL ONLINE CUSTOMERS TODAY'S DIRECT MARKETERS know that building an eye-popping, customer-facing portal is not the only way to meet demanding customer expectations....

GROW YOUR SALES.(Brief Article)
April 1, 2001... Seed buyers represent good pickings for mailers of all sorts EVERY SPRING, gardeners turn up their soil for another year's worth of glorious flowers and vegetables. Indeed, an estimated 80 million Americans garden as a hobby, according to...

A Targeted DIRECTION.(Brief Article)
April 1, 2001... CONSUMERS ARE TUNING US OUT. NOW WHAT? NO MATTER WHERE THEY TURN, today's consumers are bombarded with advertisements and promotions. Marketing messages are everywhere: in mailboxes, on TV, from telemarketers and on computer screens. The...

digilot.com.(Brief Article)
April 1, 2001... Reach 50,000 digital entertainment enthusiasts with the digilot.com masterfile. These online buyers are Internet-savvy consumers who are interested in computer software and high-tech hardware. Most have DVD players and CD players, and they...

Lion Brand Yarn.(Brief Article)
April 1, 2001... If you're trying to corner the needlepoint market, look no further than the Lion Brand Yarn file. These 39,000 buyers have ordered afghan kits, patterns for sweaters, caps, socks and shawls. This list may work well for offers of crafts and...

Allplaza.(Brief Article)
April 1, 2001... With 7,000 confirmed, opt-in, e-mail addresses, Allplaza's file is comprised of individuals who have indicated an interest in food, drinks, groceries and coupons. The majority of these consumers are female and are prospects for offers related...

Family Tree Magazine.(Brief Article)
April 1, 2001... Target 23,017 family historians who are active subscribers of Family Tree magazine. Family Tree is written for beginning and intermediate family historians, and its file is recommended for apparel, collectibles, home decor catalogs, books and...

Cystic Fibrosis Foundation.(Brief Article)
April 1, 2001... Reach 1,206,695 donors to the Cystic Fibrosis Foundation, an organization dedicated to the cure of this disease. These donors have responded to direct mail appeals, address label mailings and limited collectibles offered through the...

ShouAtHome.com.(Brief Article)
April 1, 2001... ShopAtHome.com's opt-in e-mail list is being made available to direct marketers for the first time. These 2,654,539 computer enthusiasts have purchased magazine subscriptions on a variety of topics, including entertainment, exercise and...

Application Developers.(Brief Article)
April 1, 2001... The SIGS Publication: Application Developers database reaches 219,221 decision-makers who influence the computing strategies adopted within their companies. These professionals are interested in the latest hardware, programming tools and...

UH Lahs.(Brief Article)
April 1, 2001... Target 60,000 12-month buyers of vitamins and weight loss products from UH Labs. These buyers have responded to direct mail and package inserts and spend an average of $25 to $30 per purchase This list may work well for self-healing and...

International Male.(Brief Article)
April 1, 2001... Reach 166,915 fashion-conscious men who have purchased cutting-edge fashions from International Male. These catalog buyers spend an average of $115 per order on contemporary menswear from the hottest American designers. The base list price is...

Clarisse LeFleur.(Brief Article)
April 1, 2001... Tap into the mystical powers that be with the Clarisse LeFleur astrology file. This file consists of 15,000 inquisitive mail-order buyers who have paid $20 to receive the answers to their Celestial Wellness Questionnaire. These buyers also...

Foreign Consulates in the United States.(Brief Article)
April 1, 2001... This comprehensive list of general consuls throughout America reaches 2,239 prospects seeking in establish overseas accounts. These stateside representatives are the initial contact for U.S exporters, and by reaching consuls, marketers can...

Prestigious Attorneys on the Internet.(Brief Article)
April 1, 2001... Target 28,814 attorneys with the Prestigious Attorneys on the Internet masterfile. This file consists primarily of partners at the top 200 law firms based upon profitability per partner. The list is selectable by federal judicial clerkships or...

Anatomical Chart Co.(Brief Article)
April 1, 2001... Reach 118,177 professionals interested in how the leg bone connects to the hip bone. These buyers have purchased anatomical charts, models software programs and more from the Anatomical Chart Co. catalog. Typical buyers include school...

Digital Output.(Brief Article)
April 1, 2001... Digital Output is a controlled-circulation publication for members of the electronic publishing industry, including service bureaus, commercial printers, color separators, graphic studios and more. These 29,419 subscribers are top-level...

MicroSnap.(Brief Article)
April 1, 2001... Reach 44,128 computer professionals who have bought software and training products via the Internet. These customers have bought training and certification programs via MicroSnap's Web site, and are receptive to business offers, computers,...

Engineering E-mail Masterfile.(Brief Article)
April 1, 2001... Reach 118,330 online engineers who rely on Thomas Publishing's information products as decision-support tools at their business addresses. These engineers use the online version of the Thomas Register to search its database of companies,...

BMG Package Insert.
April 1, 2001... Include your insert with BMG member club purchases with the BMG Direct Compact Disc Club Package Insert Program. Your insert will be precollated into an envelope and inserted into a member's CD package containing one or more CDs. BMG members...

Circut City.(Brief Article)
April 1, 2001... Circut City is offering advertisers the opportunity to include an insert into their monthly statements reaching Circut City credit-card holders. These statements reach 1.4 million people monthly, and the base list price is $45/M.

The Write Touch.(Brief Article)
April 1, 2001... Your insert can be blown into the Write Touch Catalog, reaching customers who have bought personalized stationery, desk accessories and gifts from the Write Touch catalog. This mostly female audience's interests include traveling, gardening,...

Human Resources Executive Cards.(Brief Article)
April 1, 2001... Reach more than 100,000 direct mail-responsive buyers with Human Resources Executive Cards. These cards deliver your message to specialized groups of proven direct mail buyers, and can generate sales, leads or inquiries for more information...

How Truthful Is Your Offer?
April 1, 2001... "Direct mail should be scrupulously honest." Dick Benson The Illinois Commerce Commission on Tuesday ordered Ameritech to stop plying its customers with "misleading" offers of a discount-calling plan that often costs more than regular...