Target Marketing articles from April 1997

Target Marketing archives from April 1997

Paying less for lists: how to ask for - and get - the discounts you need to mail outside lists profitably.
April 1, 1997... NEGOTIATION. It used to be a dirty word in the list business. It wasn't done very often - and it certainly wasn't talked about. Today, negotiation is a fact of life in the world of list rentals. But understand, buying lists isn't like buying a...

Production pointers: new technologies can help save time and money.
April 1, 1997... Saving Money on printing usually means making do with less color, paper or quality. However, new and developing technologies can also make a difference to your bottom line. Time and flexibility can be gained, while in some cases staff can be...

Back-end savings: cost-cutting strategies for delivering your product overseas.
April 1, 1997... You have the order; now it's time to make good. Shipping products to overseas customers is perhaps the most complicated part of international direct marketing. Not only do you have to contend with the intricacies of fulfillment, but you must...

Space ads: an untapped goldmine for catalogs. (catalog marketing)
April 1, 1997... IF YOUR PROSPECT LISTS HAVE DRIED UP, CONSIDER DOING SOME PRINT ADVERTISING Is your catalog suffering from "PLD" (Prospect List Deficiency)? It seems to be contagious, and especially susceptible are new start-up ventures, smaller catalogs...

Fingerhut's penny mailing: a look at Fingerhut's control reveals this merchandiser is also a finance company.
April 1, 1997... In direct mail, you can use a penny-or any coin - to lift response. This technique has been proven to increase returns as much as 9 percent! Made famous by the late Walter Weintz, action devices, or "hot potatoes," can become an integral element...

Parlez-vous Francais?: a report on the SIMD conference in Paris. (Semaine Internationale du Marketing Direct)(includes related article on Ernst Koop, founder of KOOP Direktmarketing)
April 1, 1997... I have irritated many in our field by saying that the best direct marketing in the world is done in the United States. It's not because we are smarter or more creative than anybody else. Rather it is because we have 11 million businesses, 280...