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Target Marketing articles

1,962 total articles

Target Marketing is a magazine specializing in Marketing topics.

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Target Marketing back issues

More back issues from Target Marketing: 1 | 2

Recent articles from Target Marketing

Leadership in Times of Crisis. (On Target).(Brief Article)(Column)
December 1, 2001... THERE IS NO DENYING IT IS DIFFICULT to maintain a "business as usual" attitude right now. The nation as a whole doesn't know what to expect next, and managers at direct marketing companies are no exception. One day the market is showing signs of life; the next it's in the dumps again. No...

CRM. (Free Stuff).(customer relations management; free reprint)(Brief Article)
December 1, 2001... If a customer with a question leaves your Web site without an answer, what are the chances she'll return? To keep your customers coming back, you need to give them access to the most current and accurate information available--from wherever they happen to be on your site. To learn more about...

When creating e-mail marketing copy, a little chic can go a long way. (E-Mail Marketing).(Brief Article)
December 1, 2001... Tip: When creating e-mail marketing copy, a little chic can go a long way. Keep your customers interested with lively writing, but remember, a good deal and flawless service is ultimately more important than even the most eloquent turn of phrase. ClickZ Network and DoubleClick eMail have...

Many companies are just beginning to recognize that a short-term campaign-focused approach comes up short and the long-term potential return on investment that the e-mail channel offers. (E-Mail Marketing).(Brief Article)
December 1, 2001... Many companies are just beginning to recognize that a short-term campaign-focused approach comes up short and the long-term potential return on investment that the e-mail channel offers. These conclusions are released in a white paper entitled. "The Long-Term E-mail Advantage: The Benefits of...

Demographics. (Free Stuff).(USAdata offers demographic information)(Brief Article)
December 1, 2001... What percentage of Bostonians are between the ages of 24 and 35? How many homemakers reside in Cincinnati? What percentage of Syracuse residents hold post-graduate degrees? To uncover this important marketing information, USADATA offers demographic data for any U.S. geographic area (i.e. any...

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